Facebook Dynamic UTM Tracking Parameters are Back

Praise the Facebook Ads peeps, dynamic UTM tracking is back. This means you don’t have to add unique tracking codes to each of your ads (you add tracking codes right?).

You can find the tracking options when you’re creating an ad under the Build a URL Parameter¬†link.

Build a URL Parameter in Facebook Ads

Then you have the option to add the following parameters:

URL Parameters

Used with multiple lead ad forms, you’ll be able to figure out which Facebook lead ads convert best.

By Luke Moulton

Founder of LeadSync.me