Why these 44 ads
Meta shows no performance data for commercial ads, but it shows two things that matter: how long an ad has been running and whether the advertiser is running multiple versions of it. Nobody keeps paying for a losing ad for 6, 12 or 48 months. Every ad below is active right now; runtimes are counted to 29 July 2026. Click any ad to see the live creative in the Meta Ad Library.
How to use this report: don't copy the ads, copy the decision behind them. Each entry has a "steal this" line: the one mechanism making that ad work. Swap in your offer, your suburb, your proof.
Roofing / 11 ads
The most competitive lead-gen niche on Meta. What survives: storm-event angles, insurance hand-holding, and anti-storm-chaser trust plays.
Central Arkansas Roofing Services909 days runningmultiple versionsGet Quote
"Leaky Roof?" (15-second video)
Steal this: a two-word problem callout and a short video. Running since Feb 2024, which makes it one of the longest-lived roofing ads in the Library.
View live ad →Cobex Construction Group777 days runningmultiple versionsGet Quote
"SACRAMENTO HOMEOWNERS: need a trustworthy roofer near you? Take proactive action before peak season."
Steal this: bold-type city callout as the first line, plus "before peak season" framing that works all year round.
View live ad →DryHome Roofing & Siding692 days runningContact Us
"Fully licensed, bonded and insured. Replacing roofs in Northern VA since 1988."
Steal this: the pure trust stack. No offer, no urgency, just 35+ years and credentials. Works when your market already knows it needs the service.
View live ad →Ready Roofer594 days runningmultiple versionsGet Quote
"Roof repair, new installation, or gutter cleaning. Book a free quote today and keep your home safe."
Steal this: the full service menu in one sentence, then a single CTA. Simplicity plus a Get Quote button, running since Dec 2024.
View live ad →Whitaker Roofing Company540 days runningmultiple versionsLearn More
"Even after storms pass, the threat to your home remains for weeks and even months. Even if it looks fine from the ground..."
Steal this: the delayed-damage fear angle. It converts storm events into an evergreen ad because "the last few months of storms" is always true somewhere.
View live ad →American Roofing & Waterproofing393 days runningLearn More
"Wind hit hard. Your roof took the blow. Monsoon season in Phoenix shows no mercy."
Steal this: short punchy sentences plus regional weather language ("monsoon season") that outsiders wouldn't use. Reads local instantly.
View live ad →Stones River Roofing317 days runningBook Now
"The only local contractor offering a lifetime labor warranty on every project."
Steal this: one differentiator stated as an "only" claim. If you have a real "only", lead with it every time.
View live ad →Orion Exteriors166 days runningmultiple versionsContact Us
"You can hope your roof is fine. Or... you can know for certain."
Steal this: the hope-versus-know reframe. It sells the inspection as certainty, not as a sales visit.
View live ad →Brookens Construction93 days runningLearn More
"One storm. Thousands of roofs. We'll document any damage and walk you through the insurance process."
Steal this: insurance hand-holding as the offer. For storm markets, "we deal with the insurer" beats "free quote".
View live ad →JML Roofing Solutions83 days runningGet Quote
"Built on relationships, trust, and strong local roots. 250+ 5-star reviews. Go local."
Steal this: the review count repeated visually in the creative itself. Numbers you can verify beat adjectives you can't.
View live ad →3MG Roofing & Solar72 days runningmultiple versionsBook Now
"You heard the hail. Now the knocks are coming at the door. Pause. Watch this. 3MG isn't a storm chaser; we're your neighbors."
Steal this: naming the thing your customer is already suspicious of (door-knocking storm chasers) and positioning against it.
View live ad →HVAC / 10 ads
The price-anchored tune-up owns this niche. The two oldest ads in this entire report are both simple dollar-figure offers.
Global International Heating and Cooling1,527 days runningBook Now
"$59 A/C Tuneup. Keep your A/C running all season long. We're your local HVAC experts."
Steal this: the oldest ad in this report, live since May 2022. A dollar figure, a season, a book button. That's the whole formula.
View live ad →Ferran Services & Contracting962 days runningContact Us
"Whether you need a tune-up or an estimate for a new system, you can count on Ferran."
Steal this: one ad that catches both ends of the funnel: cheap maintenance now, big replacement later. Running since Dec 2023.
