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Facebook Ads

How to Create Your First Facebook Lead Ad Campaign

If you haven’t created a Facebook Lead ad campaign before, it may feel a little daunting. In this tutorial, I’ll walking you through how to create your first lead ad campaign. I’m going to assume you already have a Facebook Business Page and Ad Account setup for your business, and we’re going to be using […]

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Facebook Ads

Facebook Lead Ad Fields that can be Prefilled

If you’re over the age of 35 and haven’t lived with a smartphone your entire adult life, you know how frustrating it can be trying to fill in forms with an itty bitty keyboard and two fat thumbs. The beauty of Facebook Lead Ads is in the pre-filling of form data, after someone clicks on […]

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Facebook Ads

Beware the Facebook Audience Network in Traffic Campaigns

Recently, while running a Facebook Ad campaign optimised for traffic, I noticed the campaign was generating clicks at a reasonably low Cost Per Click. Awesome Start! Or so I thought… Digging deeper into the result, I broke the Facebook ads report down by Placement to see which placements were contributing the clicks. Low and behold, […]

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Facebook Ads

The Facebook Car Sales Lead Generation Guide for 2020

If you need a place to find potential customers for your new or used car dealership, you’ve probably already thought about and maybe even discounted using Facebook lead ads. If you have discounted using Facebook lead ads, you may want to give it a second look. That’s because Facebook’s most potent marketing weapon is one […]

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Facebook Ads

How Facebook Lead Ads Work & Why They’re so Powerful

Facebook Lead ads are one of the most powerful ways of generating leads from people on mobile devices that I’ve come across in my 20 years of working in the online space. If you’re not familiar with the basics of how they work and why they’re so powerful, here’s a quick video I created around […]

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Facebook Ads

10 Facebook Lead Gen Ad Examples for Fitness Businesses

Personal Trainers, Gyms, Bootcamps and Fitness Instructors are using using Facebook Lead ads to help generate enquiries for their businesses, big or small. Below are 10 recent examples of Facebook Lead ads from some of the larger fitness franchises in the US and Australia. The ads were captured as of March 2020, but you can […]

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Facebook Ads

The #2 Metric You Should be Tracking in Lead Ad Campaigns

The #2 metric you should be tracking as part of your Facebook Lead Ad campaigns is Cost Per Lead. From your Facebook Ads manager account it should be pretty easy to find. The default report for Lead Ad campaigns includes a column called Cost per Result. In this column you should see your cost “Per […]

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Facebook Ads

9 Secrets to Targeting High Net-Worth Individuals with Facebook Ads

The other day I was chatting (via email) to one of our LeadSync customers, she was trying to target high net-worth individuals with one of her facebook lead ad campaigns. High net-worth individuals is really just a fancy way of saying “rich people”; the folks with the means to purchase high cost products or services […]

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Facebook Ads

11 Things Wrong with Your Facebook Lead Ads and How to Fix Them

Are you struggling to generate positive ROI with your Facebook Lead Ads? You’re not alone. On the odd occasion when a LeadSync customer cancels an account (I know, hard to believe right?), we ask them why. Of the folks who respond, 50% say that they’re no longer using Lead Ads on Facebook because they’re not […]

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Facebook Ads

How to Spy on Your Competitors’ Facebook Ads

With all the hoo haa around Facebook privacy, halfway through last year, they¬†quietly announced the Info and Ads section for Pages.¬† Now when you view a Facebook Page, the Info and Ads menu item shows up to the bottom left of the Page menu items, like so…