Meta Business Suite (formerly Facebook Business Manager) is designed to help you manage your presence across Facebook and Instagram seamlessly. This article cuts through the noise and provides a direct, step-by-step guide on setting up, using, and maximizing the platform’s potential. From campaign management to team collaboration, learn the ins and outs of Meta Business… Continue reading How to use Meta Business Suite: 2025 Guide
Category: Facebook Ads
Check out our articles on how to run and optimise your Facebook ad campaigns for the best return on ad spend.
What Are Meta Instant forms and Facebook Lead Ads?
Wondering how to effectively capture leads on Facebook? What are Facebook Lead Ads? This innovative ad format allows businesses to gather contact information from interested users directly on the platform, eliminating the need for a separate landing page. In this article, we’ll dive into what Facebook Lead Ads are, how they work, and why they’re… Continue reading What Are Meta Instant forms and Facebook Lead Ads?
Using the Meta Leads Center as a CRM for Facebook Leads
Managing leads effectively is crucial for any business aiming to turn prospects into loyal customers. If you’re using Facebook Lead Ads to capture potential clients, you’re already ahead of the game. But how can you use the leads centre as a free CRM for your Facebook leads? This guide will show you how to access… Continue reading Using the Meta Leads Center as a CRM for Facebook Leads
The Complete Facebook Ads Targeting List
If you’re anything like I was when I first started out creating Facebook and Instagram ad campaigns, you’re probably overwhelmed by the massive array of Facebook ad targeting options available. Truth be told, I still get overwhelmed, which is why I created this Meta Audience Targeting Guide. It includes a list of almost all the… Continue reading The Complete Facebook Ads Targeting List
How to Run Facebook (Meta) Lead Generation Campaigns
If you haven’t created a Facebook (Meta) Lead ad campaign before, it may feel a little daunting. In this tutorial, I’ll walking you through how to create and run your first Facebook lead ad using the Facebook instant form add-on. You can use this method to generate leads via Facebook and Instagram. What You’ll Learn… Continue reading How to Run Facebook (Meta) Lead Generation Campaigns
Meta Lead Ads: When to Use Instant Forms Instead of a Website Form
In this article we explore the key differences between Meta Instant Forms and website form conversions. Learn when you should use Meta Instant Forms, Facebook Instant Forms, and website form conversions, and how to set them up effectively. The Meta advertising platform is an indispensable tool for reaching your target audience and hitting your sales… Continue reading Meta Lead Ads: When to Use Instant Forms Instead of a Website Form
Meta Lead Email Notifications for Digital Agency Clients
White Label Facebook Lead Ad Email Alerts for Agencies If you’re a digital agency managing lead generation through Facebook Lead Ads for your clients, there’s a powerful way to strengthen your brand while keeping your clients happy and informed. With LeadSync, you can send Meta Lead Ad notifications directly to your clients’ inbox from your agency’s email address—ensuring your… Continue reading Meta Lead Email Notifications for Digital Agency Clients
How to use Facebook Video Retargeting for Lead Generation
Video content dominates Facebook’s ecosystem in 2025, with online video comprising 82% of all internet traffic. Smart marketers are capitalizing on this trend by combining video marketing with sophisticated retargeting strategies to generate high-quality leads at scale. This guide reveals how to leverage Facebook video retargeting to build a powerful lead generation engine that drives… Continue reading How to use Facebook Video Retargeting for Lead Generation
How to Request Access to Facebook Ad Accounts
Need to request access to a Facebook Ad Account? This guide explains step-by-step methods using Facebook Business Manager, Ad Account IDs, and email invitations. We also cover troubleshooting tips and best practices to help you get access quickly and effectively. Quick Takeaways Understanding Facebook Ad Account Permissions Different roles within a Facebook ad account each… Continue reading How to Request Access to Facebook Ad Accounts
Leveraging User Generated Video Content for Lead Gen Ad Campaigns
Incorporating user generated video content for lead ad campaigns can dramatically enhance credibility and engagement. In this guide we’ll cover the key benefits, effective types of UGC videos, and how to create compelling UGC ads that convert. Quick Takeaways Understanding User Generated Video Content (UGC) User-generated content (UGC) is content created by consumers rather than… Continue reading Leveraging User Generated Video Content for Lead Gen Ad Campaigns