Categories: Google

How to create a Google Lead Ad Campaign

Back in late 2019, Google Ads started testing the lead form extension. Similar to Facebook Lead Ads, the Google Lead Ads extension gives advertisers the ability to display a lead form when someone clicks on an ad. These types or ad experiences are particularly good for generating leads from people using mobile devices.

How to create a Google lead form extension

From the Campaign section, click the + button and select New Campaign.

Select “Leads” as the campaign objective.

Click Add Goal to add a Google form submission as a Goal, then click Continue

Select the campaign type (the simplest is to start with a search campaign). Then click Continue.

Set your daily budget and click Next.

Select the locations you’d like to target.

Setup your Assets. These include your logo, videos images and a final URL.

Once you’ve added Assets, now it’s time to create your Lead Form extension.

Enter in your Form details. Here you can choose what details you’d like to collect from people who respond to your ad.

To get Google leads into your CRM or have them delivered via email, connect a service such as Zapier.

Zapier’s Google lead form ads integration will allow you to send leads to various CRM’s as well as via email.

That’s it! Now be sure to monitor your ad campaign to see how much leads cost, then optimise your campaign accordingly.

Next Step: Setup Google Lead Ad Email Notifications

Luke Moulton

Luke is the founder of LeadSync and, as a Digital Marketer, has been helping businesses run lead generation campaigns since 2016.

Share
Published by
Luke Moulton

Recent Posts

How to Download Facebook Leads

Quick Summary Learn about the 5 ways you can download Facebook leads including: Download leads…

6 days ago

How to Follow up Facebook Leads with an Email Autoresponder

Generating leads through Facebook lead ads is a powerful way to grow your business, but…

6 days ago

How to Customize LeadSync Meta Lead Email Notifications

Customising your LeadSync Facebook Lead Ad Notification Emails allows you to receive only the details…

6 days ago

How to Send Facebook Leads to Email for instant Notifications

If you're running Facebook lead ads you know that responding to leads faster helps increase…

6 days ago

How Does Leadfeeder Work: An Insight into Effective Lead Generation

Leadfeeder identifies companies visiting your website by tracking their IP addresses and matching them with…

2 weeks ago

Essential SaaS Lead Generation Strategies in 2025

Generating SaaS sales leads is crucial for any subscription-based software business (including LeadSync!). The process…

2 weeks ago