Facebook Lead Ads are a powerful tool for staffing agencies to streamline their recruitment process and improve efficiency. By utilizing Facebook Lead Ads, agencies can capture potential candidates’ information directly from Facebook and integrate it seamlessly into their CRM systems. This approach saves time and enhances the overall effectiveness of the staffing agency’s marketing efforts. With Facebook Lead Ads, you can reach a vast audience, ensuring that your recruitment efforts are both broad and targeted, capturing the attention of qualified candidates in today’s competitive job market.
The recruitment process can be extremely tedious and expensive. Employers are tired of paying thousands of dollars to outsource recruiters or the alternative of using oversaturated traditional job boards to find qualified candidates. Does your company want to reach the most qualified candidates and save money while doing it? Then you should use Facebook Lead Ads to broaden the number of top-notch applicants while paying a fraction of the cost in comparison to a recruiter’s finders fee.
There are several advantages of using Facebook Lead Ads over Job Boards, Recruiters or even LinkedIn. Facebook advertising allows you to reach a drastically larger audience and is competitively cost-efficient. Due to the on-going pandemic, most organizations are working remotely, removing the need to exclusively search for local candidates. Facebook provides employers access to a global workforce.
Do you want to gain accessibility to the most talented candidates? Facebook is the largest social network worldwide with more than 2.7 billion active users. Job boards have a distinctively smaller talent-pool and can be extremely limiting. Even professional networking platforms, such as LinkedIn, have considerably less active users than Facebook. Although LinkedIn has over 260 million active users, most active users on LinkedIn are out of work and/or actively searching for a new job. Recruiting exclusively through LinkedIn is restrictive because it excludes qualified candidates that are not actively seeking employment but could be a perfect fit for the role. Additionally, job boards primarily attract active job seekers, which further limits the pool of potential candidates.
Facebook Lead Ads offer several benefits for staffing agencies, making them an invaluable asset in the recruitment process:
Reduced Friction: Facebook Lead Ads eliminate the need for users to leave the Facebook platform to fill out a form, making it easier for them to submit their contact information.
Auto-Filled User Information: These ads can auto-fill user information, streamlining the submission process and increasing the likelihood of form completion.
Mobile-Friendly: Designed with mobile users in mind, Facebook Lead Ads ensure a seamless experience on any device, capturing the attention of job seekers on the go.
Fast Data Collection with Less Effort: By integrating Facebook Lead Ads with a CRM tool, businesses can efficiently manage their leads and follow up with potential candidates, reducing manual effort.
More Targeted: Facebook Lead Ads can be precisely targeted to specific audiences based on interests, demographics, and geography, ensuring that your ads reach the most relevant and qualified candidates.
A majority of recruiters say their cost-per-hire for all open positions is on average $3,000 or less, is your company tired of paying thousands of dollars solely on recruitment? Is your hiring budget limited? Using a job recruiter will typically cost your company 20% of your new employee’s first year salary. Even if your hiring budget isn’t limited, outsourcing recruiters can be very costly. Advertising your company’s job opening through Facebook will save you a significant amount of money. A successful Facebook Lead Ad for recruiting will cost your company on average, approximately $200.
Is your company hiring for more than one position? To generate the best leads, it is recommended that you create individual ads for each position. To efficiently set up these ads, you should create lead ads on Facebook, which minimizes user friction and leverages features like Instant Forms for higher conversion rates.
The three most important aspects of creating a successful ad:
Choose the right campaign objective
For recruiting – to optimize Cost Per Lead or Cost per click: choose “Collect Leads For Your Business” or “Send People to Your Website”
Create or find an appealing visual image
Choose something that best represents your company (i.e. a picture highlighting your company culture)
Writing a compelling copy that produces clicks
Write about the benefits of the position and the role’s expectations
Check out our Facebook Lead ads Guide that will show you how to create your first lead ad campaign.
Lead generation ads are the most effective driver of leads because it allows users to upload information quickly and hassle free. After Facebook users click the Call to Action Button, they can choose to submit an auto-populated form with their Facebook provided personal information. This allows users to send your company their information without having to leave the Facebook platform. Another advantage of using Lead Generation Ads is that you do not need to have a website or formal landing page for hiring.
