Category: Facebook Ads

Check out our articles on how to run and optimise your Facebook ad campaigns for the best return on ad spend.

Tracking Facebook Ads Traffic in Google Analytics 4: Best Practices

This guide covers setup and analysis, including tracking Facebook ads in Google Analytics 4, so you can effectively monitor ad performance and gain valuable insights. Additionally, we will discuss tracking Facebook ads in Google Analytics 4 to ensure you maximize your advertising efforts. By implementing tracking Facebook ads in Google Analytics 4, you’ll be better… Continue reading Tracking Facebook Ads Traffic in Google Analytics 4: Best Practices

How to Target Rich Audiences via Facebook & Instagram Ads

Introduction Recently I was chatting with a client about her Facebook lead ad campaigns. She was trying to target high net-worth individuals via Meta Lead Ads, to generate new clients for her real estate business. High net-worth individuals is really just a fancy way of saying “rich people”; the folks with the means to purchase… Continue reading How to Target Rich Audiences via Facebook & Instagram Ads

Using Facebook Ads Geotargeting to Generate Higher Quality Leads

Are you struggling to generate high-quality leads through your Facebook ad campaigns? Using Facebook ads geotargeting for generating higher quality leads is a powerful strategy. By targeting specific geographic areas, you can ensure your ads reach the right audience, leading to better engagement and higher conversions. In this article, we’ll explore how you can leverage… Continue reading Using Facebook Ads Geotargeting to Generate Higher Quality Leads

Using the Meta Leads Center as a CRM for Facebook Leads

Managing leads effectively is crucial for any business aiming to turn prospects into loyal customers. If you’re using Facebook Lead Ads to capture potential clients, you’re already ahead of the game. But how can you use the leads centre as a free CRM for your Facebook leads? This guide will show you how to access… Continue reading Using the Meta Leads Center as a CRM for Facebook Leads

What Are 3-Second Video Views on Facebook: Understanding Key Metrics

What are 3-second video views on Facebook? Simply put, it’s a metric that tracks how often your video is watched for at least three seconds. This helps you gauge initial viewer interest. In this article, we’ll explain what 3-second views mean, how they’re calculated, and why they’re crucial for your Facebook video strategy. Key Takeaways… Continue reading What Are 3-Second Video Views on Facebook: Understanding Key Metrics

How to Run Facebook (Meta) Lead Generation Campaigns

If you haven’t created a Facebook (Meta) Lead ad campaign before, it may feel a little daunting. In this tutorial, I’ll walking you through how to create and run your first Facebook lead ad using the Facebook instant form add-on. You can use this method to generate leads via Facebook and Instagram. What You’ll Learn… Continue reading How to Run Facebook (Meta) Lead Generation Campaigns

Optimize Ad Performance with GA4 Integration with Meta Events Manager

Want to set up GA4 integration with Meta Events Manager? This guide explains how to do it and highlights the benefits, so you can boost your ad performance. Key Takeaways Understanding GA4 Integration with Meta Events Manager The integration of Google Analytics 4 with Meta Events Manager is a game-changer for advertisers. This powerful combination… Continue reading Optimize Ad Performance with GA4 Integration with Meta Events Manager

Understanding What is a Special Ad Category on Facebook

Wondering about the definition of a special ad category on Facebook? These are classifications for ads about social issues, elections, credit, employment, and housing to ensure fair and non-discriminatory advertising. In this article, we’ll break down what is special ad category on Facebook and guide you through their requirements. Key Takeaways Understanding Facebook’s Special Ad… Continue reading Understanding What is a Special Ad Category on Facebook