The beauty of Facebook Lead Ads is in the pre-filling of form data, after someone clicks on your lead ad. It’s the only advertising network in the world that has such a high level of detail about it’s users and this data can be used to prefill lead form data so people can more easily submit their details using the in-app lead form.
If you’re over the age of 35 and haven’t lived with a smartphone your entire adult life, you know how frustrating it can be trying to fill in forms with an itty bitty keyboard and two fat thumbs, so this is a major bonus for advertisers.
Facebook uses the data from users’ profiles to pre-fill lead form fields. In doing this, a huge amount of friction is removed for people submitting a lead form from a mobile device. Particularly us older folks 😉.
For the person responding to your ad via a lead form, there’s no need for them to try to type in their Name, Email Address and host of other options listed in the table below, should you choose to use these fields in your lead form.
So, as a Facebook advertiser using the Lead Ads format, here are the fields you may expect to be pre-filled in Facebook and Instagram lead forms, if that data exists in your respondents’ profile:
|Contact fields||Demographic questions||Work information|
|Email (available for Instagram)|
Full name (available for Instagram)
Phone number (available for Instagram)
|Date of birth|
Gender (available for Instagram)
Work phone number
If you haven’t created a lead ad campaign yet, here’s how.