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Facebook Ads

How Facebook Lead Generation Ads Work & Why They’re so Powerful

Facebook Lead ads are one of the most powerful ways of generating leads from people on mobile devices that I’ve come across in my 20 years of working in the online space. If you’re not familiar with the basics of how they work and why they’re so powerful, here’s a quick video I created around […]

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Facebook Ads

10 Facebook Lead Gen Ad Examples for Fitness Businesses

Personal Trainers, Gyms, Bootcamps and Fitness Instructors are using using Facebook Lead ads to help generate enquiries for their businesses, big or small. Below are 10 recent examples of Facebook Lead ads from some of the larger fitness franchises in the US and Australia. The ads were captured as of March 2020, but you can […]

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Facebook Ads

The #2 Metric You Should be Tracking in Lead Ad Campaigns

The #2 metric you should be tracking as part of your Facebook Lead Ad campaigns is Cost Per Lead. From your Facebook Ads manager account it should be pretty easy to find. The default report for Lead Ad campaigns includes a column called Cost per Result. In this column you should see your cost “Per […]

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Facebook Ads

9 Secrets to Targeting High Net-Worth Individuals with Facebook Ads

The other day I was chatting (via email) to one of our LeadSync customers, she was trying to target high net-worth individuals with one of her facebook lead ad campaigns. High net-worth individuals is really just a fancy way of saying “rich people”; the folks with the means to purchase high cost products or services […]

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Facebook Ads

11 Things Wrong with Your Facebook Lead Ads and How to Fix Them

Are you struggling to generate positive ROI with your Facebook Lead Ads? You’re not alone. On the odd occasion when a LeadSync customer cancels an account (I know, hard to believe right?), we ask them why. Of the folks who respond, 50% say that they’re no longer using Lead Ads on Facebook because they’re not […]

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Facebook Ads

How to Spy on Your Competitors’ Facebook Ads

With all the hoo haa around Facebook privacy, halfway through last year, they quietly announced the Info and Ads section for Pages.  Now when you view a Facebook Page, the Info and Ads menu item shows up to the bottom left of the Page menu items, like so…

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Facebook Ads

The Simple 3 Step Process to Creating Killer Realtor Facebook Lead Ads

So, we made this great post highlighting 4 creative ways that realtors were using Facebook lead ads, but, we realized, some people may not know where to start when it comes to Facebook lead ads. What good is a top 4 list if you don’t even know how to set up a Facebook ad? So, […]

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Facebook Ads

4 Best Practices for Converting Sales Leads

We all pour a ton of resources into capturing leads. Think about how many resources you put forward into dragging these leads into your funnel. You have a marketing team that works diligently to deliver critical content. At the same time, you’re probably utilizing some SaaS, outside services, and a portion of sales towards lead […]

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Facebook Ads

4 Amazing Ways Realtors are Using Facebook Lead Ads

As a realtor, leads are your bread-and-butter. Whether you’re pumping time into inbound marketing, outbound marketing, social media strategies, or influencers, you’re end goal is shoving prospects through your funnel. But, getting leads has always involved a certain level of friction between you and your customer. When they viewed that killer content that you created, […]

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Facebook Ads

Facebook Dynamic UTM Tracking Parameters are Back

Praise the Facebook Ads peeps, dynamic UTM tracking is back. This means you don’t have to add unique tracking codes to each of your ads (you add tracking codes right?). You can find the tracking options when you’re creating an ad under the Build a URL Parameter link.