Searching for the best lead generation quiz builders? This article highlights top tools that excel in converting quiz takers into leads. You’ll explore options offering standout customization, user experience, and seamless marketing integrations, helping you choose the perfect solution.
Quick Overview of Top Lead Generation Quiz Builders

Before we dive into the specifics, here’s a quick overview of the top lead generation quiz builders for 2024:
Best for Advanced Features and Customization: Outgrow
Best for Marketers with Extensive Template Options: Interact
Best for WordPress Users: Thrive Quiz Builder
Best for High Engagement and Multimedia Integration: Riddle
Best for User Experience and Design: Typeform
Best for Comprehensive Survey and Quiz Options: SurveyMonkey
Each of these tools excels in different areas, making them uniquely suited to various marketing needs. Let’s take a closer look at what makes each one stand out.
Outgrow – Best for Advanced Features and Customization
Price: Varies based on plan
Pros:
Advanced features like outcome mapping, AI quiz generation, and quiz results analysis
Over 35 pre-built templates and 1000+ templates overall
Real-time user analytics
No-code quiz maker
Cons:
Can be overwhelming for beginners due to its extensive features
Higher cost compared to some other quiz builders
Outgrow is a powerhouse when it comes to advanced features and customization. With Outgrow, you can:
Use outcome mapping
Generate AI quizzes
Choose from over 35 pre-built templates
Create highly tailored and engaging quizzes without the need for technical skills
Use the no-code quiz maker to craft interactive quizzes with just a few clicks
One of the most impressive aspects of Outgrow is its real-time user analytics. This feature provides valuable insights into how quiz takers respond to each question, allowing you to make smarter marketing decisions based on quiz responses. However, the extensive features can be a bit overwhelming for beginners, and the cost is on the higher side compared to other options.
Rating:
Price: 3/5
Features: 5/5
Ease of Use: 4/5
Customization: 5/5
Interact – Best for Marketers with Extensive Template Options
Price: Varies based on plan
Pros:
Over 800 customizable templates
Seamless integrations with over 30 marketing tools
Comprehensive analytics
Personalization options with control over colors, fonts, logos, and images
Cons:
Limited free version
Some users may find the interface slightly complex initially
Interact is a favorite among marketers, thanks to its extensive library of over 800 customizable templates. Whether you’re looking to create a fun and interactive quiz or a more serious assessment, Interact has you covered. The platform’s seamless integration with over 30 marketing tools ensures that the data you collect can be easily transferred to your email marketing software and other tools.
What I love about Interact is the level of personalization it offers, especially when creating a personality quiz. You can control every aspect of your quiz’s appearance, from colors and fonts to logos and images. The comprehensive analytics provide insights into how leads answer each question, helping you fine-tune your personality quizzes for better engagement. However, the free version is quite limited, and the interface may seem complex at first.
Rating:
Price: 3/5
Features: 5/5
Ease of Use: 4/5
Customization: 5/5
Thrive Quiz Builder – Best for WordPress Users
Price: Varies based on plan Pros:
Specifically designed for WordPress
Features like A/B testing and opt-in gateways
Supports multiple quiz types
Personalized follow-up actions based on tags
Cons:
Requires WordPress to use
May take some time to master all features
Thrive Quiz Builder is a go-to choice for anyone using WordPress. Its seamless integration with the platform makes it incredibly easy to create quizzes directly on your site. The tool offers five different quiz types, which allows for varied information collection and keeps the quiz experience fresh for users.
One standout feature is the ability to assign tags based on quiz answers, enabling personalized follow-up actions. Additionally, the opt-in gateway can convert your quizzes into powerful lead generation tools. While Thrive Quiz Builder is packed with features, it does require WordPress to use, and mastering all its functionalities may take some time.
Rating:
Price: 4/5
Features: 5/5
Ease of Use: 4/5
Customization: 4/5
Riddle – Best for High Engagement and Multimedia Integration

Price: Varies based on plan
Pros:
Supports images, videos, and other media
Unlimited views
Personalized feedback and dynamic quizzes
Interactive content creation
Cons:
May be pricier than some alternatives
Learning curve for advanced features
Riddle sets itself apart with high engagement and multimedia integration. The tool supports images, videos, and other media to create visually appealing and interactive quizzes. One of the best features is the unlimited views, allowing you to maximize engagement without worrying about extra costs.
