
Lead Qualification with WhatsApp Flows: A Practical Guide
Click-to-WhatsApp ads are very good at starting conversations and very bad at finishing them. Someone taps your ad, the chat opens, they send the …

Luke Moulton is the founder of LeadSync, a lead synchronization platform he started in 2016 to solve a problem he kept seeing in his digital marketing work: businesses spending money on Facebook Lead Ads but never following up fast enough to convert them.
Over the past 9 years, Luke has helped thousands of businesses across home services, real estate, automotive, and SaaS industries automate their lead generation workflows. He has personally configured lead ad campaigns and CRM integrations for clients ranging from small contractors to multi-location franchises.
Luke’s expertise spans Facebook Lead Ads, Google Lead Form Extensions, LinkedIn Lead Gen Forms, TikTok Lead Generation, and the integration patterns that connect these to 30+ CRMs and email marketing platforms. He writes about what he’s learned from running real campaigns — not theoretical best practices, but the things that actually move conversion rates.

Click-to-WhatsApp ads are very good at starting conversations and very bad at finishing them. Someone taps your ad, the chat opens, they send the …

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Most articles on B2B lead scoring will tell you it matters, explain the difference between explicit and implicit scoring, and then leave you to invent …

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