Reddit lead generation ads should be available in most accounts soon so in this article we’re taking a look at the new lead ad format for Reddit. Is it worth trying and how you can you create a lead ad campaign once it becomes available.
Reddit’s audience is on a healthy growth trajectory which makes it an attractive option for advertisers. If you’re considering using trying out the Reddit ad network as part or your lead generation strategy, below are the most recent user stats:.
| Metric | 2023 | Early 2024 | Jan 2025 |
|---|---|---|---|
| Monthly unique visitors | 850 M | 864 M | ≈ 1.1 B |
| Weekly active users | 267 M | 306 M | 365 M (Q3 ’24) |
| Daily active users (worldwide) | 73 M (Q4 ’23) | 83 M (Q2 ’24) | 97 M (Q3 ’24) |
That’s all well and good but is YOUR audience using Reddit?
The age ranges using Reddit are as follows.
| Age band (US) | % of population on Reddit |
|---|---|
| 18-29 yrs | 44 % |
| 30-49 yrs | 31 % |
| 50-64 yrs | 11 % |
| 65 + yrs | 3 % |
Where are logged-in Reddit users from?
| Rank | Country | Users (M) | Share of global |
|---|---|---|---|
| 1 | United States | 128.6 | 35–40 % |
| 2 | United Kingdom | 18.5 | 6 % |
| 3 | Canada | 15.6 | 5 % |
| 4 | Germany | 10.5 | 3 % |
| 5 | India | 9.2 | 3 % |
| 6 | Australia | 8.3 | 2-3 % |
| 7 | Brazil | 5.2 | 1 % |
| 8 | Philippines | 4.3 | <1 % |
| 9 | Netherlands | 3.9 | <1 % |
| 10 | France | 3.8 | <1 % |
If your audience falls into the geographic locations and demographic profiles listed above, then Reddit lead ads are definitely worth testing. Reddit has excellent targeting options, similar to Meta ads targeting, so you can be sure to single our your core audience.
Reddit’s lead generation ads simplify collecting user contact information directly on the platform. Users can submit their names, emails, and job titles through an on-site form, ensuring a seamless and user-friendly experience. This innovative approach offers advertisers a more effective way to engage with users already interested in their products.
What makes these ads particularly compelling is their non-intrusive nature and the ability to capture essential information without redirecting users away from Reddit. These ad format ads are available to advertisers globally, making them a versatile tool for businesses looking to expand their reach and improve lead quality.
One of the standout features of Reddit lead gen ads is their design, which ensures a non-intrusive user experience. Users can continue to engage with content while seamlessly providing their information, leading to higher lead submission rates. The ads utilize community and interest targeting, allowing advertisers to reach niche audiences effectively, enhancing the potential for conversions.
Moreover, the platform’s unique audience offers a diverse range of high-quality leads. Reddit users are often in an information-seeking mindset, making them more receptive to relevant ads. This is further supported by the auto-populating email fields, which streamline the process and improve the lead submission experience. Not to mention, the lower cost per lead is a significant advantage, making these ads a cost-effective choice for businesses.
Privacy is another crucial aspect. Reddit prioritizes user privacy, ensuring that the lead generation ads comply with stringent data protection standards. Additionally, these ads are optimized for mobile, making it easier for users to fill out forms on the go, thus enhancing the overall user experience.
Setting up a Reddit lead generation campaign is an exciting journey that can yield significant benefits for your business. It involves a few crucial steps, from creating your campaign and ad group to designing your lead gen ad and finally reviewing and publishing it.
Each step is crucial for optimizing your campaign’s success.
Begin by navigating to the ‘Create a Campaign’ section on Reddit and switching to the Advanced Create option. This choice gives you more control over your campaign settings, enabling you to fine-tune your targeting and budget to match your marketing goals.
After selecting the Advanced Create option, set up your campaign and ad group. Define your campaign objectives, choose your target audience, and set your budget and schedule. These initial steps lay the foundation for a successful lead generation campaign.
