
Facebook Ads Targeting in 2026: Advantage+ & Manual
Facebook ad targeting in 2026 looks very different from the dense detailed-targeting menu most marketers grew up with. Meta has pruned thousands of …

Luke Moulton is the founder of LeadSync, a lead synchronization platform he started in 2016 to solve a problem he kept seeing in his digital marketing work: businesses spending money on Facebook Lead Ads but never following up fast enough to convert them.
Over the past 9 years, Luke has helped thousands of businesses across home services, real estate, automotive, and SaaS industries automate their lead generation workflows. He has personally configured lead ad campaigns and CRM integrations for clients ranging from small contractors to multi-location franchises.
Luke’s expertise spans Facebook Lead Ads, Google Lead Form Extensions, LinkedIn Lead Gen Forms, TikTok Lead Generation, and the integration patterns that connect these to 30+ CRMs and email marketing platforms. He writes about what he’s learned from running real campaigns — not theoretical best practices, but the things that actually move conversion rates.

Facebook ad targeting in 2026 looks very different from the dense detailed-targeting menu most marketers grew up with. Meta has pruned thousands of …

Are you struggling to distribute leads efficiently? Lead distribution software solves this problem by automating the lead assignment process to the …

ServiceM8 is one of the most popular field service management platforms for home services businesses, trusted by plumbers, electricians, HVAC techs, …

Meta has shipped a Form testing feature inside Ads Manager that lets advertisers compare 2 to 5 lead forms head to head. The button sits at the ad …

Most articles on B2B lead scoring will tell you it matters, explain the difference between explicit and implicit scoring, and then leave you to invent …

eLead CRM is the automotive customer relationship management platform owned by CDK Global. It’s used by roughly 9,000 dealer rooftops across …

If your Facebook retargeting feels like it stopped working a few years ago, you’re not wrong. The mechanics that made it printable money in 2018 …

Most advertisers who ask about “leads from Google” think they’re asking about Search ads. They’re not — at least not …

If you spend half your day inside Claude or ChatGPT, Meta just made your ad workflow noticeably easier. On 29 April 2026, Meta announced Ads AI …

Introduction to WhatsApp Notifications for Meta Lead Ads When someone submits a Facebook lead ad form, the window to follow up is measured in minutes, …

Most “Meta Ads best practices” posts stop at creative. They tell you to shoot 9:16 video, hook hard in the first three seconds, run …

Meta Ads are paid advertisements that run across Meta’s family of apps and services — Facebook, Instagram, Messenger, WhatsApp, and the Audience …