Facebook Ads
How the Facebook Book Now Feature Works
The Facebook Book Now Tool (or Appointment Bookings feature) could be a handy tool for accepting bookings online (via Facebook). It can be used both …
Facebook Ads
Using Video Testimonials For Better Facebook Ad Results
With commerce moving more online and companies wanting to stay competitive, advertisers need to up their game when it comes to ad content. One …
Facebook Ads
Mailchimp Facebook Conversion API Tracking
Since the release of iOS 14 and its impact on how Facebook receives and processes conversion, Facebook has been recommending the use of its Conversion …
Facebook Ads
Facebook Lead Ads for Car Dealerships: The Complete Guide (2026)
A car shopper who taps “What’s my trade worth?” and submits a form Facebook has already filled in has just told you three things: …
Facebook Ads
How Apple’s iOS 14 Affects Facebook Lead Ads
Update 2026: The “just exclude iOS users from retargeting” workaround below is now outdated. The modern fix is to run the Facebook Pixel …
Facebook Ads
Beware the Facebook Audience Network in Traffic Campaigns
Recently, while running a Facebook Ad campaign optimised for traffic, I noticed the campaign was generating clicks at a reasonably low Cost Per Click. …
Facebook Ads
The #2 Metric You Should be Tracking in Lead Ad Campaigns
The #2 metric you should be tracking as part of your Facebook Lead Ad campaigns is Cost Per Lead. From your Facebook Ads manager account it should be …