In 2020 Facebook started rolling out the Facebook Lead Ads Center to help small businesses who don’t have a CRM, to manage leads from within Facebook.
Any new lead that is generated via one of your Facebook lead ad campaigns will appear in the Lead Ad center as a Raw Lead.
Selecting a lead will allow you to update the following:
- Lead owner: you can assign leads to other Page admins
- Stage: set the lead status
- Schedule a reminder: set a reminder to follow up the lead
Interesting to note: you can send emails to your leads from your Facebook Page:
Another cool feature of the Facebook Lead Ads Center is that you can upload leads that you’ve generated outside of Facebook. This is handy if you don’t have an existing CRM.