Recently I was chatting with a client about her Facebook lead ad campaigns. She was trying to target high net-worth individuals via Meta Lead Ads, to generate new clients for her real estate business. High net-worth individuals is really just a fancy way of saying “rich people”; the folks with the means to purchase high… Continue reading How to Target Rich Audiences via Facebook & Instagram Ads
Category: Facebook Ads
Check out our articles on how to run and optimise your Facebook ad campaigns for the best return on ad spend.
Using Facebook Ads Geotargeting to Generate Higher Quality Leads
Are you struggling to generate high-quality leads through your Facebook ad campaigns? Using Facebook ads geotargeting for generating higher quality leads is a powerful strategy. By targeting specific geographic areas, you can ensure your ads reach the right audience, leading to better engagement and higher conversions. In this article, we’ll explore how you can leverage… Continue reading Using Facebook Ads Geotargeting to Generate Higher Quality Leads
How to use the Facebook Lead Testing Tool
Introduction to the Facebook Lead Testing Tool If you’ve set up a Facebook lead integrations and have found it’s not delivering leads, this guide will show you how to use the Facebook lead testing tool to help diagnose the issue. Weather you’re using LeadSync to deliver Facebook leads to email or CRM or another tool… Continue reading How to use the Facebook Lead Testing Tool
5 Tips for Lead Scoring Meta Ads Leads
Meta lead ads (formerly Facebook lead ads) are a fantastic way to generate leads fast — but let’s be honest: not every lead is a good one. If you want to prioritize your hottest prospects (and avoid wasting time chasing tyre-kickers), lead scoring is a must. In this article, we’ll show you exactly how you… Continue reading 5 Tips for Lead Scoring Meta Ads Leads
What Are 3-Second Video Views on Facebook: Understanding Key Metrics
What are 3-second video views on Facebook? Simply put, it’s a metric that tracks how often your video is watched for at least three seconds. This helps you gauge initial viewer interest. In this article, we’ll explain what 3-second views mean, how they’re calculated, and why they’re crucial for your Facebook video strategy. Key Takeaways… Continue reading What Are 3-Second Video Views on Facebook: Understanding Key Metrics
Optimize Ad Performance with GA4 Integration with Meta Events Manager
Want to set up GA4 integration with Meta Events Manager? This guide explains how to do it and highlights the benefits, so you can boost your ad performance. Key Takeaways Understanding GA4 Integration with Meta Events Manager The integration of Google Analytics 4 with Meta Events Manager is a game-changer for advertisers. This powerful combination… Continue reading Optimize Ad Performance with GA4 Integration with Meta Events Manager
Understanding What is a Special Ad Category on Facebook
Wondering about the definition of a special ad category on Facebook? These are classifications for ads about social issues, elections, credit, employment, and housing to ensure fair and non-discriminatory advertising. In this article, we’ll break down what is special ad category on Facebook and guide you through their requirements. Key Takeaways Understanding Facebook’s Special Ad… Continue reading Understanding What is a Special Ad Category on Facebook
7 Secrets to Outsourcing Meta Ad Design in 2025
Facebook advertising or Meta ads, has become an essential tool for businesses looking to expand their reach and boost their bottom line. However, creating eye-catching and effective ad designs can be a daunting task, especially for those without a background in graphic design, video editing or marketing. If you don’t want to DIY Facebook ads,… Continue reading 7 Secrets to Outsourcing Meta Ad Design in 2025
How to Connect Instagram to Meta Business Manager
If you’re looking to simplify your social media tasks, connecting Instagram to Meta (formerly Facebook) Business Manager is crucial. In this guide, we will provide a clear, step-by-step process to connect Instagram to Meta Business Manager, helping you manage marketing more effectively across both platforms. Key Takeaways Understanding the Importance of Linking Instagram to Meta… Continue reading How to Connect Instagram to Meta Business Manager
Meta Ads Advantage+ Creative: Optimizing Fonts & Colors
Advantage+ Creative Optimization, previously known as Dynamic Creative, is a feature within Facebook’s advertising platform designed to help advertisers optimize their ads’ performance through creative optimizations. This tool automates the creation and testing of various ad elements to determine what combination works best for your target audience. Within the Advantage+ creative optimization options there is… Continue reading Meta Ads Advantage+ Creative: Optimizing Fonts & Colors