Looking to create irresistible Facebook and Instagram lead ads but feeling a bit overwhelmed by all the technical jargon? Worry not! We’ve got you covered with this simple, straightforward guide. Let’s dive right in!
First things first, what exactly is a lead ad? It’s a two-part package consisting of an ad unit (either an image or video) and an instant form. When users click on your ad, they’ll see your form. Simple as that!
Check out our guide to creating a Facebook lead ad campaign.
Pro Tip: Stick to these guidelines to ensure your image looks crisp and your text doesn’t get cut off on smaller screens.
Pro Tip: Shorter videos are more likely to be watched in full, so keep it snappy!
Pro Tip: Just like with Facebook, shorter videos are more engaging, so aim to keep your content concise.
And there you have it! A simple guide to help you navigate the world of Facebook and Instagram lead ads. For a more comprehensive list of design specifications, check out Meta’s Design Specs help doc.
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