Recently, while running a Facebook Ad campaign optimised for traffic, I noticed the campaign was generating clicks at a reasonably low Cost Per Click. Awesome Start! Or so I thought… Digging deeper into the result, I broke the Facebook ads report down by Placement to see which placements were contributing the clicks. Low and behold, […]
If you need a place to find potential customers for your new or used car dealership, you’ve probably already thought about and maybe even discounted using Facebook lead ads. If you have discounted using Facebook lead ads, you may want to give it a second look. That’s because Facebook’s most potent marketing weapon is one […]
It’s hard to believe that Facebook doesn’t send you an email notification along with lead data whenever you generate a new lead. After all, you want to respond to new leads as quickly as you can, without having to login to Facebook and download a CSV file. You might want to be able to easily […]
Facebook Lead ads are one of the most powerful ways of generating leads from people on mobile devices that I’ve come across in my 20 years of working in the online space. If you’re not familiar with the basics of how they work and why they’re so powerful, here’s a quick video I created around […]
We’re often asked: Why would I choose LeadSync over Zapier for Facebook Lead ad notifications? It’s a fair enough questions. Zapier’s a great service with thousands of integrations, which is awesome if you need 1000’s of integrations, but most businesses don’t. So here are the main reasons why you might choose LeadSync as an alternative […]
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How to set up a Facebook Business Page
Setting up a Facebook Business page is the first step to advertising on Facebook and to start using the powerful Facebook Lead Ad format. Considering that around 1.66 billion people, give or take, use Facebook every day, it’s a pretty compelling argument to at least try Facebook Lead Ads as an advertising channel for your […]
Personal Trainers, Gyms, Bootcamps and Fitness Instructors are using using Facebook Lead ads to help generate enquiries for their businesses, big or small. Below are 10 recent examples of Facebook Lead ads from some of the larger fitness franchises in the US and Australia. The ads were captured as of March 2020, but you can […]
The #2 metric you should be tracking as part of your Facebook Lead Ad campaigns is Cost Per Lead. From your Facebook Ads manager account it should be pretty easy to find. The default report for Lead Ad campaigns includes a column called Cost per Result. In this column you should see your cost “Per […]
The other day I was chatting (via email) to one of our LeadSync customers, she was trying to target high net-worth individuals with one of her facebook lead ad campaigns. High net-worth individuals is really just a fancy way of saying “rich people”; the folks with the means to purchase high cost products or services […]
With over 1.6 billion users globally, and around 360 million of those users being in India, following up leads via WhatsApp can be a quick and easy way of starting a sales conversation. If you’re requesting a phone number as part of your Facebook Lead ad form, you can follow up leads by calling them […]