11 ways to improve your Facebook Lead Ad campaign performance

Are you struggling to generate positive ROI with your Facebook Lead Ads? You’re not alone. On the odd occasion when a LeadSync customer cancels an account (I know, hard to believe right?), we ask them why. Of the folks who respond, 50% say that they’re no longer using Lead Ads on Facebook because they’re not… Continue reading 11 ways to improve your Facebook Lead Ad campaign performance

How to create conditional answers for Facebook Lead Ad forms

Are you actively trying to grow your email list?  Facebook lead ads are an excellent tool to accumulate individuals’ email addresses. If this is your first Facebook Lead Ad, you should check out How to Create Your First Facebook Lead Ad Campaign. Lead ad forms are amplified with a conditional answers feature.  What is a… Continue reading How to create conditional answers for Facebook Lead Ad forms

How to Turn Quality Content into Lead Generation Opportunities

As business owners and/or content writers, we all know that writing quality blog posts is an investment in the future. We hope that one day the Google search God(s) will shine upon us and rank our posts, and just as importantly, we hope our content will be appealing to our target audience when posted to… Continue reading How to Turn Quality Content into Lead Generation Opportunities

Using Customer Testimonial Videos for Facebook Lead Ads

With commerce moving more online and companies wanting to stay competitive, advertisers need to up their game when it comes to ad content. One effective way to do this is by using customer video testimonials as part of you Facebook lead ad campaigns. Video is now the most popular format on social media. Featuring one of your… Continue reading Using Customer Testimonial Videos for Facebook Lead Ads

The Easy Way to Create Facebook & Instagram Ads with Canva

When it comes to creating images for Facebook and Instagram ads, those of us who are more left-brain than right-brain tend to struggle. This is why good graphic designers are worth their salt; they have a trained eye for creative composition and know how to use tools like Adobe Photoshop and Illustrator.

Beware the Facebook Audience Network in Traffic Campaigns

Recently, while running a Facebook Ad campaign optimised for traffic, I noticed the campaign was generating clicks at a reasonably low Cost Per Click. Awesome Start! Or so I thought… Digging deeper into the result, I broke the Facebook ads report down by Placement to see which placements were contributing the clicks. Low and behold,… Continue reading Beware the Facebook Audience Network in Traffic Campaigns