Category: Facebook Ads

If you’re anything like I was when I first started out creating Facebook ads campaigns, you’re probably overwhelmed by the massive array of targeting options available. Truth be told, I still get overwhelmed, which is why I created this Facebook Audience Targeting Guide. It includes a list of almost all the interests, demographics and behaviour… Continue reading The Complete Facebook Ads Targeting Guide

In 2020 Facebook started rolling out the Facebook Lead Ads Center to help small businesses who don’t have a CRM, to manage leads from within Facebook. Any new lead that is generated via one of your Facebook lead ad campaigns will appear in the Lead Ad center as a Raw Lead. Selecting a lead will… Continue reading Managing Leads using the Facebook Lead Ads Center

If you haven’t created a Facebook Lead ad before, it may feel a little daunting. In this tutorial, I’ll walking you through how to create your first lead ad campaign. I’m going to assume you already have a Facebook Business Page and Ad Account setup for your business, and we’re going to be using the… Continue reading How to Create Your First Facebook Lead Ad Campaign

With commerce moving more online and companies wanting to stay competitive, advertisers need to up their game when it comes to ad content. One effective way to do this is by using customer video testimonials as part of you Facebook lead ad campaigns. Video is now the most popular format on social media. Featuring one of your… Continue reading Using Video Testimonials For Better Facebook Ad Results

Since the release of iOS 14 and its impact on how Facebook receives and processes conversion, Facebook has been recommending the use of its Conversion API for tracking conversions as opposed to relying on the Facebook Pixel. This article will show you how to send a Facebook Conversion API event (such as Lead or Purchase)… Continue reading Mailchimp Facebook Conversion API Tracking

The other day I was chatting to one of our LeadSync customers, she was trying to target high net-worth individuals with one of her Facebook ad campaigns. High net-worth individuals is really just a fancy way of saying “rich people”; the folks with the means to purchase high cost products or services like real estate… Continue reading 10 Secrets to Targeting The Rich via Facebook & Instagram Ads

If you need a place to find potential customers for your new or used car dealership, you’ve probably already thought about and maybe even discounted using Facebook lead ads. If you have discounted using Facebook lead ads, you may want to give it a second look. That’s because Facebook’s most potent marketing weapon is one… Continue reading Automotive Sales Lead Generation with Facebook Lead Ads