You’re probably already familiar with ActiveCampaign, but if not, it’s a powerful email marketing and automation platform designed to help businesses manage their customer relationships more effectively. It offers a comprehensive suite of tools for email marketing, marketing automation, sales automation, and CRM. Businesses of all sizes can benefit from ActiveCampaign, but it is particularly well-suited for small to medium-sized businesses (SMBs) looking to streamline their marketing and sales processes, increase engagement with their audience, and drive growth.
Seamless Integration: LeadSync simplifies the process of connecting Google Ads leads to ActiveCampaign, ensuring your leads are automatically added to your email lists without manual intervention.
Real-Time Sync: With LeadSync, your Google Ads leads are synced in real-time, allowing you to engage with your leads promptly and increase your chances of conversion.
Custom Fields Mapping: LeadSync allows you to map custom fields from Google Ads lead form extensions to ActiveCampaign, ensuring all relevant information is captured.
Easy Setup: LeadSync offers an easy-to-follow setup process, making it accessible even for users without technical expertise.
Reliability: By using LeadSync, you can ensure that your leads are consistently and accurately transferred to ActiveCampaign, reducing the risk of data loss or errors. We’ve sent over 10 million leads to our customers!
Before you begin, make sure you have everything in place for a smooth integration setup.
Google Ads Account: You’ll need an active Google Ads account with at least one Lead Form Extension set up. Lead Form Extensions allow you to capture contact information directly within your ads, without sending users to a landing page.
Active Lead Ad Campaign: Ensure you have an active or paused Google Ads campaign using Lead Form Extensions. This is the source of your lead data.
ActiveCampaign Account: You’ll need an existing ActiveCampaign account with access to your API credentials. You’ll use these to authenticate LeadSync’s connection to your account.
LeadSync Account: A LeadSync Business plan or higher is required to connect Google Ads lead forms to ActiveCampaign.
The first step is to authorize LeadSync to access your Google Ads account and retrieve lead data from your lead form extensions.
Log in to your LeadSync account and navigate to Ad Accounts from the left sidebar menu.
Click the Google section to expand Google Ads options.
Click “Add Google Account” to initiate the authorization process.
You’ll be redirected to Google’s sign-in page. Sign in with the Google account that manages your Google Ads account. LeadSync will request permission to access your ad accounts and lead form data. Review the permissions and click “Allow” to proceed.
Once authorized, you’ll be redirected back to LeadSync. Your Google Ads account will now appear in the Ad Accounts table, ready for use with your lead forms.
Next, you’ll set up your ActiveCampaign connection in LeadSync. This tells LeadSync where to send your Google Ads leads.
Navigate to Connections in the LeadSync left sidebar and click the Add Connection button.
Select ActiveCampaign from the integration dropdown menu.
Gather your ActiveCampaign API credentials. Log in to your ActiveCampaign account, click the Settings icon (gear), then navigate to Developer. Copy your API URL and API Key, then paste them into the corresponding fields in LeadSync.
Name your connection descriptively, such as “Google Ads – ActiveCampaign” or “Google Lead Forms”. This makes it easy to identify among your other connections.
Select the ActiveCampaign List where you want your Google Ads leads to be added. This is the contact list that will receive your leads.
Click Update to complete the ActiveCampaign connection setup.
Now you’ll link your specific Google Lead Form Extension to the ActiveCampaign connection you just created and map the fields.
Go to the Lead Forms section in LeadSync’s left sidebar and click Add Google Lead Form.
Select your Ad Account from the dropdown. This is the Google Ads account you authorized in Step 1.
Select your Lead Form Extension from the second dropdown. This should display all lead form extensions available in your Google Ads account.
Select the ActiveCampaign connection you created in Step 2.
Map your fields from your Google lead form to ActiveCampaign fields. At minimum, you must map the email field, as it’s required for adding contacts to ActiveCampaign. You can also map additional fields such as first name, last name, phone number, and any custom fields you’ve created in your Google lead form.
