The other day I was chatting (via email) to one of our LeadSync customers, she’s trying to target high net-worth individuals with her campaigns. It occurred to me that this is something I’ve done regularly when running Facebook Ad campaigns for clients, and something many B2B businesses struggle with.
Often advertisers will try targeting people based on their occupation: CEO’s, CMO’s, Founders, to name just a few examples.
This is fine, in theory, however, we’re relying on people having entered their profession into the Work and Education section of their Facebook profile. Not only that, we’re relying on them keeping it up to date.