
ROAS Formula: How to Calculate Return on Ad Spend in 2026
ROAS — return on ad spend — is the metric most advertisers check first and think about last. The formula is simple: revenue divided by ad spend. …

Luke Moulton is the founder of LeadSync, a lead synchronization platform he started in 2016 to solve a problem he kept seeing in his digital marketing work: businesses spending money on Facebook Lead Ads but never following up fast enough to convert them.
Over the past 9 years, Luke has helped thousands of businesses across home services, real estate, automotive, and SaaS industries automate their lead generation workflows. He has personally configured lead ad campaigns and CRM integrations for clients ranging from small contractors to multi-location franchises.
Luke’s expertise spans Facebook Lead Ads, Google Lead Form Extensions, LinkedIn Lead Gen Forms, TikTok Lead Generation, and the integration patterns that connect these to 30+ CRMs and email marketing platforms. He writes about what he’s learned from running real campaigns — not theoretical best practices, but the things that actually move conversion rates.

ROAS — return on ad spend — is the metric most advertisers check first and think about last. The formula is simple: revenue divided by ad spend. …

A lead generation funnel isn’t a metaphor. It’s a concrete sequence of steps — awareness, consideration, conversion — that turns cold …

Flodesk is a favourite of creators, coaches, and small-team service businesses for a reason — it makes beautiful, on-brand email feel effortless. What …

LinkedIn crossed 1.3 billion members in 2025, and Microsoft confirmed the milestone on its Q4 FY25 earnings call. That’s the audience. For B2B …

Facebook Lead Ads generate leads fast — but if those leads sit in Meta’s Ads Manager for hours before someone downloads them, they go cold. …

TikTok advertising is no longer optional for businesses serious about reaching new customers. With nearly 2 billion monthly active users worldwide and …

Lead scoring is how you figure out which leads to call first. Instead of treating every form submission equally, you assign points based on who the …

Custom Audiences are the most powerful targeting tool in Meta’s advertising platform. They let you show ads to people who already know your …

If you’re running Facebook lead ads, every minute counts. Research shows that leads contacted within 5 minutes are 21x more likely to convert — yet …

If you’re running Facebook or Instagram Lead Ads, you’ve probably noticed something frustrating: plenty of leads come in, but too many of them are …

If you run a social media marketing agency, you already know the drill. A client launches a Facebook Lead Ad campaign at 9 AM. By noon, 47 leads are …
![Facebook Ads for Contractors: Complete Guide [2026]](https://leadsync.me/blog/images/2026/03/facebook-ads-contractors-featured-scaled.avif)
Why Facebook Ads Are a Goldmine for Contractors If you’re a contractor relying solely on word-of-mouth or Google Ads for leads, you’re leaving money …