All posts by Luke Moulton

11 tips for better Facebook Lead Ads

11 Things Wrong with Your Facebook Lead Ads and How to Fix Them

By | Facebook Ads | No Comments

Are you struggling to generate positive ROI with your Facebook Lead Ads? You’re not alone.

On the odd occasion when a LeadSync customer cancels an account (I know, hard to believe right?), we ask them why. Of the folks who respond, 50% say that they’re no longer using Lead Ads on Facebook because they’re not seeing ROI positive results.

Creating Facebook Lead ads that deliver results takes time and testing. I know this because I’ve spent over $500k in the last 2 years running Facebook ads for my own business and others. It takes time and testing to develop winning campaigns.

Here are 11 ways to improve your results from Facebook Lead ads:

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SMS notifications

Facebook Lead Ads SMS Notifications

By | FAQs | No Comments

How to setup SMS notifications for Facebook Lead Ads

We often get asked about SMS notifications for Facebook Lead Ads, and whilst we (currently) don’t natively have this functionality (yet), there is a way to set it up. Here’s how to set up SMS notifications using LeadSync and an Email to SMS service:

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Targeting high net-worth individuals

9 Secrets to Targeting High Net-Worth Individuals with Facebook Ads

By | Facebook Ads | No Comments

The other day I was chatting (via email) to one of our LeadSync customers, she’s trying to target high net-worth individuals with her campaigns. It occurred to me that this is something I’ve done regularly when running Facebook Ad campaigns for clients, and something many B2B businesses struggle with.

Often advertisers will try targeting people based on their occupation: CEO’s, CMO’s, Founders, to name just a few examples.

This is fine, in theory, however, we’re relying on people having entered their profession into the Work and Education section of their Facebook profile. Not only that, we’re relying on them keeping it up to date.

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Not receiving Facebook lead ad notifications via LeadSync? Here’s how to diagnose the issue.

By | FAQs | No Comments

If you’re not receiving Facebook Lead ad notifications from us via email or they’re not being added into your CRM/Email platform, here’s how to diagnose the issue using Facebooks own Lead Ad Testing Tool.

  1. Go to https://developers.facebook.com/tools/lead-ads-testing
  2. Select your Page and your Form from the dropdown.
  3. Click “Create Lead”.
  4. Give it a couple of seconds then click “Track Status”.
  5. The LeadSync App ID is: 1711149865783520. If the status still says “pending”, then give it another 20 seconds then click “Track Status” again.
  6. You should see something like the below screenshot. If not, take a screenshot and send it through to our support team.

John Sammon Sixth City CEO

How LeadSync Helped Agency Sixth City and Their Clients Be Better Businesses

By | Case Studies | No Comments

Following is a guest post from Sixth City online marketing agency CEO, John Sammon. 

Advertising on Facebook can be a tremendous asset for a business. As a digital marketing agency, Sixth City Marketing has worked with many clients to help them improve their sales by generating leads via Facebook ads.

One of the best ways to get a response within the paid Facebook platform is by using a specific type of ad called a lead generation ad.

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Realtor Facebook Ads

The Simple 3 Step Process to Creating Killer Realtor Facebook Lead Ads

By | Facebook Ads | No Comments

So, we made this great post highlighting 4 creative ways that realtors were using Facebook lead ads, but, we realized, some people may not know where to start when it comes to Facebook lead ads. What good is a top 4 list if you don’t even know how to set up a Facebook ad? So, today, we’re going to go back to the basics. Here’s exactly how to create compelling lead ads on Facebook that act as a prospect magnet.

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Converting Sales Leads

4 Best Practices for Converting Sales Leads

By | Facebook Ads | No Comments

We all pour a ton of resources into capturing leads. Think about how many resources you put forward into dragging these leads into your funnel. You have a marketing team that works diligently to deliver critical content. At the same time, you’re probably utilizing some SaaS, outside services, and a portion of sales towards lead capture. So, why is it that we drop-the-ball on all of those leads? In fact, according to Forbes, we lose out to 71% (on average) of all of those juicy leads.

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Realtor Facebook Lead Ads

4 Amazing Ways Realtors are Using Facebook Lead Ads

By | Facebook Ads | No Comments

As a realtor, leads are your bread-and-butter. Whether you’re pumping time into inbound marketing, outbound marketing, social media strategies, or influencers, you’re end goal is shoving prospects through your funnel.

But, getting leads has always involved a certain level of friction between you and your customer. When they viewed that killer content that you created, and you drove them to your perfectly designed landing page, there was that moment of hesitation when it came time to input their personal details.

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