Click Update Notification to save your lead form integration settings.
Before you go live with your lead generation campaign, it’s important to test that leads are flowing correctly from Google Ads to ActiveCampaign.
Submit a test lead through your Google Ads campaign by clicking on your ad and filling out the lead form with test information. Use a valid email address so you can verify the lead appeared in ActiveCampaign.
Wait 1-2 minutes for the lead to sync through LeadSync to ActiveCampaign.
Log in to your ActiveCampaign account and navigate to your contact list. Search for the email address you used in your test lead. If the contact appears with the correct information, your integration is working properly.
Verify field mapping: Check that all the fields you mapped are populated correctly. If any fields are missing or incorrectly mapped, go back to the lead form settings in LeadSync and adjust your field mappings.
LeadSync allows you to sync various types of information from your Google Ads lead form extensions to ActiveCampaign, including contact details like email, first name, last name, phone number, and any custom fields you have configured in your lead form.
Leads are transferred from Google Ads to ActiveCampaign in real-time. As soon as a lead submits their information through your Google Ads lead form extension, LeadSync processes the data and sends it to ActiveCampaign almost immediately. You should see leads in ActiveCampaign within 1-2 minutes.
Yes, LeadSync supports custom field mapping. During the setup process, you can specify how each field from your Google lead form should be mapped to fields in ActiveCampaign, ensuring all relevant data is captured and organized correctly.
No, you do not need any technical skills to set up LeadSync with Google Ads and ActiveCampaign. The setup process is straightforward and user-friendly, with step-by-step instructions provided in this guide. If you can navigate your Google Ads and ActiveCampaign accounts, you can set this up.
The number of leads you can process will depend on your LeadSync subscription. Also ensure that your ActiveCampaign plan supports the volume of leads you expect to manage.
Yes, you can use LeadSync to sync leads from multiple Google Ads accounts to a single ActiveCampaign account. During the setup process, you can authorize multiple Google Ads accounts and connect different lead form extensions from each account to your ActiveCampaign list.
If a lead doesn’t appear in ActiveCampaign after 2-3 minutes, check the following: First, verify that your email field is properly mapped in your lead form settings. Second, ensure your Google Ads account is still connected by checking the Ad Accounts page. Third, confirm that your ActiveCampaign API credentials are correct. If issues persist, check that your ActiveCampaign account hasn’t reached its contact limit.
ActiveCampaign is powerful, but what if you want to send your Google Ads leads to multiple platforms simultaneously? LeadSync supports integrations with dozens of platforms, so you can expand your lead distribution strategy.
Send leads to Email marketing platforms: In addition to ActiveCampaign, you can automatically add Google Ads leads to platforms like Brevo, Mailchimp, or Klaviyo. This gives you redundancy and allows you to use different platforms for different campaigns or customer segments.
Notify your team in Slack: Get instant notifications in your Slack workspace whenever a new lead comes in from Google Ads. Your sales team can respond faster and improve your lead-to-customer conversion rate.
Store data in Google Sheets: Create a centralized spreadsheet of all your Google Ads leads automatically. This is useful for reporting, analysis, and having a backup of your lead data.
Send SMS notifications: Integrate your Google Ads leads with SMS platforms like Twilio or Smsglobal to send immediate text messages to new leads, increasing engagement and conversion rates.
Works with Google, Facebook, LinkedIn, and TikTok—LeadSync is your all-in-one lead distribution platform.
Automating your lead flow from Google Ads to ActiveCampaign means less manual work, faster lead follow-up, and more conversions. With LeadSync, you can set up this integration in just a few minutes without any coding or technical expertise.
Ready to streamline your lead generation process? Start your free 14-day trial with LeadSync today and discover how easy it is to connect your Google Ads leads to ActiveCampaign and dozens of other platforms.
Looking for a different destination for your Google Ads leads? These integration guides walk you through setup step by step:
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