Google
How to create a Google Lead Ad Campaign
Back in late 2019, Google Ads started testing the lead form extension. Similar to Facebook Lead Ads, the Google Lead Ads extension gives advertisers the ability to display a lead…
Facebook Ads
How the Facebook Book Now Feature Works
The Facebook Book Now Tool (or Appointment Bookings feature) could be a handy tool for accepting bookings online (via Facebook). It can be used both for remote consulting and in-person…
Tools
5 of the Best Form Building Tools for Collecting Website Leads
One of the most important elements of any business in the digital age is website leads. Without leads, there are no sales, and without sales, you don't have a business.…
Business
6 Tips to Maximize Lead Generation for Seasonal Businesses
Owning a seasonal business can be incredibly lucrative. Lawn care services, for example, are in high demand in the spring and summer. Conversely, snow removal services are needed in some…
Facebook Ads
Using Video Testimonials For Better Facebook Ad Results
With commerce moving more online and companies wanting to stay competitive, advertisers need to up their game when it comes to ad content. One effective way to do this is by…
Facebook Ads
Mailchimp Facebook Conversion API Tracking
Since the release of iOS 14 and its impact on how Facebook receives and processes conversion, Facebook has been recommending the use of its Conversion API for tracking conversions as…
Instagram
Generating Home Loan Leads via Instagram Lead Ads
While browsing my Instagram feed recently, I came across a lead ad advertising a home loan from Macquarie Bank. Given that the lead ad format still seems to be underutilized…
Facebook Ads
Automotive Sales Lead Generation with Facebook Lead Ads
If you need a place to find potential customers for your new or used car dealership, you've probably already thought about and maybe even discounted using Facebook lead ads. If…
Facebook Ads
How Apple’s iOS 14 Affects Facebook Lead Ads
With Facebook advertisers worried about the affect the recent iOS updates will have, Facebook Lead ads are still a powerful way of generating leads, but your retargeting campaigns won't be…
Business
How to Use Facebook Ads to Get More Gym Members
Why use Facebook Ads? Facebook offers a wide range of objectives to fit your company’s specific needs for your ads. Setting advertising objects for your ads will help you achieve…