Since the release of iOS 14 and its impact on how Facebook receives and processes conversion, Facebook has been recommending the use of its Conversion API for tracking conversions as opposed to relying on the Facebook Pixel.
This article will show you how to send a Facebook Conversion API event (such as Lead or Purchase) when someone is added to your Mailchimp List. This should lead to more accurate conversion tracking.
Before we get started, you’re going to need a Zapier account, and you copy the Zap I created here.
Once you’ve copied the Zap, you’ll need to update the Mailchimp trigger with your own Mailchimp details.
Finally, test your setup. You should be able to see the following test event in the Facebook Test Event area.
Also be sure to check your event history after a couple of days.
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