One of the most important elements of any business in the digital age is website leads.
Without leads, there are no sales, and without sales, you don’t have a business.
For this reason, you need a lead generation system that engages potential customers, nurtures your relationship with them, and tracks the results so that you can both monitor and improve your business operations.
And what’s the best way to do that? Turn your leads into subscribers and then provide value.
According to ExactTarget, 93% of online customers are subscribers. But are you aware of what the best form building tools are to capture those leads?
Well, that’s exactly what you’re going to learn. In this article, you will learn the 5 best form building tools for your online business.
1. Typeform
Typeform dispenses with the traditional long design forms and replaces them with a distinctive design that is much less abrasive. By only showing a single question until it’s answered while unfocusing the others, it creates a more personal and familiar feel.
Applicants can hit an allocated key on the keyboard that allows them to choose multiple answers, type to sift through pull-down submenu alternatives, and hit enter to skip to the next section.
Additionally, it’s also a great form to pick if you want an amazing look on mobile.
And this is highly recommended as over half the world’s population who has access to the internet (51%) prefers mobile over desktop.
The Price of Typeform
Typeform allows free access for up to 3 forms (10 questions for each form). At $35 a month for access to Typeform’s Essential Plan, you get payment fields, 1000 responses, as well as unlimited surveys included in the package.
What People Have to Say About Typeform
With 4.5 stars out of 5, Typeform has positive reviews from customers and clients. People have praised its simplicity when it comes to both building and editing the forms.
Furthermore, its sleek design and responsiveness make it a smooth addition to any web browser, and as a result, it has won many customers over.
2. Google Forms
When it comes to Google, it almost seems as if they just can’t go wrong. And this is exemplified in the Google Forms form builder.
It’s a great option for a variety of reasons: Firstly, it’s completely free; all you need is a Google account and you’re good to go.
Secondly, it saves the results of your form so that it can be analyzed and monitored, and then improved later on.
And third, it’s quick; editing in Google Forms is remarkably faster than in nearly all the other apps.
This, together with all the other fundamental form fields, makes Google Forms a very attractive option.
And in addition to all those features, you can also include multiple-choice options, short and long reply boxes, necessary or volunteer questions, as well as videos, images, and a whole host of other additions.
The Price of Google Forms
Free of charge, simply create a Google account if you don’t have one already and you’re all set.
What People Have to Say About Google Forms
A rating of 4.7 stars out of 5 puts Google Forms ahead of the curve. Customers have repeatedly acknowledged Google Forms for delivering real value.
They have also called it better than Typeform due to the fact that it connects to other products from Google.
3. Gravity Forms (WordPress Plugin)
WordPress hosts millions of websites that depend on Gravity Forms to gather their most crucial data. This visual form builder is easy to use and allows you to produce and launch a plethora of different form types on your WordPress site.
You can construct modern and up to the minute newsletters, contact forms, checkout forms, quizzes, surveys, etc.
Moreover, Gravity Forms is the most relied upon and trustworthy form builder on WordPress.
It includes an instinctive and easy-to-use layout that even beginners will be able to navigate. In addition to that, it also offers top-of-the-line customer support at your fingertips whenever it’s needed.
The Price of Gravity Forms
The price of Gravity Forms varies. Beginning at $59 per year, you can get the basic license. This is followed by the pro license at $159 per year and then the elite license at $259 per year.
What People Have to Say About Gravity Forms
Customers have been praising Gravity Forms for years. Because of features such as pre-built-in integrations, economic price plans, and great customer service, Gravity Forms has topped many lists as one of the best form building tools.
4. Wufoo
One of Wufoo’s most appealing attributes is its customization. This feature allows you to construct extraordinary and eccentric forms that will enthrall website visitors.
Among other things, it also offers an incredibly easy-to-use data-generating feature.
This attribute makes it easy to gather ample amounts of information and cross-examine it using detailed reporting as well as a full analysis.
Wufoo is utilized by heavyweights such as Microsoft, Best Buy, Amazon, Sony, Disney, etc.
The online form builder supplied by Wufoo allows you to garner data, payment, and reports without having to concern yourself with learning how to code.
The Price of Wufoo
Wufoo is another one of the more cost-effective lead generation tools. Beginning with the Starter plan at only $19 a month, you can upgrade to the Professional plan for $39 a month, and then finally to the Advanced plan for only $99 a month.
What People Have to Say About Wufoo
Customers seem to love how inexpensive and easy Wufoo is to use. With a drag and drop feature, it’s very intuitive and doesn’t require much technical aptitude.
Furthermore, happy customers have also sung warm praises for the pristine and clean look that Wufoo provides to the forms as well.
5. FormStack
Formstack is best suited for industries that are highly regulated (energy, health, financial services, etc). It provides HIPAA-compliant forms that will ensure an applicant’s personal information remains private.
When the information begins to come through the form, you can ensure it makes its way to the right individuals by making use of Flowstack’s workflows attributes.
If you’re at all curious about the different results you would attain from your form if you switched a few things around on the layout, Formstack has a split testing feature that allows you to compare two copies of the same form.
Furthermore, it can also provide comprehensive diagnostics that will detail the people who came to find your forms.
And not only that, but you can also add on integrations that will expand the features of Formstack; allowing you to redirect information to other apps.
The Price of FormStack
At the Starter plan (which offers basic forms), you have a price of $50 a month, the Teams plan is $83 a month, (you will gain access to advanced features), and the Pro plan is $208 a month (this plan is for large teams).
Each plan is billed annually.
Moreover, you can also choose the Enterprise plan, which allows you to customize a package that is suited for you and your business needs.
What People Have to Say About FormStack
Many people have commended Formstack as a strong tool that will complement your current lead capture methods.
Praised for being a “rock solid” tool that can be used to run a multitude of businesses, Formstack is loved by its customers. And it shows in the 4.5 out of 5 star rating on g2.com (the biggest and most trustworthy software marketplace).
Formstack has been celebrated by its users for its quick and efficient form building abilities, which allow it to produce customized forms that are both professional and high-quality.
This means that Formstack is the answer to your question when it comes to solutions for online form creation as well as information gathering.
And if that weren’t enough, customers have also applauded Formstack on the basis of its versatility.
With this lead generation tool, you can do more than just construct basic surveys, you can gain access to its increasingly growing stock of features that allow for ease of use as well as third-party integrations.
Take Your Pick: Which One of the Best Form Building Tools Will You Choose?
Growing your online business requires many different moving parts to come together to accommodate that growth. And having some of the best form building tools at your side to assist with this process is invaluable.
Luke is the founder of LeadSync and, as a Digital Marketer, has been helping businesses run lead generation campaigns since 2016.