How to set up Facebook lead email alerts for Meta Lead Ads

You can set up Facebook lead email notifications for instant access to your leads via LeadSync. Here’s how to send new leads, generated via Meta lead ads, to any email address:

• Connect your Page’s Lead Ad form to a notification service (we use LeadSync)
• Authorise your Meta Business account
• Add the email address(es) you want Facebook Leads to Email
• Map Meta lead form fields
• Submit a test lead to make sure everything’s working.

From that moment on, every new lead form submission triggers an instant email notification, straight to your inbox. No CSV downloads or manual checks required.

Step-by-Step: Setting Up Facebook Lead Email Notifications

1. Create or log in to your LeadSync account

LeadSync taps directly into the Facebook Marketing API, watching your Lead Ads 24 / 7 and forwarding new submissions the moment they arrive. Sign up (free 14 day trial available) or log in.

2. Connect your Meta Business Account:

• In LeadSync, choose Meta Accounts → Add Account.
• Select Business rather than Personal (Business accounts unlock higher API call quotas).
• Grant Leads Access and Ad Management permissions when prompted.

3. Add an Email Connection

• Navigate to Connections → Add Connection → Email.
• Enter one or more recipient addresses, separated by commas.
• Give the connection an internal name (e.g., Sales Team – AU).
• Click Update Connection.

4. Pair Your Lead Forms With the Email Connection

• Go to Lead Forms → Add Facebook Lead Ad Form.
• Select your Page and the exact form used in your ad (double-check the form ID if you have duplicates).
• Map Facebook form fields (e.g., full_name, email, phone) to the LeadSync email fields.
• Hit Update.

5. Send a test Lead

Meta provides a built-in Testing Tool that we recommend you use to create a test lead. Submit a test entry and confirm the email lands in your inbox within 30 seconds.

Not receiving a Facebook Lead Email? Re-visit the permissions step — Business Admin privileges are mandatory. Follow our testing guide here.

Video How-To Guide

Visual learner? Here’s our 3-minute walkthrough showing you how to set up Facebook lead email notifications (including Instagram leads).

Why Instant Facebook Leads to Email Matter

Speed is the single biggest factor that turns an ad click into a paying customer.

According to Harvard Business Review, responding within five minutes can improve conversion odds by up to 10×. A real-time email alert keeps you from missing that golden window, even if you don’t live inside Ads Manager.

Customizing Your Lead Facebook Lead Email Alerts

The instant automatic lead notification email includes all the data your Facebook lead form captures including:

• Full Name
• Contact: Email and Phone Number
• Additional data: Form/Page Name, Date, and Time of Submission

Managing contacts generated from Facebook Lead Ads is crucial for ensuring that valuable leads are not missed and can be acted upon quickly.

You can customize the lead email alerts you receive in the Message Settings area in your LeadSync account. There are a number of tokens you can use to customise your email notifications.

Best Practices for Meta Lead Email Notifications

To maximize the effectiveness of your Facebook lead ads, it’s essential to set up lead email notifications. Here are some best practices to ensure you’re getting the most out of your lead notifications:

• Set up notifications for new leads: Ensure that you have notifications enabled for new leads. Prompt follow-up is key to converting leads into customers. Allow users to decide their preferences for receiving notifications, such as SMS, email, or integration with team chat apps such as Slack.
• Customize your notifications: Tailor your email notifications to include the lead’s name, email address, and other relevant information. This personalization can make your follow-up more effective.
• Use a clear and concise subject line: Your email subject line should clearly indicate the lead’s interest in your product or service. This helps in quickly identifying and prioritizing new leads.

By following these best practices, you can ensure that your lead email notifications stand out in your inbox – our your client’s inbox if you’re an agency setting up lead ads for clients.

What do LeadSync’s Meta Lead Notification Emails Contain?

The lead notification email will contain all the data that was gathered in your Facebook or Instagram lead form. Here’s an example of a lead form along with the email notification that gets sent after it’s submitted.

As you can see in the form example above, the responder is asked for:

• First Name
• Email Address
• Phone Number

The email notification that LeadSync sends contains all the data above plus:

• Form name
• Page name
• Submission date
• Submission time

What will the email notification look like?

Here’s an example of the lead notification email.

Beyond Email Lead Notifications: Integrating CRMs

If you want to get a little more sophisticated with lead management, LeadSync has other data integration options.

Send Facebook Leads to CRMs

Using a CRM for your business? Syncing new contacts generated from Facebook Lead Ads into CRM systems is crucial for efficient lead management.

Ensuring users are notified instantly when new leads are generated helps facilitate quick follow-ups and reduces manual processes. Get your Facebook leads into popular CRM platforms including:

• ActiveCampaign
• AgileCRM
• Autopilot
• Copper
• DocEngage
• Follow Up Boss
• Hubspot
• Keap (Infusionsoft)
• Ontraport
• Slack
• ServiceBridge
• SharpSpring
• Zoho CRM

Email Marketing Platform Integrations

Need to send leads to an email marketing platform? Have you leads sent to:

• Mailchimp
• Aweber
• Constant Contact
• ConvertKit
• Customer.io
• GetResponse
• Iterable
• VerticalResponse
• Campaign Monitor
• Mailer Lite
• Brevo

If Email or CRM’s aren’t your thing and you want instant SMS notifications, LeadSync has this feature too, allowing you to receive an SMS message within minutes of a lead being submitted. It is crucial to be notified immediately when a lead is submitted to ensure quick follow-up and enhance engagement. Additionally, there are free tools available for setting up SMS notifications, making it a budget-friendly solution. With the SMS notifications feature, you’ll receive an SMS alert within minutes of a lead being submitted.

Autoresponders: Send Email & SMS Responses to Facebook Leads

You’re not always in a position to respond to a new lead with a phone call so LeadSync has an option to send an email autoresponder or SMS autoresponder, so long as you’ve asked for an email or mobile phone number in your lead form. You can also set up a new account to send automated email or SMS responses to new leads.

Why 20,000+ Pages Trust LeadSync

Handling over 120,000 email notifications per month for more than 20,000 Facebook Pages, LeadSync has been a trusted lead ad solution since Facebook introduced lead ads in 2016. We offer email alerts and have integrations with 30+ popular apps.

Final Thoughts

Facebook Lead Ads excel at filling your funnel—but converting those leads means responding quickly. By wiring your forms to instantly email you, you cut response times, boost conversions, and free your team from daily CSV exports. Whether you’re a solo consultant or a 50-seat sales floor, setting up a lightning-fast email alert is the easiest upgrade you can make.

Ready to capture every opportunity the moment it lands? Try LeadSync free for 14 days and never miss another Facebook lead again.