Call and Qualify Meta Leads with an AI Voice Agent via Vapi

Call and Qualify Meta Leads with LeadSync’s VAPI.ai Integration

If you’re running Facebook or Instagram lead ads, you know how important it is to respond to leads quickly. But let’s face it, most businesses aren’t able to call new leads instantly. That’s where LeadSync’s latest integration with VAPI.ai comes in.

With our VAPI.ai integration, you can have an AI agent automatically call new Meta lead ad submissions as soon as they come in. This instant follow-up gives you a huge advantage in qualifying leads and keeping them engaged.

In this article, we’ll explain what VAPI is, why instant lead follow-up is so powerful, and how to add Vapi to your LeadSync account.

What is VAPI.ai?

VAPI.ai is an AI-powered voice platform that automates both outbound and inbound calls for leads and customers. By using advanced AI voice technology, VAPI agents can:

• Instantly call new leads.
• Answer inbound calls and provide scripted responses.
• Ask qualifying questions based on your scripts.
• Confirm or schedule appointments.
• Transfer calls to a human representative if needed.

It’s like having a virtual sales assistant on standby 24/7, ready to engage with leads or customers as soon as they reach out—whether that’s from an outbound call or an inbound inquiry.

With LeadSync’s integration, you can connect your Meta lead ad campaigns to VAPI in just a few simple steps. Once set up, your AI agent will automatically call new Facebook and Instagram leads the moment they submit a form, ensuring no opportunity slips through the cracks.

Why Does Instant Follow-Up Matter?

Time is everything when it comes to converting leads. Studies show that responding to leads within the first 5 minutes increases your chances of conversion by up to 900% compared to waiting even an hour.

Here’s why:

1. Higher Engagement: Leads are most interested and attentive right after they submit a form. A fast response keeps their attention.
2. Competitive Edge: Most businesses take hours—or days—to respond. Calling instantly puts you ahead of competitors.
3. Better Qualification: Quick follow-up allows you to identify serious leads before their interest fades.

Using VAPI.ai with LeadSync ensures you never miss the perfect moment to connect with a lead.

Use Cases for Following Up Meta Leads with VAPI

Here are some practical examples of how businesses can benefit from the VAPI integration:

1. Real Estate Agencies

Real estate is all about timing. When someone submits a lead ad form to inquire about a listing, a VAPI agent can:

• Call the lead immediately.
• Ask key qualifying questions (e.g., budget, location preference).
• Schedule a viewing or pass the lead to an agent.

This ensures you connect with buyers while their interest is fresh.

2. Service-Based Businesses

For businesses like plumbers, electricians, or cleaning services, fast follow-up can mean securing a job over competitors. A VAPI agent can:

• Call leads instantly.
• Confirm the type of service needed and urgency.
• Book an appointment or transfer the call.

This automation helps you lock in customers quickly.

3. Coaching or Consulting Services

Coaches, consultants, and agencies often generate leads for discovery calls or strategy sessions. A VAPI AI agent can:

• Greet new leads.
• Ask qualifying questions (e.g., goals, pain points).
• Schedule a consultation on your calendar.

Instant follow-ups ensure your pipeline stays full and efficient.

4. Automotive Dealerships

When a potential customer submits a lead form for a test drive or vehicle inquiry, speed is critical. With VAPI:

• Leads are called immediately.
• Questions about vehicle preferences or financing can be asked.
• Test drives can be scheduled on the spot.

This proactive approach keeps leads engaged and moving toward a purchase.

Generate a Demo Call

If you’d like a demonstration of how an AI lead agent works, submit the form bellow to receive a call from our partner, LeadAgents.ai.

How to Set Up VAPI.ai with LeadSync

Connecting your Meta lead ads to VAPI is straightforward. We’ve outlined the step-by-step process below.

Once integrated, you’ll have a powerful AI voice agent handling your lead calls instantly.

Using LeadSync’s Vapi Integration, you can now follow-up Facebook and Instagram leads with an AI Voice Agent for further qualifying leads or to book sales calles.

Adding a Vapi Connection to LeadSync

From your LeadSync admin area, click “Connections”.

Click the “Add Connection” button

Select “Vapi” form the connection dropdown.

From your Vapi dashboard, make sure you select the Organisation you’re working on, then go to the API Keys section.

Copy the Vapi API key.

Back in LeadSync, past your Vapi API key into the Access token section.

Back in your Vapi account, find the Assistant you’ve created ad copy the Assistant ID.

Paste the ID into the “Assistant ID to use for the call” field.

Find the phone number you with to use to call leads (you will have to import this from Twilio first)..

10.Paste the Phone ID into the Phone number ID field in LeadSync.

Name your VAPI connection – this is for your own internal purposes, then click *Update connection” to save.

Note: LeadSync will allow mapping against template variables in the prompt text:

Connecting a Meta Lead form to a Vapi

Now go to the “Lead Forms” section LeadSync and click then Add Facebook Lead Form button.

Select your Page, the Lead Form you’re using in your campaign and the Vapi connection you just created.

It’s time to map your Meta Lead form fields to the fields available in Vapi. Start with the first name – so the Voice agent can address the caller with their name. Then map the other fields from your form to fields you’ve added to Vapi.

Now you can customise the call summary. If you wish to send the Lead a follow-up email to the lead, you can add the [[email]] token to first email call summary field. You can also BCC someone.

Customise the call summary email using the tokens provided.

Test your Vapi Meta Forms Integration

To create a test lead and initiate a call, here’s how to create a test lead. You should receive a call from your Vapi voice agent within around 30 seconds. Once the call has finished, you should also receive a call summary email.

Start Turning Meta Leads into Sales Today

If you’re serious about maximizing the ROI of your Meta lead ads, instant follow-up is non-negotiable. LeadSync’s VAPI integration makes it easy to call and qualify leads automatically, giving you the edge you need to win more customers.

To start using VAPI with LeadSync, head over to our setup guide or log into your LeadSync account to get started.

Don’t let another lead slip through the cracks—start calling your leads instantly with LeadSync and VAPI.ai!

Frequently Asked Questions

What is VAPI.ai?

VAPI.ai is an AI-powered voice platform that automates both inbound and outbound calls. It can call leads instantly, ask qualifying questions, schedule appointments, and transfer calls to a human when necessary.

How does the LeadSync and VAPI.ai integration work?

When a lead submits a Meta lead ad form, LeadSync automatically sends the lead details to VAPI.ai. The AI agent then calls the lead instantly using a pre-configured script.

Can VAPI.ai handle inbound calls?

Yes, VAPI.ai can handle inbound calls in addition to outbound calls. It can answer queries, follow a script, and transfer calls to human agents if needed.

What kinds of businesses can benefit from this integration?

Businesses across industries can benefit, including real estate agencies, service-based businesses, coaching/consulting firms, automotive dealerships, and more.

Do I need technical skills to set up the integration?

You may need some technical skills or assistance in creating the AI prompt in Vapi and to add variables.

Can I customize the script used by the AI agent?

Yes, you can fully customize the script the AI agent uses to interact with leads based on your specific needs and questions.