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Facebook Ads

Facebook Lead Ad Fields that can be Prefilled

If you’re over the age of 35 and haven’t lived with a smartphone your entire adult life, you know how frustrating it can be trying to fill in forms with an itty bitty keyboard and two fat thumbs. The beauty of Facebook Lead Ads is in the pre-filling of form data, after someone clicks on […]

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Facebook Ads

How to Create Your First Facebook Lead Ad Campaign

If you haven’t created a Facebook Lead ad campaign before, it may feel a little daunting. In this tutorial, I’ll walking you through how to create your first lead ad campaign. I’m going to assume you already have a Facebook Business Page and Ad Account setup for your business, and we’re going to be using […]

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Facebook Ads

Beware the Facebook Audience Network in Traffic Campaigns

Recently, while running a Facebook Ad campaign optimised for traffic, I noticed the campaign was generating clicks at a reasonably low Cost Per Click. Awesome Start! Or so I thought… Digging deeper into the result, I broke the Facebook ads report down by Placement to see which placements were contributing the clicks. Low and behold, […]

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Facebook Ads

The Facebook Car Sales Lead Generation Guide for 2020

If you need a place to find potential customers for your new or used car dealership, you’ve probably already thought about and maybe even discounted using Facebook lead ads. If you have discounted using Facebook lead ads, you may want to give it a second look. That’s because Facebook’s most potent marketing weapon is one […]

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FAQs

How to Setup Facebook Lead Ads Email Notifications

It’s hard to believe that Facebook doesn’t send you an email notification along with lead data whenever you generate a new lead. After all, you want to respond to new leads as quickly as you can, without having to login to Facebook and download a CSV file. You might want to be able to easily […]

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Facebook Ads

How Facebook Lead Ads Work & Why They’re so Powerful

Facebook Lead ads are one of the most powerful ways of generating leads from people on mobile devices that I’ve come across in my 20 years of working in the online space. If you’re not familiar with the basics of how they work and why they’re so powerful, here’s a quick video I created around […]

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Tools

LeadSync vs Zapier for Facebook Lead Ad Notifications

We’re often asked: Why would I choose LeadSync over Zapier for Facebook Lead ad notifications? It’s a fair enough questions. Zapier’s a great service with thousands of integrations, which is awesome if you need 1000’s of integrations, but most businesses don’t. So here are the main reasons why you might choose LeadSync as an alternative […]

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FAQs

How to set up a Facebook Business Page

Setting up a Facebook Business page is the first step to advertising on Facebook and to start using the powerful Facebook Lead Ad format. Considering that around 1.66 billion people, give or take, use Facebook every day, it’s a pretty compelling argument to at least try Facebook Lead Ads as an advertising channel for your […]

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Facebook Ads

10 Facebook Lead Gen Ad Examples for Fitness Businesses

Personal Trainers, Gyms, Bootcamps and Fitness Instructors are using using Facebook Lead ads to help generate enquiries for their businesses, big or small. Below are 10 recent examples of Facebook Lead ads from some of the larger fitness franchises in the US and Australia. The ads were captured as of March 2020, but you can […]

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Facebook Ads

The #2 Metric You Should be Tracking in Lead Ad Campaigns

The #2 metric you should be tracking as part of your Facebook Lead Ad campaigns is Cost Per Lead. From your Facebook Ads manager account it should be pretty easy to find. The default report for Lead Ad campaigns includes a column called Cost per Result. In this column you should see your cost “Per […]