If you are running LinkedIn Lead Gen Forms, the submissions land in LinkedIn Campaign Manager and then they wait. There is no native LinkedIn Keap integration to create those contacts and start a campaign automatically, so most teams export by hand and the first email goes out far too late.
This guide shows you how to connect LinkedIn Lead Gen Forms to Keap so every submission becomes a contact in real time, ready to trigger your campaign, with full field mapping.
Key point: In Keap, tags drive automation. Apply a tag during the sync and your campaign starts on its own.
Why You Need a LinkedIn Keap Integration
LinkedIn Lead Gen Forms convert well because they are pre-filled and reach professionals in a business mindset. Without a LinkedIn CRM integration, that advantage leaks away:
- Speed to lead matters. A campaign that begins within minutes beats one that starts after the next manual export.
- No re-keying. Copying leads from LinkedIn into Keap wastes time and creates errors.
- Campaigns fire on a tag. A tag applied during the sync becomes the goal that launches your automation.
- Cleaner segmentation. Tagging LinkedIn leads at the source keeps them separate from other channels.
What You Will Need
- A LeadSync account
- A LinkedIn account with Lead Gen Form access in Campaign Manager
- An active LinkedIn Lead Gen Form campaign
- A Keap account
How to Set Up Your LinkedIn Keap Integration
The whole setup takes about five minutes.
Step 1: Connect Your LinkedIn Account
- Log in to your LeadSync account
- Go to Ad Accounts > LinkedIn from the left menu
- Click Add LinkedIn Account
- Sign in to LinkedIn and authorize LeadSync to access your lead data
- Your account appears in the table once connected
LeadSync uses OAuth, so we never see your LinkedIn password. We request only the permissions needed to read Lead Gen Form submissions.
Step 2: Connect Your Keap Account
- Go to Connections from the left menu
- Click Add Connection
- Select Keap from the dropdown
- Authorize LeadSync in the Keap window
- Name your connection (for example, “LinkedIn Leads to Keap”)
- Click Update Connection
Step 3: Connect Your Lead Gen Form With Field Mapping
- Go to Lead Forms from the left menu
- Click Add LinkedIn Lead Form
- Select your Ad Account
- Select your Lead Gen Form
- Select your Keap Connection
- Add a tag if you want to trigger a campaign
- Map your fields (see the guide below)
- Click Update Notification
Step 4: Test Your Integration
Submit a test lead through your LinkedIn campaign. Within a minute or two the contact should appear in Keap with the mapped fields and your tag applied. If you set up a tag-triggered campaign, confirm it started.
LinkedIn to Keap Field Mapping Guide
Keap keeps a standard contact and handles everything else through custom fields:
| LinkedIn Field | Keap Field | Notes |
|---|---|---|
| Required. Keap uses email to match and de-duplicate contacts. | ||
| First Name | First Name | Pre-filled from the LinkedIn profile. |
| Last Name | Last Name | Pre-filled from the LinkedIn profile. |
| Phone Number | Phone | May be pre-filled from the LinkedIn profile. |
| Company Name | Company | Maps to the standard company field. |
| Job Title | Custom field | Create a "Job Title" custom field first, then map it. |
| Custom Questions | Custom fields | Create matching custom fields in Keap before mapping. |
Important: Email is required to create or match a contact, so always collect it on your Lead Gen Form and map it.
What Happens After Leads Sync to Keap
Once the Keap LinkedIn integration is live, the automation takes over:
- Start a campaign triggered by the tag applied during the sync.
- Send an immediate follow-up email or text so no lead waits.
- Assign an owner and create a task for a sales call.
- Score and segment LinkedIn leads separately from other sources.
Troubleshooting Common Issues
Can’t See Your LinkedIn Ad Account?
Make sure your LinkedIn account has admin access to the ad account and Lead Gen Form access in Campaign Manager.
Leads Not Appearing in Keap?
- Email not mapped: Keap needs email to create a contact. Confirm the mapping.
- Custom field missing: If you mapped to a custom field that does not exist yet, create it first.
- Campaign not firing: Make sure the campaign goal matches the tag you set in LeadSync.
Lead Gen Form Not Showing in LeadSync?
Your form must belong to an active or paused campaign to appear. Draft forms that have never run will not show up.
Frequently Asked Questions
Does LinkedIn have a native Keap integration?
No. A third-party tool like LeadSync creates the connection and the contact automatically.
How fast do LinkedIn leads reach Keap?
Most appear within 60 seconds of submission.
How do I start a campaign automatically?
Apply a tag during the sync and use it as the goal that launches your Keap campaign.
How do I store job title?
Create a custom field in Keap, then map the LinkedIn job title field to it.
Is my data secure?
Yes. LeadSync uses OAuth for LinkedIn and a secure connection to Keap, and encrypts data in transit and at rest.
Start Your LinkedIn Keap Integration Today
Stop letting LinkedIn leads sit unworked while your campaign waits on a manual export. With LeadSync, every Lead Gen Form submission becomes a Keap contact and starts your automation in real time.
Running Keap on other ad platforms too? Here is how to send Facebook, Google Ads, and TikTok leads to Keap.
New to LinkedIn ads? Start with our LinkedIn Lead Gen Ads guide and our take on speed to lead, or contact support if you need a hand.
