Category: Facebook Ads

Check out our articles on how to run and optimise your Facebook ad campaigns for the best return on ad spend.

What Are 3-Second Video Views on Facebook: Understanding Key Metrics

What are 3-second video views on Facebook? Simply put, it’s a metric that tracks how often your video is watched for at least three seconds. This helps you gauge initial viewer interest. In this article, we’ll explain what 3-second views mean, how they’re calculated, and why they’re crucial for your Facebook video strategy. Key Takeaways… Continue reading What Are 3-Second Video Views on Facebook: Understanding Key Metrics

Optimize Ad Performance with GA4 Integration with Meta Events Manager

Want to set up GA4 integration with Meta Events Manager? This guide explains how to do it and highlights the benefits, so you can boost your ad performance. Key Takeaways Understanding GA4 Integration with Meta Events Manager The integration of Google Analytics 4 with Meta Events Manager is a game-changer for advertisers. This powerful combination… Continue reading Optimize Ad Performance with GA4 Integration with Meta Events Manager

Understanding What is a Special Ad Category on Facebook

Wondering about the definition of a special ad category on Facebook? These are classifications for ads about social issues, elections, credit, employment, and housing to ensure fair and non-discriminatory advertising. In this article, we’ll break down what is special ad category on Facebook and guide you through their requirements. Key Takeaways Understanding Facebook’s Special Ad… Continue reading Understanding What is a Special Ad Category on Facebook

7 Secrets to Outsourcing Meta Ad Design in 2025

Facebook advertising or Meta ads, has become an essential tool for businesses looking to expand their reach and boost their bottom line. However, creating eye-catching and effective ad designs can be a daunting task, especially for those without a background in graphic design, video editing or marketing. If you don’t want to DIY Facebook ads,… Continue reading 7 Secrets to Outsourcing Meta Ad Design in 2025

How to Connect Instagram to Meta Business Manager

If you’re looking to simplify your social media tasks, connecting Instagram to Meta (formerly Facebook) Business Manager is crucial. In this guide, we will provide a clear, step-by-step process to connect Instagram to Meta Business Manager, helping you manage marketing more effectively across both platforms. Key Takeaways Understanding the Importance of Linking Instagram to Meta… Continue reading How to Connect Instagram to Meta Business Manager

Meta Ads Advantage+ Creative: Optimizing Fonts & Colors

Advantage+ Creative Optimization, previously known as Dynamic Creative, is a feature within Facebook’s advertising platform designed to help advertisers optimize their ads’ performance through creative optimizations. This tool automates the creation and testing of various ad elements to determine what combination works best for your target audience. Within the Advantage+ creative optimization options there is… Continue reading Meta Ads Advantage+ Creative: Optimizing Fonts & Colors

How to create conditional answers for Facebook Lead Ad forms

Are you actively trying to grow your email list?  Facebook lead ads are an excellent tool to accumulate individuals’ email addresses. If this is your first Facebook Lead Ad, you should check out How to Create Your First Facebook Lead Ad Campaign. Lead ad forms are amplified with a conditional answers feature.  What is a… Continue reading How to create conditional answers for Facebook Lead Ad forms

Meta Ads vs. Google Ads for Lead Generation: Which Should You Use?

Choosing between Meta Ads and Google Ads for lead generation can significantly impact your marketing success. When considering “Meta Ads vs Google Ads for lead generation: which should you use?”, it’s important to note that Meta Ads engage potential customers through visually compelling and interactive content on platforms like Facebook and Instagram. On the other… Continue reading Meta Ads vs. Google Ads for Lead Generation: Which Should You Use?

Novel Ways Real Estate Agents are Using Meta Lead Ads to List More Property

As a real estate agent, leads are your bread-and-butter. Whether you’re pumping time into inbound marketing, outbound marketing, social media strategies, or influencers, you’re end goal is shoving prospects through your funnel. But, getting leads has always involved a certain level of friction between you and your customer. When they viewed that killer content that… Continue reading Novel Ways Real Estate Agents are Using Meta Lead Ads to List More Property