If you’re running TikTok lead gen ads, you’ve probably noticed the silence: someone submits your Instant Form and TikTok tells you nothing. No email, no alert. The lead just sits in Ads Manager until you go looking.
Here’s how to send TikTok leads to email automatically, so every new lead lands in your inbox within a couple of minutes, with all the form data included.
Short answer: TikTok doesn’t send lead email notifications natively. To get TikTok leads to email in real time, connect your TikTok Ad Account to LeadSync, add your email address as a connection, and pair it with your Instant Form. Setup takes about five minutes, no code required.
Why does this matter? Leads contacted within 5 minutes are 21x more likely to convert. A lead you discover tomorrow morning in Ads Manager is a lead your competitor called yesterday.
New to TikTok lead generation? See our guide on 10 ways to generate leads on TikTok, or the complete TikTok ads guide for a broader overview of the platform.
Access TikTok leads faster. Start a free 7-day LeadSync trial.
Setting up TikTok Lead Ad Email Alerts
Add Your TikTok Ad Account to LeadSync
Login to your LeadSync account and go to the TikTok Ads Accounts section and click the Add Account button.
Confirm Permissions. You should see a screen similar to the following. Click the confirm button so LeadSync can send you TikTok lead notifications via email.
Add an Email Connection
Go to the Connections section and click the Add Connection button.
Select Email from the Connection dropdown. Enter the email address you want to send leads to and name your connection (for internal purposes only).
Any inbox works, including Gmail, Outlook, and custom domain addresses. To send TikTok leads to multiple email addresses, separate them with commas. You can then choose to send every lead to all recipients, or round-robin so each new lead rotates to the next person on your team.
Pair Your TikTok Lead form with the Email Connection
Go to the Lead Forms section and click the Add TikTok Lead Form button.
Select your TikTok form and pair it with the email connection you just setup. Click the Update notification button to finish.
Where to find the form ID
If you need to check the form ID you’re using in your ads, you’ll find it in the Tools > Instant Page section in TikTok Ads Manager.
How to Test Your TikTok Lead Form
To send a test lead: go to the Tools > Instant Page > Instant Form section in TikTok Ads Manager and click on the Preview link next to the form you want to test.
Click the Submit Button
Fill in the form and submit
You should see the confirmation (thank you) screen.
Your test lead should arrive in your inbox within a couple of minutes. If it doesn’t, double-check that you paired the correct form ID and that your email address is entered correctly, then check your spam folder.
Beyond Email: Other Places to Send TikTok Leads
Email is the natural first destination, but you can route the same TikTok leads to several places at once with LeadSync:
- Send TikTok leads to Google Sheets for a running record you can filter and share
- Send TikTok leads to HubSpot or Salesforce so your sales pipeline updates itself
- Set up TikTok lead autoresponders to acknowledge each lead instantly while you prepare to follow up
Frequently Asked Questions
What will my TikTok Lead Email notification include? Your TikTok lead email notification will include all the form data as well as additional advertising data. Here’s an email example:
How long will email leads take to arrive? Email notifications should arrive within a matter of minutes. If you’re not receiving notifications, please contact support.
Does TikTok notify you of new leads without a third-party tool? Not by email. TikTok’s Leads Center can show leads inside the platform, and you can download CSVs from Ads Manager, but there’s no built-in way to have each lead emailed to you as it arrives.
Access TikTok leads faster. Start a free 7-day LeadSync trial.
