Categories: Facebook AdsFAQs

Do I Need to Implement the Facebook Pixel if I’m Using Meta Lead Ads?

If you’re running Meta (formerly Facebook) Lead Ads and wondering whether you still need to set up the Facebook Pixel on your website, you’re not alone. This is a common questions we hear from LeadSync users.

What is the Facebook Pixel, Anyway?

The Facebook Pixel is a snippet of code you add to your website to track visitor actions—like page views, purchases, or form submissions. It helps you:

  • Measure conversions from your Meta ads
  • Retarget website visitors
  • Build lookalike audiences
  • Optimize ad delivery based on user behavior

It’s a powerful tool for eCommerce, service-based businesses, and anyone running campaigns that drive traffic to a landing page or website.

But What About Meta Lead Ads?

Meta Lead Ads work differently.

Instead of directing people to your website, lead ads keep everything on Facebook or Instagram. The user taps your ad, sees a pre-filled form, hits submit, and you get the lead—without them ever leaving the platform.

That’s why they’re so effective: no load times, no distractions, just a smooth, mobile-first experience.

So the big question is:

Do You Still Need the Facebook Pixel?

Short answer: No, you don’t need the Facebook Pixel to run Meta Lead Ads.

Your ads will still collect leads, and you can still access them through Meta’s Leads Center, or (ideally!) send them instantly to your CRM or email inbox using LeadSync.me.

However…

Here’s Why You Might Still Want to still use the Facebook Tracking Pixel

Even though Meta Lead Ads don’t require a landing page, there are a few reasons you might still want the Pixel installed on your website:

1. Retargeting Website Visitors

If someone clicks your lead ad, then checks out your website later, the Pixel lets you retarget them with a different offer or follow-up campaign.

2. Creating Lookalike Audiences

The Pixel tracks valuable user behavior, which you can use to build smarter Lookalike Audiences. For example, you could create a Lookalike based on people who visited your pricing page or started a checkout.

3. Full-Funnel Tracking

If you’re running both Lead Ads and website traffic campaigns, the Pixel gives you a clearer view of your full customer journey.

4. Conversion Tracking for Non-Lead Ads

If you run other ad types—like link clicks, video views, or conversions—the Pixel is still essential to track those outcomes and optimize your spend.

What If You’re Only Running Lead Ads?

If you’re just running Lead Ads and don’t have a website (or don’t care about retargeting or lookalikes right now), you can absolutely skip the Pixel. Meta will still capture the lead data, and with LeadSync, you’ll receive those leads instantly via:

  • Email notifications
  • Google Sheets
  • CRM integrations
  • SMS or Slack alerts

Simple. Fast. No code required.

Bonus Tip: Use LeadSync to Supercharge Your Lead Ads

If you’re serious about lead generation, don’t leave those new leads sitting inside Meta. With LeadSync, you can:

  • Get instant lead alerts via email and SMS
  • Send leads directly to your CRM or email marketing platform
  • Qualify and follow up with leads faster (and convert more of them)

It only takes a couple of minutes to set up.

Final Thoughts

If you’re focused purely on Meta Lead Ads, the Pixel is optional. But if you want to unlock the full power of Facebook advertising—think remarketing, deeper tracking, and smarter audience building—then installing the Pixel is still a smart move.

Next Steps

If you haven’t implemented the Facebook tracking pixel, check out Meta’s how-to guide.

Luke Moulton

Luke is the founder of LeadSync and, as a Digital Marketer, has been helping businesses run lead generation campaigns since 2016.

Share
Published by
Luke Moulton

Recent Posts

How to Download Facebook Leads

Quick Summary Learn about the 5 ways you can download Facebook leads including: Download leads…

2 days ago

How to Follow up Facebook Leads with an Email Autoresponder

Generating leads through Facebook lead ads is a powerful way to grow your business, but…

2 days ago

How to Customize LeadSync Meta Lead Email Notifications

Customising your LeadSync Facebook Lead Ad Notification Emails allows you to receive only the details…

2 days ago

How to Send Facebook Leads to Email for instant Notifications

If you're running Facebook lead ads you know that responding to leads faster helps increase…

2 days ago

How Does Leadfeeder Work: An Insight into Effective Lead Generation

Leadfeeder identifies companies visiting your website by tracking their IP addresses and matching them with…

1 week ago

Essential SaaS Lead Generation Strategies in 2025

Generating SaaS sales leads is crucial for any subscription-based software business (including LeadSync!). The process…

2 weeks ago