What I particularly appreciate about Riddle is the personalized feedback and dynamic quizzes it offers. This feature makes the quiz experience more interactive and tailored to each quiz taker. However, Riddle can be pricier than some other quiz builders, and there might be a learning curve for its advanced features.
Rating:
Price: 3/5
Features: 5/5
Ease of Use: 4/5
Customization: 5/5
Typeform – Best for User Experience and Design
Price: Varies based on plan
Pros:
Excellent user experience and design
Conversational interface
Over 400 visually appealing templates
Advanced features like logic jumps and custom endings
Cons:
Limited free version
Can be expensive for advanced plans
Typeform is renowned for its user experience and design, making it an excellent choice for lead generation quizzes. The conversational interface guides users smoothly from one question to the next, keeping them engaged throughout the process. With over 400 visually appealing templates, Typeform offers a variety of options to suit different needs.
The platform’s drag-and-drop quiz builder makes it easy to create quizzes, and the advanced features like logic jumps and custom ending screens add a layer of sophistication to the quiz experience. However, when it comes to creating quizzes, the free version is quite limited, and the advanced plans can be expensive.
Rating:
Price: 3/5
Features: 5/5
Ease of Use: 5/5
Customization: 5/5
SurveyMonkey – Best for Comprehensive Survey and Quiz Options
Price: Varies based on plan Pros:
AI-powered survey creation
Multiple templates and customization tools
Expert-written, pre-drafted prompts
High-quality, actionable data collection
Cons:
Highly limited free plan
Can be complex for beginners
SurveyMonkey is a comprehensive tool for creating surveys, quizzes, and polls. Its Build with AI feature automates survey creation using GPT technology, making it easier to generate tailored surveys based on your goals. The expert-written, pre-drafted prompts ensure that your surveys follow best practices and capture high-quality data.
The platform offers a wide range of features, including:
A wide range of templates and customization tools
AI features designed to enhance the respondent experience and increase response rates
Precise insights
However, it is important to note that the free plan is highly limited and the tool can be complex for beginners.
Rating:
Price: 3/5
Features: 5/5
Ease of Use: 4/5
Customization: 4/5
Choosing the Right Lead Generation Quiz Builder
Selecting the perfect lead generation quiz builder depends on several factors, including the availability of lead generation quiz templates. First and foremost, your quizzes should address a significant question or problem that your customers face. This relevance ensures that the quizzes are engaging and collect high-quality leads.
Engagement is key. Your quizzes should be fun and interactive, either entertaining or educating the participants. Keeping them easy to understand with a maximum of three answers per question can prevent overwhelming your audience.
Relevance to your products or services is crucial for obtaining high-quality leads. Effective quizzes should collect email addresses through a form at the end to ensure follow-up. Additionally, powerful analytics can help maximize the impact of the data collected, providing valuable insights into your audience’s behavior.
By considering these factors, you can choose the right lead generation quiz builder that aligns with your marketing goals and audience needs to create your own lead generation quiz and generate leads.
Wrapping it up…
Choosing the right lead generation quiz builder can significantly impact your marketing efforts. Each tool reviewed in this guide has its unique strengths, catering to different needs and preferences.
Outgrow stands out for its advanced features and customization options, making it perfect for users who want to dive deep into quiz creation. Interact offers extensive templates and seamless integrations, ideal for marketers. Thrive Quiz Builder is the best choice for WordPress users, providing advanced features and multiple quiz types. Riddle excels in high engagement and multimedia integration, while Typeform is known for its excellent user experience and design. SurveyMonkey offers comprehensive survey and quiz options, enhanced by AI-powered features.
By understanding the unique features and strengths of each tool, you can make an informed decision that best suits your lead generation needs. Remember, the goal is to create engaging and effective quizzes that not only captivate your audience but also provide valuable data for your marketing strategies.
Take action today and choose the quiz builder that will elevate your lead generation efforts to new heights.
Frequently Asked Questions
What is the best lead generation quiz builder for advanced features?
Outgrow is the best lead generation quiz builder for advanced features, offering a high level of customization for your quizzes.
Which quiz builder offers the most templates for marketers?
Interact provides over 800 customizable templates, making it an excellent choice for marketers looking for a wide variety of options to choose from.
What is the top choice for WordPress users
The top choice for WordPress users is Thrive Quiz Builder. It’s an ideal option.
Which tool stands out for multimedia integration?
Riddle stands out for multimedia integration, offering unlimited views for your content.
Which quiz builder is known for the best user experience?
Typeform is known for having the best user experience and design among quiz builders.