
The #2 Metric You Should be Tracking in Lead Ad Campaigns
The #2 metric you should be tracking as part of your Facebook Lead Ad campaigns is Cost Per Lead. From your Facebook Ads manager account it should be …

Luke Moulton is the founder of LeadSync, a lead synchronization platform he started in 2016 to solve a problem he kept seeing in his digital marketing work: businesses spending money on Facebook Lead Ads but never following up fast enough to convert them.
Over the past 9 years, Luke has helped thousands of businesses across home services, real estate, automotive, and SaaS industries automate their lead generation workflows. He has personally configured lead ad campaigns and CRM integrations for clients ranging from small contractors to multi-location franchises.
Luke’s expertise spans Facebook Lead Ads, Google Lead Form Extensions, LinkedIn Lead Gen Forms, TikTok Lead Generation, and the integration patterns that connect these to 30+ CRMs and email marketing platforms. He writes about what he’s learned from running real campaigns — not theoretical best practices, but the things that actually move conversion rates.

The #2 metric you should be tracking as part of your Facebook Lead Ad campaigns is Cost Per Lead. From your Facebook Ads manager account it should be …

Recently I purchased a copy of Advertsuite , a tool that indexes tens of thousands of Facebook Ads worldwide. Some might call it a “spy tool” I …

*Following is a guest post from Sixth City online marketing agency CEO, John Sammon. * Advertising on Facebook can be a tremendous asset for a …