View live ad →Lee's Air, Plumbing & Heating (Las Vegas)494 days runningBook Now
"$39 AC System Tune-Up, ensuring your system runs efficiently."
Steal this: undercutting the market's standard $59-$99 tune-up anchor. The price IS the creative.
View live ad →Capital City Heating & Cooling162 days runningContact Us
"We started this company with one simple goal: to take care of families the right way. We're not owned by..."
Steal this: the founder story as an anti-private-equity trust play. Local ownership is a real differentiator in consolidating trades.
View live ad →Bonsky Heating & Cooling135 days runningBook Now
"Last summer's heat wave caught a lot of people off guard. $69 Spring A/C Tune-Up + 0% financing."
Steal this: last year's pain as this year's urgency, plus financing to defuse the "what if they find something big" fear.
View live ad →Horne Heating and Air Conditioning113 days runningmultiple versionsBook Now
"Schedule an A/C tune-up today and receive a FREE plumbing inspection."
Steal this: the cross-trade bundle. If you run multiple trades, each service is a free-gift lever for the others.
View live ad →Integrity Services Heating and Cooling105 days runningBook Now
"$79 Tune-Up Special! Only $29 after $50 TVA rebate. Limited time."
Steal this: stacking a public rebate onto your price anchor. The utility's money makes your offer look impossible.
View live ad →Baumann & DeGroot Heating & Cooling105 days runningmultiple versions
"Are you really getting a fair deal on your AC quote? Get a second opinion. You could save THOUSANDS."
Steal this: the second-opinion offer. It targets people already in a buying cycle with a competitor. Zero-cost demand capture.
View live ad →Rescue One Air72 days runningBook Now
"For just $19.95 + 2 cans of food, get a Furnace & AC Tune-Up and help support the community."
Steal this: the charity mechanic. "Plus 2 cans of food" is more memorable than another $10 off, and it tells a story about who you are.
View live ad →Semper Fi Heating and Cooling42 days running
"Get an AC System Tune-Up and Inspection for just $17.75 for a limited time."
Steal this: the loss-leader extreme. Semper Fi runs $17.75, $49.95 and seasonal variants simultaneously across Phoenix and Vegas: they're price-testing in public and you can watch.
View live ad →Pest Control / 8 ads
Free inspections and single-pest specificity. Plus the one big-brand trick worth knowing about: influencer whitelisting.
Westside Pest Control736 days runningGet Quote
"Critters bothering you at home? We could have the answer. Call, email, or chat for a free quote."
Steal this: two years on a plain, friendly problem callout. Not every winner is clever; consistent beats clever.
View live ad →Talent Termite419 days runningContact Us
"Book online NOW in just 60 seconds. Fast, easy, hassle-free. Free full-service inspection."
Steal this: selling the booking experience, not just the service. "60 seconds" removes the friction objection before it forms.
View live ad →D & T Pest and Termite Control335 days runningmultiple versionsContact Us
"Our proven mouse control services eliminate current infestations and prevent new ones."
Steal this: one pest per ad. "Mouse control" outpulls "pest control" for the person hearing scratching in the walls tonight.
View live ad →Harbor Pest Control132 days runningmultiple versionsBook Now
"Termites are very common in our area. Get peace of mind. Book a FREE termite inspection."
Steal this: "common in our area" is the softest fear angle that still works, and it pairs with a free inspection perfectly.
View live ad →Groundworks56 days runningmultiple versionsGet Quote
"Unprotected crawl space? Nearly half the air you breathe at home originates from it."
Steal this: a single startling statistic as the hook. One number, one implication, one CTA.
View live ad →Havard69 days runningmultiple versions
"Mulch looks great, but it can draw termites in."
Steal this: the "thing you like is secretly a risk" education hook. Instantly re-frames a pretty garden as a reason to book.
View live ad →PestPro57 days runningmultiple versions
"Sick of dealing with bed bugs? You shouldn't have to put up with the bites, the sleepless nights..."
Steal this: enumerating the emotional cost, not the pest. The reader nods three times before reaching the CTA.
View live ad →HaleyBookholdt with Orkin33 days runningLearn More
"the part of cottage core nobody talks about #ad" (creator video, run from the creator's own page)
Steal this: influencer whitelisting. Orkin runs paid ads through local creators' accounts so the ad reads as native content. Agencies can replicate this at local scale with micro-creators.
