In the realm of digital marketing, lead generation stands as a cornerstone for business success. Among the various platforms available, Facebook has emerged as a prominent player in lead generation due to its vast user base and comprehensive targeting options. However, with increased competition and evolving user behavior, a structured approach driven by data to… Continue reading Facebook Lead Generation: A/B Testing and Optimization Strategies
Category: Facebook Ads
Check out our articles on how to run and optimise your Facebook ad campaigns for the best return on ad spend.
How to Streamline Lead Gen: Connecting Facebook Lead Ads with CRMs
Facebook Lead Ads are a valuable tool for collecting information from potential customers without the need for a landing page. When a user clicks on a lead ad, a pre-populated form appears, making it easy for them to submit their contact details or other relevant information. This streamlined process results in higher conversion rates and… Continue reading How to Streamline Lead Gen: Connecting Facebook Lead Ads with CRMs
The Art of Crafting Compelling Ad Copy for Facebook Lead Generation
In an era where social media dominates communication and commerce, businesses are presented with unprecedented opportunities to connect with potential customers. Facebook, with its extensive user base and targeted advertising capabilities, has emerged as a primary platform for lead generation. However, amidst the sea of content, crafting ad copy that breaks through the noise and… Continue reading The Art of Crafting Compelling Ad Copy for Facebook Lead Generation
How to Leverage Custom Audiences in Meta Ads for Lead Generation
In an era dominated by digital marketing, Meta Ads — covering Facebook and Instagram — are pillars in the digital advertising landscape. As businesses of all sizes aim to get the most out of their ad spend, leveraging advanced features like Custom Audiences becomes increasingly crucial. This post aims to provide you with an in-depth… Continue reading How to Leverage Custom Audiences in Meta Ads for Lead Generation
Benefits of Integrating Facebook Lead Ads with Email, SMS, and CRMs
You know what’s awesome? When a group of superheroes work together to form an unstoppable alliance. When you link Facebook lead ads with your email, SMS, customer relationship management (CRM) systems, and marketing funnels, the same kind of magic happens. It’s akin to giving your marketing efforts a much-needed turbo boost! By integrating these technologies,… Continue reading Benefits of Integrating Facebook Lead Ads with Email, SMS, and CRMs
How the Facebook Book Now Feature Works
The Facebook Book Now Tool (or Appointment Bookings feature) could be a handy tool for accepting bookings online (via Facebook). It can be used both for remote consulting and in-person appointments such as hair salons. This video gives you a quick introduction into how to Facebook Appointment Bookings work and how to set them up.… Continue reading How the Facebook Book Now Feature Works
Using Video Testimonials For Better Facebook Ad Results
With commerce moving more online and companies wanting to stay competitive, advertisers need to up their game when it comes to ad content. One effective way to do this is by using customer video testimonials as part of you Facebook lead ad campaigns. Video is now the most popular format on social media. Featuring one of your… Continue reading Using Video Testimonials For Better Facebook Ad Results
Mailchimp Facebook Conversion API Tracking
Since the release of iOS 14 and its impact on how Facebook receives and processes conversion, Facebook has been recommending the use of its Conversion API for tracking conversions as opposed to relying on the Facebook Pixel. This article will show you how to send a Facebook Conversion API event (such as Lead or Purchase)… Continue reading Mailchimp Facebook Conversion API Tracking
Automotive Sales Lead Generation with Facebook Lead Ads
If you need a place to find potential customers for your new or used car dealership, you’ve probably already thought about and maybe even discounted using Facebook lead ads. If you have discounted using Facebook lead ads, you may want to give it a second look. That’s because Facebook’s most potent marketing weapon is one… Continue reading Automotive Sales Lead Generation with Facebook Lead Ads
How Apple’s iOS 14 Affects Facebook Lead Ads
With Facebook advertisers worried about the affect the recent iOS updates will have, Facebook Lead ads are still a powerful way of generating leads, but your retargeting campaigns won’t be as effective. Here’s the good news and the not so good news, given the iOS 14 privacy update: The Good News Facebook Lead Ads are… Continue reading How Apple’s iOS 14 Affects Facebook Lead Ads