Business
6 Tips to Maximize Lead Generation for Seasonal Businesses
Owning a seasonal business can be incredibly lucrative. Lawn care services, for example, are in high demand in the spring and summer. Conversely, snow …
Facebook Ads
Using Video Testimonials For Better Facebook Ad Results
With commerce moving more online and companies wanting to stay competitive, advertisers need to up their game when it comes to ad content. One …
Facebook Ads
Mailchimp Facebook Conversion API Tracking
Since the release of iOS 14 and its impact on how Facebook receives and processes conversion, Facebook has been recommending the use of its Conversion …
Instagram
Generating Home Loan Leads via Instagram Lead Ads
While browsing my Instagram feed recently, I came across a lead ad advertising a home loan from Macquarie Bank. Given that the lead ad format still …
Facebook Ads
Facebook Lead Ads for Car Dealerships: The Complete Guide (2026)
A car shopper who taps “What’s my trade worth?” and submits a form Facebook has already filled in has just told you three things: …
Facebook Ads
How Apple’s iOS 14 Affects Facebook Lead Ads
Update 2026: The “just exclude iOS users from retargeting” workaround below is now outdated. The modern fix is to run the Facebook Pixel …
Business
How to Use Facebook Ads to Get More Gym Members
Why use Facebook Ads? Facebook offers a wide range of objectives to fit your company’s specific needs for your ads. Setting advertising objects for …
Tools
How to Choose a CRM for Your Gym or PT Business
“Why don’t customers come back, even though they say they’re happy with our service?” It’s a question many personal trainer, fitness coaches, yoga …
Facebook Ads
Beware the Facebook Audience Network in Traffic Campaigns
Recently, while running a Facebook Ad campaign optimised for traffic, I noticed the campaign was generating clicks at a reasonably low Cost Per Click. …
Facebook Ads
The #2 Metric You Should be Tracking in Lead Ad Campaigns
The #2 metric you should be tracking as part of your Facebook Lead Ad campaigns is Cost Per Lead. From your Facebook Ads manager account it should be …
Tools
Advertsuite Review: Facebook Ads Inspiration Tool
Recently I purchased a copy of Advertsuite , a tool that indexes tens of thousands of Facebook Ads worldwide. Some might call it a “spy tool” I …
Facebook Lead Ads Case Studies
Sixth City Facebook Ads Case Study
*Following is a guest post from Sixth City online marketing agency CEO, John Sammon. * Advertising on Facebook can be a tremendous asset for a …