View live ad →Plumbing & Water Heaters / 8 ads
Story hooks and symptom checklists up front; monthly-payment framing for the big-ticket replacements.
Best Chance Heating and Cooling471 days runningCall Now
"Whether it's too hot or too cold, we keep your comfort just right all year round."
Steal this: a fully evergreen promise with the service list in the creative. Fifteen months of runtime on pure consistency.
View live ad →PVD Plumbing & Repipe370 days runningCall Now
"Local family owned. We specialize in all types of plumbing and repipe work."
Steal this: putting the specialty ("repipe") in the business name and the ad. Owning one big-ticket job type beats listing twenty.
View live ad →The Drain Guys210 days runningGet Quote
"Plumbing problems? We make them disappear."
Steal this: six words. If your brand name already says what you do, the ad can afford to be this short.
View live ad →Bayshore Plumbers63 days runningBook Now
"Redwood City homeowners, we've all been there. Mid-shower, fully lathered up, and BAM, the hot water cuts out."
Steal this: the cinematic moment. One hyper-specific scene plus a geo callout in the same line.
View live ad →All Affordable Plumbing65 days runningCall Now
"Low water pressure? Rusty or dirty water? Can't even take a proper shower? If your home has old galvanized pipes..."
Steal this: the symptom checklist. Three yes/no questions qualify the reader before they ever click.
View live ad →Hawkins Service Company34 days runningmultiple versionsGet Offer
"If your water heater is getting older, now may be the smartest time to replace it. Installation from as low as..."
Steal this: "getting older" targets pre-failure replacement, a bigger and calmer market than emergency replacement.
View live ad →Aire Serv of South Hills Pittsburgh63 days running
"Stop replacing systems one by one. Upgrade everything at once and save. As low as $137/month."
Steal this: monthly-payment framing on a five-figure job. $137/month gets a click that $15,000 never will.
View live ad →Bill's Heating & A/C19 days runningmultiple versionsGet Quote
"Never run out of hot water again. Upgrade to a high-efficiency tankless system."
Steal this: selling the after-state ("endless showers, lower bills") instead of the product category.
View live ad →Lawn, Tree & Landscape / 8 ads
Retention-shaped offers and identity-based trust; the strongest contrarian hooks in the whole report live here.
Shamrock Pest and Lawn824 days runningLearn More
"FREE Home Bug Barrier with first year lawn program purchase."
Steal this: the cross-sell bundle that commits the customer to a year. The gift costs one visit; the contract pays for twelve.
View live ad →Arbor Pro Tree Service751 days runningContact Us
"Trust Arbor Pros for all your tree care needs."
Steal this: proof that a plain trust ad can run for two years in a high-ticket niche. Boring and consistent compounds.
View live ad →Urban Roots Landscaping492 days runningBook Now
"Free Core Aeration ($200 value) after 3rd month of lawn maintenance."
Steal this: the retention-shaped bonus. The free thing arrives at month three, exactly when churn would.
View live ad →Michiana Curb Appeal364 days runningGet Quote
"A local team owned and operated by firefighters."
Steal this: identity trust. Firefighter/veteran/nurse-owned tells a whole story in three words. If it's true for you, it belongs in line one.
View live ad →Advanced Tree Care90 days runningmultiple versionsGet Quote
"Want to know a dirty little secret about tree removal? 99 times out of 100 you're paying for the commission of a salesman."
Steal this: the insider-secret hook plus a concrete villain (sales commissions). Curiosity does the clicking.
View live ad →Mole Miners of Louisville189 days runningmultiple versionsGet Quote
"Moles destroying your lawn? Trapping that eliminates the toughest mole problems. FREE estimate."
Steal this: the hyper-niche play. A whole business (and ad) about one problem. Nobody with moles scrolls past it.
View live ad →Zerr Lawn Care & Landscape170 days runningGet Quote
"Need a tree removed before spring storms hit? We're booking projects now for March through May."
Steal this: scarcity from a real schedule. "Booking now for March-May" is urgency that doesn't smell fake.
View live ad →Lawn Ace43 days runningmultiple versions
"Sometimes the hardest part of lawn care is admitting the 1-800 number isn't working out. Local grass needs local know-how."
Steal this: positioning against the national chains (TruGreen et al) without naming them. Local-vs-corporate is a permanent angle.
