Check out our articles on how to run and optimise your Facebook ad campaigns for the best return on ad spend.
Recently I was chatting with a client about her Facebook lead ad campaigns. She was trying to target high net-worth individuals via Meta Lead Ads, to generate new clients for…
Are you struggling to generate high-quality leads through your Facebook ad campaigns? Using Facebook ads geotargeting for generating higher quality leads is a powerful strategy. By targeting specific geographic areas,…
Introduction to the Facebook Lead Testing Tool If you've set up a Facebook lead integrations and have found it's not delivering leads, this guide will show you how to use…
Meta lead ads (formerly Facebook lead ads) are a fantastic way to generate leads fast — but let’s be honest: not every lead is a good one. If you want…
What are 3-second video views on Facebook? Simply put, it’s a metric that tracks how often your video is watched for at least three seconds. This helps you gauge initial…
Want to set up GA4 integration with Meta Events Manager? This guide explains how to do it and highlights the benefits, so you can boost your ad performance. Key Takeaways…
Wondering about the definition of a special ad category on Facebook? These are classifications for ads about social issues, elections, credit, employment, and housing to ensure fair and non-discriminatory advertising.…
Facebook advertising or Meta ads, has become an essential tool for businesses looking to expand their reach and boost their bottom line. However, creating eye-catching and effective ad designs can…
If you’re looking to simplify your social media tasks, connecting Instagram to Meta (formerly Facebook) Business Manager is crucial. In this guide, we will provide a clear, step-by-step process to…
Advantage+ Creative Optimization, previously known as Dynamic Creative, is a feature within Facebook’s advertising platform designed to help advertisers optimize their ads’ performance through creative optimizations. This tool automates the…
