As business owners and/or content writers, we all know that writing quality blog posts is an investment in the future. We hope that one day the Google search God(s) will shine upon us and rank our posts, and just as importantly, we hope our content will be appealing to our target audience when posted to social media.
A well-defined content marketing strategy is crucial for driving lead generation and enhancing audience engagement. But what we’re really hoping for when we put content out into the world is that it delivers leads and eventually sales for our business.
With that in mind, here’s a technique that will show you how to use Facebook Lead Ads to turn quality content into lead generation opportunities.
Lead generation is a critical component of any successful marketing strategy. It involves attracting and converting strangers into potential customers, also known as leads. This process is essential for businesses looking to grow their customer base and increase sales.
Lead generation is the process of capturing the interest of potential customers and encouraging them to take a specific action, such as filling out a form or making a purchase. This can be achieved through various methods, including content marketing, social media campaigns, and search engine optimization. The goal is to create a steady stream of qualified leads who are likely to be interested in your products or services.
Lead generation is crucial for businesses because it helps identify and target potential customers who are more likely to convert into paying customers. By generating leads, businesses can increase their chances of driving revenue and achieving growth. Additionally, lead generation efforts contribute to building brand awareness and establishing thought leadership in the industry. In a competitive market, having a robust lead generation strategy can give businesses a significant edge over their competitors.
Creating an effective lead generation strategy requires careful planning and execution. Here’s how to get started:
The first step in developing a lead generation strategy is to set clear goals and objectives. Determine what you want to achieve with your lead generation efforts. For example, you might aim to generate a certain number of leads per month or increase website traffic by a specific percentage. It’s also important to identify your target audience, including their demographics, interests, and pain points. By understanding who you are trying to reach, you can tailor your lead generation campaigns to resonate with them.
Once you have defined your goals and target audience, you can create a focused and effective lead generation strategy. This might include leveraging content marketing, optimizing your website for search engines, and using social media to engage with potential leads. Remember, the key to successful lead generation is to continuously test and refine your approach to ensure you are achieving the best possible results.
Hopefully you already have some content on your website that appeals to your target audience. If not, then write something epic or pay someone to. Conducting thorough keyword research can guide you in selecting valuable content that resonates with your audience.
One of the most helpful pieces of content for our own target audience here at LeadSync is this guide on how to create a Facebook Lead ad. Which, ironically, you might like to refer to should you decide to give this technique a try.
Got your content sorted? Sweet, let’s move on.
Here’s the secret sauce: instead of posting a link to your epic content piece as a Facebook post, instead create a Meta Lead Ad campaign as part of your lead generation strategies. Instead of linking directly to your blog post (or video, infographic podcast etc), you’re going to use Facebook Lead ads to ask people for their name and email before giving them access to your content.
Yes, it’s a cheeky technique. People could easily find your content if they visited your website. But this is just another way to qualify leads: if they’re interested in your content enough to hand over some basic personal info, then it could be the start of a wonderful (business) relationship.
Also, it’s the same theory as having a landing page that asks for an email address before offering a downloadable ebook, the difference being that the awesome content you’ve created is able to be indexed by search engines.
Let me show you what I mean.
Here’s an example of one of our ads, promoting our Facebook Lead ad guide:
When someone in our Facebook ads target audience clicks on “Learn More”, they see the following introduction:
Within the lead form, you can ask qualifying questions. In this case it’s “have you advertised on Facebook before”. We can use this to segment our leads later.
After answering Yes or No, leads are asked for their First Name and Last Name. Keep in mind that these fields get automatically filled with the information from peoples’ Facebook profile, hence the power of Facebook Lead Ads.
After clicking next and accepting privacy terms and conditions, your lead can now access your content by clicking the button at the bottom of the form.
This example demonstrates how an effective inbound marketing strategy can attract and convert leads by providing tailored experiences and relevant content.
Now that you’ve collected a lead, where is it and what do you do with it? Here are some options:
You can simply download leads as a CSV from Facebook Ads Manager.
Add leads to your CRM using LeadSync.me
Add your leads to automated email workflow, using Mailchimp or your favourite email marketing platform.
Marketing qualified leads (MQLs) are contacts who have interacted with marketing strategies but are not yet ready for sales outreach. MQLs typically arise from effective lead generation efforts, which seek to attract potential customers and build a base of interested leads likely to convert in the future.
Finally, keep testing your ad copy and content to generate more leads and optimise the Cost Per Lead for your campaigns.
Engaging website visitors with compelling content is essential to guide them to landing pages and increase the likelihood of conversion.
A lead generation blog post is a piece of content designed to attract potential customers and encourage them to provide their contact information. This type of blog post often includes valuable insights, helpful tips, and a clear call-to-action (CTA) that encourages readers to sign up for newsletters, download resources, or request a demo. In the example above we’re actually using the blog post as a lead magnet and generating the lead prior to people accessing the post, via Meta lead ads.
A well-written blog post helps with lead generation by offering useful content that answers common questions or addresses pain points of your target audience. By positioning your business as an authority in your industry and providing a clear CTA, blog posts can encourage visitors to convert into leads.
Successful lead generation blog posts include:
Engaging and informative content relevant to your audience.
SEO optimization using keywords like “lead generation blog post” to improve search visibility.
A strong CTA encouraging readers to take the next step, such as filling out a form or subscribing to a newsletter.
The frequency depends on your business and audience. However, posting regularly (e.g., weekly or bi-weekly) helps maintain engagement and increases your chances of generating leads. Each lead generation blog post should focus on a unique topic to attract different segments of your audience.
Yes, tools like Google Analytics and marketing platforms can help track metrics such as page views, time spent on the post, conversion rates, and the number of leads generated. Monitoring these metrics allows you to optimize future lead generation efforts.
Effective CTAs for lead generation blog posts include:
Free trial or demo requests
Downloadable resources (e.g., eBooks, guides)
Newsletter subscriptions
Webinar registrations
Ensure the CTA is relevant to the content and provides value to the reader.
To optimize your lead generation blog post for SEO, follow these tips:
Use the keyword “lead generation blog post” strategically in the title, headings, and throughout the content.
Include internal and external links to relevant resources.
Write meta descriptions and alt text for images that include the target keyword.
Keep the content engaging and easy to read for both users and search engines.
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