How to Access Your Client’s LinkedIn Ads Account via Business Manager

If you’re a digital agency heading down the path of offering LinkedIn Ads campaign management to other businesses, here’s how to set up access their Page and ads account.

Set Up a LinkedIn Business Manager Account

If you don’t already have a business manager account, go to LinkedIn’s Business Manager account page, and set up an account.

You’ll need to add yourself to the new Business Manager entity you just created.

Add LinkedIn Pages to Your Business Manager Account

Adding Your Own Business Page

Start by adding your own LinkedIn Business page if you have one, that way you’ll become a little more familiar with the process so you can help your client accept a Page access request when you send it through.

You’ll need to be a page admin to be able to add a page to your business manager account.

Add a Client’s Business Page

To request access to a client’s LinkedIn Business page, go to the Pages section, click Add Page, then Request Access.

The popup will ask you for the access level you need. If you’re creating ads (sponsored content) including LinkedIn Lead Generation Ads, then be sure to select both these access options.

Adding LinkedIn Ads Accounts to Business Manager

Now that you’ve added your own page and a client’s page, let’s add LinkedIn ad accounts.

Add your LinkedIn Ad account to Business Manager

If you already have an ad account for your own business, start by Claiming Onership in Linkedin Business Manager.

You’ll need to grab your ad account ID first.

To find your LinkedIn ad account ID go to the standard LinkedIn Ads manager and mouse over your business icon, or just copy the ID from the URL.

Go to the the Ad accounts > Add accounts, then Claim ownership (ID).

You’ll be prompted to add your LinkedIn ad account ID. Paste in your ID and continue. If you’re an ad account admin, the account should be added immediately.

Requesting Access to Clients’ Ad Account

To request access to clients’ LinkedIn Ad accounts, you’ll need to create a simple CSV file that includes:

• Ad account ID (required)
• Ad account name (optional)
• Ad account role (required)

Once you click the Request access (CSV) from the Ad accounts section, LinkedIn provides a CSV template where you can fill in multiple client ad account details. The CSV should look something like this.

Note: Do not remove the first row before saving and uploading to LinkedIn otherwise you’ll see an error.

Your client should receive an email from LinkedIn with the Ad Account access request. If they’re using Gmail, these emails will show up in the Social tab so be sure to follow up with them.

Next Steps

Check out our post on generating leads for B2B businesses via LinkedIn for tips on creating ads that convert.