View live ad →Windows & Doors / 6 ads
Big-ticket, considered purchase: energy-bill math, factory-direct value stories, and the industry's oldest curiosity hook.
Taylors Window and Screen317 days runningCall Now
"Custom vinyl replacement and new-construction windows built to last."
Steal this: ten months of runtime on a straightforward quality claim, proof the trust stack works even at high ticket sizes.
View live ad →Window Comfort258 days runningApply Now
"Replacing my windows was expensive. So I used the new Georgia window replacement relief service..." (testimonial style)
Steal this (carefully): advertorial "program" framing with an Apply Now CTA converts hard, but it flirts with Meta's deceptive-claims line. Note the mechanic; keep your version honest.
View live ad →Champion Windows & Home Exteriors29 days runningmultiple versionsGet Quote
"If you can feel the heat radiating from your windows, you're literally burning cash."
Steal this: converting a physical sensation the reader can verify right now into a money problem. Instant self-qualification.
View live ad →Ecoline Windows39 days runningmultiple versionsGet Quote
"Save thousands by buying new windows directly from the manufacturer. Why pay more?"
Steal this: the factory-direct value story: explain WHY you're cheaper, and the low price builds trust instead of suspicion.
View live ad →Quality Home Improvement61 days running
"Can we use your house to demo these brand new easy-install windows?" (51-second video)
Steal this: the demo-house hook, one of the oldest direct-response angles alive, still running in 2026 because reciprocity plus curiosity still works.
View live ad →Bristol Windows94 days runningmultiple versionsLearn More
"Greater Nebraska residents! Prepare your home for all four seasons with energy-saving vinyl windows."
Steal this: region callout plus season framing, the two cheapest relevance signals, stacked in one line.
View live ad →Solar & Energy (Australia) / 6 ads
For our Australian readers: the rebate calendar is the urgency engine, and anti-hype positioning cuts through a burned-out market.
ProSpark Electrical QLD827 days runningLearn More
"Ready to start slashing your power bill? 6.6kW, 11.3kW & 13.3kW Premium Panel and Inverter Packages."
Steal this: named package tiers make an intangible quote feel like a product you can pick off a shelf. Two-plus years of runtime.
View live ad →Qvolt Solar773 days runningmultiple versionsGet Quote
"QUEENSLAND HOMEOWNERS: if you're CONFUSED wading through endless options of panel brands, inverters..."
Steal this: confusion empathy. When a market is drowning in options, "we'll simplify it" is the offer. Two years running.
View live ad →Amber Electric241 days runningmultiple versionsGet Quote
"Bills into credit? You can with Amber. Get the most from your solar + battery."
Steal this: the outcome nobody else promises ("bills into credit") stated in four words, with the disclaimer doing the compliance work.
View live ad →RenewCo Solar206 days runningmultiple versionsLearn More
"Tired of solar companies selling you hot air? Slick talk, aggressive sales tactics, and a 'deal of the century'..."
Steal this: in a market with trust scar tissue, agreeing with the skepticism is the fastest way in.
View live ad →Hobbs Group339 days runningContact Us
"Free hot water upgrade quote. Servicing the Blue Mountains & Penrith surrounding suburbs."
Steal this: naming suburbs, not cities. The smaller the geography you claim, the more the local reader believes you'll actually show up.
View live ad →Solar Power Nation24 days runningGet Quote
"NSW homeowners: time is running out to secure a 30kWh battery from just $5,299. Rebates are dropping."
Steal this: government rebate calendars are Australia's built-in urgency machine. Tie the deadline to policy, not to your own "sale".
View live ad →Method & honesty notes
Curated 29 July 2026 from the public Meta Ad Library across roofing, HVAC, pest control, plumbing, lawn & tree, windows, and Australian solar. Meta publishes no CTR or cost data for commercial ads, so we use the two strongest public signals: runtime (advertisers don't fund losers for months) and multiple versions (advertisers scale what works). These are proxies, not guarantees; a big budget can keep a mediocre ad alive. Runtimes counted to 29 July 2026. Links open the live ad in the Ad Library; Meta removes commercial ads from the Library once they stop running, so some links will expire.
Want this for your niche?
This is the first report in a series we're testing. If you'd like the same breakdown for your vertical (real estate, dental, med spa, legal, automotive, gyms, or anything else you run lead ads for), reply to the email this came in and tell us the niche. If enough people ask, we'll build it.
Request a vertical