Design your lead generation ad by naming it (visible only in your dashboard). Choose the post type and set up creative elements like headlines, visuals, and the call-to-action. High-quality visuals capture user attention and enhance your brand’s professionalism. You can also choose where to publish the ad and decide whether to enable comments, which can help you engage directly with users.
Creating the lead form is another crucial step. Mark at least one field as required and agree to Reddit’s lead generation policy and terms. This compliance assures users understand what they’re signing up for.
Before going live, preview and review your ad setup to ensure all elements function correctly and align with your campaign goals. Use a test URL to see how the ad appears to users and make necessary adjustments.
Once satisfied with the setup, publish your ad for review to start generating leads. Integrating can further enhance lead management by automating tasks and connecting to various applications.
Enhancing campaign performance with Reddit lead generation ads involves several strategies. Offering incentives like discounts or newsletters can encourage users to submit their information. Reddit is valuable for B2B decision-makers, with 75% considering it a key source of insights for new business products, making it ideal for targeting professionals seeking new solutions.
During the beta phase, advertisers reported significant improvements in lead quality and campaign performance, with some experiencing a 30% reduction in cost per lead and a 25% increase in lead submission rates. Optimizing your ads to resonate with Reddit’s unique audience can yield similar results.
Reddit is the leading platform for discovering AI tools and services, making it excellent for promoting tech-related products. With 93% of users finding the platform helpful for technology product decisions, your ads are likely to reach a receptive audience.
Reddit lead generation ads are versatile and effective across various industries. For instance, the tech industry benefits from Reddit’s engaged user base, with 93% finding the platform helpful for tech product decisions, making it ideal for consumer tech brands to engage with potential customers.
Similarly, the online education sector can leverage Reddit’s unique audience. With 28% of users having researched online education programs in the past six months, educational institutions have a significant opportunity to learn and generate leads.
Influential perspectives on Reddit can shape new business products and solutions, emphasizing its impact on product discovery and highlighting the most influential perspectives in the process.
While using Reddit lead generation ads, users might encounter issues like being mistakenly blocked by the platform, which can impede campaigns. If blocked by mistake, file a support ticket for further investigation and assistance.
Filing a ticket ensures you receive the necessary support and clarification to resolve issues. If you mistake file a ticket, proactively addressing problems helps maintain smooth and efficient campaigns.
Beta testing of Reddit lead generation ads has shown promising results. Early testers, such as LaunchDarkly, experienced a 30% decrease in cost per lead and a 25% increase in submission rates. These improvements highlight the new ad format’s effectiveness.
Now in public beta, these ads are available to all advertisers worldwide, offering a powerful tool for businesses to enhance their marketing efforts. To get started, you need to use your developer token.
Reddit lead generation ads offer a unique and effective way to collect high-quality leads directly on the platform. By understanding how these ads work and leveraging their advantages, you can significantly improve your marketing campaigns. From setting up your campaign to integrating and troubleshooting common issues, this guide has covered all the essential steps to get you started.
As you embark on this journey, remember to continuously monitor and optimize your campaigns for the best results. With the right approach, Reddit lead generation ads can become a powerful tool in your marketing arsenal, helping you connect with engaged users and drive meaningful business outcomes.
Reddit lead generation ads let brands capture user contact information right on the site through an easy-to-use form after users engage with the ad. It’s a straightforward way to connect with potential customers!
Reddit lead generation ads can capture key information such as names, emails, and job titles right on the platform. It’s a straightforward way to connect with potential leads!
To boost your Reddit campaign performance, focus on offering incentives to engage users, target niche audiences, and optimize your ad content. This approach can lead to substantial improvements in cost per lead and submission rates.
If you find yourself mistakenly blocked on Reddit ads, just file a support ticket for help—they’ll look into it for you!
Not yet! But if we see enough demand, well look at integrating Reddit into LeadSync.
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