So, we made this great post highlighting 4 creative ways that realtors were using Facebook lead ads, but, we realized, some people may not know where to start when it comes to Facebook lead ads. What good is a top 4 list if you don’t even know how to set up a Facebook ad? So, today, we’re going to go back to the basics. Here’s exactly how to create compelling lead ads on Facebook that act as a prospect magnet.
All posts by Luke Moulton
We all pour a ton of resources into capturing leads. Think about how many resources you put forward into dragging these leads into your funnel. You have a marketing team that works diligently to deliver critical content. At the same time, you’re probably utilizing some SaaS, outside services, and a portion of sales towards lead capture. So, why is it that we drop-the-ball on all of those leads? In fact, according to Forbes, we lose out to 71% (on average) of all of those juicy leads.
As a realtor, leads are your bread-and-butter. Whether you’re pumping time into inbound marketing, outbound marketing, social media strategies, or influencers, you’re end goal is shoving prospects through your funnel.
But, getting leads has always involved a certain level of friction between you and your customer. When they viewed that killer content that you created, and you drove them to your perfectly designed landing page, there was that moment of hesitation when it came time to input their personal details.
Praise the Facebook Ads peeps, dynamic UTM tracking is back. This means you don’t have to add unique tracking codes to each of your ads (you add tracking codes right?).
You can find the tracking options when you’re creating an ad under the Build a URL Parameter link.
This has been a highly requested feature for a long time, and finally glad to announce the release of “Teammates” (BETA).
If you have a Marketer or Agency (Unlimited) account, you now have the option to invite teammates to your LeadSync account so that they can work with your connections and lists.
There are two access options when inviting someone:
- Lists + connections: Your Teammate will only have access to Facebook Lists and Connections as well as the ability to add new ones.
- All access: Your Teammate will have access to all your settings including account settings (so be careful).
Teammates can then sign in using the email address you invited them via. Your teammates will always have to login here.
It’s early days for this feature so if you do have any issues please contact support once you’ve logged in.
To revoke and remove LeadSync’s access to your Facebook profile and page, follow these steps as instructed by Facebook:
We get asked regularly; how can LeadSync be sure that Facebook Lead Ads email notifications will reach customers’ inboxes.
We’ll fortunately we use a “transactional” email service called Mandrill created by the awesome folks from MailChimp. This application ensures notifications are delivered (almost) immediately to email inboxes.
One of the most powerful ways to generate leads with Facebook Lead Ads, is to offer a lead magnet; something you offer your audience for free to encourage them to submit the lead form.
Usually this comes in the form of a free PDF guide, video or download of some sort.
To automatically respond to a new lead with an email containing your free offer, normally you’d either have to use an email marketing platform (that costs money), or send it manually.
Not anymore… with LeadSync you can…
As a Facebook advertiser, if you’re not part of a large agency, you’re probably trying to wear a lot of different hats.
You’re probably trying to do it all while keeping your ads fresh month to month. As part of your day to day gig you’re trying to be proficient at:
Here at LeadSync, we’ve seen a quite a few business using Facebook Lead ads to generate test drives for new cars as well as car sales for new and used cars.
If you’re in the automotive industry and using Facebook Lead Ads, you know what a powerful tool it is for generating fresh leads. But it’s always encouraging to see what others are doing in the space.
Here are three examples of automative lead gen success stories taken from Facebook’s own Automative success stories.
Click in the picks for details of the case studies directly from Facebook.
Volvo Car Germany
Keep in mind you ROI on Facebook Lead Ads: you might think $10 per lead is expensive… but even at a 1% conversion to a purchase… that’s a cheap lead 😉