
Facebook Retargeting Ads: The 2026 Playbook
If your Facebook retargeting feels like it stopped working a few years ago, you’re not wrong. The mechanics that made it printable money in 2018 …

Luke Moulton is the founder of LeadSync, a lead synchronization platform he started in 2016 to solve a problem he kept seeing in his digital marketing work: businesses spending money on Facebook Lead Ads but never following up fast enough to convert them.
Over the past 9 years, Luke has helped thousands of businesses across home services, real estate, automotive, and SaaS industries automate their lead generation workflows. He has personally configured lead ad campaigns and CRM integrations for clients ranging from small contractors to multi-location franchises.
Luke’s expertise spans Facebook Lead Ads, Google Lead Form Extensions, LinkedIn Lead Gen Forms, TikTok Lead Generation, and the integration patterns that connect these to 30+ CRMs and email marketing platforms. He writes about what he’s learned from running real campaigns — not theoretical best practices, but the things that actually move conversion rates.

If your Facebook retargeting feels like it stopped working a few years ago, you’re not wrong. The mechanics that made it printable money in 2018 …

Most advertisers who ask about “leads from Google” think they’re asking about Search ads. They’re not — at least not …

If you spend half your day inside Claude or ChatGPT, Meta just made your ad workflow noticeably easier. On 29 April 2026, Meta announced Ads AI …

Introduction to WhatsApp Notifications for Meta Lead Ads When someone submits a Facebook lead ad form, the window to follow up is measured in minutes, …

Most “Meta Ads best practices” posts stop at creative. They tell you to shoot 9:16 video, hook hard in the first three seconds, run …

Meta Ads are paid advertisements that run across Meta’s family of apps and services — Facebook, Instagram, Messenger, WhatsApp, and the Audience …

ROAS — return on ad spend — is the metric most advertisers check first and think about last. The formula is simple: revenue divided by ad spend. …

A lead generation funnel isn’t a metaphor. It’s a concrete sequence of steps — awareness, consideration, conversion — that turns cold …

Flodesk is a favourite of creators, coaches, and small-team service businesses for a reason — it makes beautiful, on-brand email feel effortless. What …

LinkedIn crossed 1.3 billion members in 2025, and Microsoft confirmed the milestone on its Q4 FY25 earnings call. That’s the audience. For B2B …

Facebook Lead Ads generate leads fast — but if those leads sit in Meta’s Ads Manager for hours before someone downloads them, they go cold. …

TikTok advertising is no longer optional for businesses serious about reaching new customers. With nearly 2 billion monthly active users worldwide and …