Facebook Ads
Beware the Facebook Audience Network in Traffic Campaigns
Recently, while running a Facebook Ad campaign optimised for traffic, I noticed the campaign was generating clicks at a reasonably low Cost Per Click. …
Facebook Ads
The #2 Metric You Should be Tracking in Lead Ad Campaigns
The #2 metric you should be tracking as part of your Facebook Lead Ad campaigns is Cost Per Lead. From your Facebook Ads manager account it should be …