
6 Tips to Maximize Lead Generation for Seasonal Businesses
Owning a seasonal business can be incredibly lucrative. Lawn care services, for example, are in high demand in the spring and summer. Conversely, snow …

Luke Moulton is the founder of LeadSync, a lead synchronization platform he started in 2016 to solve a problem he kept seeing in his digital marketing work: businesses spending money on Facebook Lead Ads but never following up fast enough to convert them.
Over the past 9 years, Luke has helped thousands of businesses across home services, real estate, automotive, and SaaS industries automate their lead generation workflows. He has personally configured lead ad campaigns and CRM integrations for clients ranging from small contractors to multi-location franchises.
Luke’s expertise spans Facebook Lead Ads, Google Lead Form Extensions, LinkedIn Lead Gen Forms, TikTok Lead Generation, and the integration patterns that connect these to 30+ CRMs and email marketing platforms. He writes about what he’s learned from running real campaigns — not theoretical best practices, but the things that actually move conversion rates.

Owning a seasonal business can be incredibly lucrative. Lawn care services, for example, are in high demand in the spring and summer. Conversely, snow …

With commerce moving more online and companies wanting to stay competitive, advertisers need to up their game when it comes to ad content. One …

Since the release of iOS 14 and its impact on how Facebook receives and processes conversion, Facebook has been recommending the use of its Conversion …

While browsing my Instagram feed recently, I came across a lead ad advertising a home loan from Macquarie Bank. Given that the lead ad format still …

If you need a place to find potential customers for your new or used car dealership, you’ve probably already thought about and maybe even discounted …

Update 2026: The “just exclude iOS users from retargeting” workaround below is now outdated. The modern fix is to run the Facebook Pixel …

Why use Facebook Ads? Facebook offers a wide range of objectives to fit your company’s specific needs for your ads. Setting advertising objects for …

Here at LeadSync, we’ve seen a quite a few Facebook success stories with Lead ads, used to generate test drives for new cars as well as car sales for …

“Why don’t customers come back, even though they say they’re happy with our service?” It’s a question many personal trainer, fitness coaches, yoga …

Recently, while running a Facebook Ad campaign optimised for traffic, I noticed the campaign was generating clicks at a reasonably low Cost Per Click. …

The #2 metric you should be tracking as part of your Facebook Lead Ad campaigns is Cost Per Lead. From your Facebook Ads manager account it should be …

Recently I purchased a copy of Advertsuite , a tool that indexes tens of thousands of Facebook Ads worldwide. Some might call it a “spy tool” I …