Are you struggling to generate positive ROI with your Facebook Lead Ads? You’re not alone. On the odd occasion when a LeadSync customer cancels an account (I know, hard to believe right?), we ask them why. Of the folks who respond, 50% say that they’re no longer using Lead Ads on Facebook because they’re not… Continue reading 11 ways to improve your Facebook Lead Ad campaign performance
Are you actively trying to grow your email list? Facebook lead ads are an excellent tool to accumulate individuals’ email addresses. If this is your first Facebook Lead Ad, you should check out How to Create Your First Facebook Lead Ad Campaign. Lead ad forms are amplified with a conditional answers feature. What is a… Continue reading How to create conditional answers for Facebook Lead Ad forms
As business owners and/or content writers, we all know that writing quality blog posts is an investment in the future. We hope that one day the Google search God(s) will shine upon us and rank our posts, and just as importantly, we hope our content will be appealing to our target audience when posted to… Continue reading How to Turn Quality Content into Lead Generation Opportunities
With commerce moving more online and companies wanting to stay competitive, advertisers need to up their game when it comes to ad content. One effective way to do this is by using customer video testimonials as part of you Facebook lead ad campaigns. Video is now the most popular format on social media. Featuring one of your… Continue reading Using Customer Testimonial Videos for Facebook Lead Ads
If you haven’t created a Facebook Lead ad campaign before, it may feel a little daunting. In this tutorial, I’ll walking you through how to create your first lead ad campaign. I’m going to assume you already have a Facebook Business Page and Ad Account setup for your business, and we’re going to be using… Continue reading How to Create Your First Facebook Lead Ad Campaign
When it comes to creating images for Facebook and Instagram ads, those of us who are more left-brain than right-brain tend to struggle. This is why good graphic designers are worth their salt; they have a trained eye for creative composition and know how to use tools like Adobe Photoshop and Illustrator.
Here at LeadSync, we’ve seen a quite a few Facebook success stories with Lead ads, used to generate test drives for new cars as well as car sales for used cars. If you’re in the automotive industry and using Facebook Ads, you know what a powerful tool it is for generating leads. But it’s always… Continue reading 3 Facebook Success Stories from the Automotive Industry
If you’re anything like I was when I first started out creating Facebook ads campaigns, you’re probably overwhelmed by the massive array of targeting options available. Truth be told, I still get overwhelmed, which is why I created this Facebook Audience Targeting Guide. Download the full PDF guide here. Back in 2015, I was a… Continue reading The Complete Facebook Ads Targeting Guide
The beauty of Facebook Lead Ads is in the pre-filling of form data, after someone clicks on your lead ad. It’s the only advertising network in the world that has such a high level of detail about it’s users and this data can be used to prefill lead form data so people can more easily… Continue reading What Facebook Lead Ad Fields can be Prefilled?
Recently, while running a Facebook Ad campaign optimised for traffic, I noticed the campaign was generating clicks at a reasonably low Cost Per Click. Awesome Start! Or so I thought… Digging deeper into the result, I broke the Facebook ads report down by Placement to see which placements were contributing the clicks. Low and behold,… Continue reading Beware the Facebook Audience Network in Traffic Campaigns