Facebook gives you the option to create targeted ad campaigns by choosing specific user demographics such as Age, Location, Education Level, Industry, Job Titles, Languages, Interests, and even employees of your competitors. Additionally, you can select the option to create exclusions to remove targeting to unqualified users.
To integrate Facebook Lead Ads with your recruitment strategy, follow these steps:
Create a Facebook Lead Ad Campaign: Start by selecting the “Lead generation” campaign objective in Ads Manager. This will optimize your campaign for collecting leads.
Enable Campaign Budget Optimization: Distribute your budget across ad sets to maximize results and ensure efficient spending.
Create an Audience: Define your target audience based on demographics, interests, and job titles. Determine your budget and select the appropriate placements for your ads.
Customize the Ad Copy: Develop compelling ad copy and choose the creative format that best represents your company, whether it’s a single image, carousel, or video.
Choose a Call to Action: Prompt your audience with a clear and engaging call to action that encourages them to submit their information.
Create an Instant Form: Design an Instant Form to collect user information without requiring them to leave the Facebook platform, making the lead generation process smooth and efficient.
If you want to reach users who have previously visited your site and have familiarity with your brand, then you can use retargeting to try to recruit them with your ads on your Facebook page. You also have the option to retarget users that have interacted with your ad but have not directly applied for the position. Retargeting ads can substantially boost the amount of applications you receive because it reminds applicants to apply for the position.
Is this your first Facebook Lead Ad Campaign?
How to Create Your First Facebook Lead Ad Campaign for more details.
After posting the Facebook Lead Ad on your Facebook business page, you will start to get clicks and submissions. You access submitted candidates information several different ways, based on whether you use Lead Generation or Link Ads.
If you are using a Lead Generation Ad, then you have two options:
Sync your business’s CRM system to Facebook to upload leads from job listings
Manually export generated leads directly from Facebook as a CSV
If you do not wish to sync your CRM system or manually exporting leads is too tedious, then you have the option to use Link Ads to drive users directly to your website.
If you’re a recruited, you’re probably highly versed at using LinkedIn to find candidates, however, there are other tools that can make the process easier. For example, ContactOut can help you quickly and easily build candidate lists using LinkedIn URLs, email addresses, or company domain names to build full contact profiles containing 20+ fields.
Set up Lead Ad Email Notifications to receive alerts instantly when forms are submitted, so you are able to connect with the user as soon as possible.
Do you want to learn How to Set Up Lead Ad Email Notifications?
When using Facebook Lead Ads, it’s crucial to avoid these common mistakes to ensure the success of your recruitment efforts:
Lowering the Barrier to Conversion Too Much: While making it easy for users to submit their information is important, lowering the barrier too much can result in lower-quality leads.
Not Using Marketing Automation and CRM Tools: Failing to qualify and nurture leads through marketing automation and CRM tools can lead to missed opportunities and inefficient follow-up.
Not Targeting Specific Audiences: Broad targeting can dilute the effectiveness of your ads. Ensure your ads are targeted to specific audiences based on interests, demographics, and geography.
Lack of a Clear Call-to-Action: A compelling call-to-action is essential to guide users towards submitting their information. Make sure your call-to-action is clear and engaging.
Not Integrating with Your CRM System: Integrating Facebook Lead Ads with your CRM system is crucial for efficient lead management and follow-up. Without this integration, you may struggle to keep track of and nurture your leads effectively.
To measure the success of your Facebook Lead Ads, track the following key metrics:
Cost per Lead: Monitor the cost of generating each lead to ensure your campaign is cost-effective.
Conversion Rate: Track the percentage of users who complete the desired action, such as submitting their information.
Lead Quality: Assess the quality of the leads generated to ensure they meet your recruitment criteria.
Return on Investment (ROI): Compare the revenue generated by the leads to the cost of the ad campaign to evaluate its overall effectiveness.
Time-to-Hire: Measure the time it takes to hire a candidate from the lead generation process to identify any bottlenecks and improve efficiency.
By tracking these metrics, you can optimize your Facebook Lead Ads campaign to improve its effectiveness and achieve your recruitment goals.
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