How to Send Facebook Leads to Your Dealer CRM with LeadSync (ADF/XML)

Facebook Lead Ads are a goldmine for automotive dealers, but only if those leads land in your CRM fast and complete. If you’re manually copying lead data into VinSolutions, ELEAD, DealerSocket, or ProMax, you’re wasting time and losing follow-up speed. ADF/XML integration automates the entire process—Facebook leads flow directly into your dealer CRM in real time, ready for your sales team to act on. Here’s how to set it up.

Quick Start: 5 Steps to Facebook Leads in Your Dealer CRM

• Find your CRM’s ADF intake email (check your dealer principal, CRM admin, or support docs)
• Sign up for LeadSync (14-day free trial, no card required)
• Connect your Facebook Lead Form and select ADF/XML as your destination
• Enter your CRM’s ADF email address and map your lead fields
• Test with a lead and watch it flow into your CRM within seconds

Why Send Facebook Leads via ADF/XML?

ADF/XML is the automotive industry standard. Every major dealer CRM speaks it. Here’s what you get:

• Universal Compatibility. Works with VinSolutions, ELEAD/CDK, DealerSocket, ProMax, and hundreds of other ADF-compatible CRMs. No proprietary APIs, no custom integrations.
• Real-Time Delivery. Leads arrive in your CRM within seconds of form submission. No batch processes, no daily sync windows. Your sales team sees the lead immediately.
• Rich Field Mapping. Capture vehicle of interest, trade-in details, finance preferences, custom questions, and more. Every field your Facebook form collects gets delivered to your CRM.
• Proven at Scale. Used by automotive agencies and dealer groups across the US and Australia. Handles high-volume campaigns without breaking a sweat.
• No Middleman Fees. 14-day free trial, then affordable flat rate. No per-lead charges like Zapier. No integration limits.

Step-by-Step: Connect Facebook Leads to Your Dealer CRM

Step 1: Find Your CRM’s ADF Intake Email

Every dealer CRM has an ADF intake email address. This is a dedicated email that accepts ADF/XML-formatted lead data. You’ll need this address to configure LeadSync.

Where to find it:

• Check your CRM documentation or settings page. Look for “ADF email,” “lead intake,” or “automated lead delivery.”
• Ask your CRM support team or dealer principal. They’ll have it on file.
• Check your dealer’s onboarding email from your CRM vendor. Often included in setup documentation.

Save this email address—you’ll need it in Step 3.

Step 2: Log in to LeadSync and Add a New Connection

Visit leadsync.me and sign up for your free trial (no credit card required). Once logged in, you’ll see your dashboard. Click “Add New Connection” or “New Integration.”

LeadSync will ask you to:

• Choose your source: Facebook Lead Form
• Authenticate with Facebook (one-time OAuth)—this allows LeadSync to read your leads
• Select which Facebook Lead Form to monitor (if you have multiple forms)

Step 3: Select ADF/XML and Enter Your CRM Email

After connecting your Facebook form, LeadSync asks where to send the leads. This is the destination step.

Select “ADF/XML” from the destination dropdown. Then paste your CRM’s ADF intake email address (the one you found in Step 1).

LeadSync will validate the email and confirm it’s reachable. You’re all set.

Step 4: Set Up Your Facebook Lead Form

If you haven’t already created a Facebook Lead Form, do that now. Go to your Facebook Business Account, open Ads Manager, and create a Lead Form in your ad campaign.

Add the fields you want to capture:

• Name (required)
• Email (required)
• Phone (required)
• Vehicle of interest (dropdown, e.g., model, year)
• Trade-in vehicle details (year, make, model)
• Finance preference (finance, lease, cash)
• Desired timeframe (ASAP, 1-2 weeks, etc.)
• Custom questions (budget, color preference, etc.)

Save your form and note its name—you’ll select it in LeadSync when connecting your source.

Step 5: Map Your Fields (Standard + Vehicle Fields)

Once you’ve selected your Facebook Lead Form in LeadSync, you’ll see a field mapping interface. This is where you tell LeadSync how to translate Facebook fields into ADF/XML fields.

Standard mappings (LeadSync handles these automatically, but you can override):

• First Name → FirstName
• Last Name → LastName
• Email → EmailAddress
• Phone → PhoneNumber
• Comments → Comments

Vehicle-specific mappings (assign your Facebook custom fields):

• Vehicle of Interest field → Vehicle_of_Interest (or custom tag)
• Trade-in Year → TradeIn_Year
• Trade-in Make → TradeIn_Make
• Trade-in Model → TradeIn_Model
• Finance Preference → FinancePreference
• Desired Timeframe → TimeFrame

If you have custom questions in your Facebook form, you can map those too. LeadSync will include them in the ADF/XML Comments or custom fields.

Step 6: Test with a Lead

Once mapping is complete, LeadSync is ready. Submit a test lead through your Facebook form (from your own phone or a colleague’s). Within 10–30 seconds, it should appear in your CRM inbox or lead dashboard.

Check your CRM for:

• Lead contact details (name, email, phone)
• Vehicle details (year, make, model, trade-in info)
• Custom field data and comments
• Timestamp of the lead submission

If everything looks good, you’re live. Turn on your Facebook ad campaign and watch leads flow in automatically.

Customizing Your ADF/XML Integration

LeadSync gives you fine-grained control over how your leads are formatted and delivered.

Custom Tags and Metadata: Struggling to categorize leads in your CRM? Add custom tags to your ADF payload. For example, tag all Facebook leads with “Facebook_Paid” or “Campaign_Q1” so your sales team can filter and report accurately.

Lead Scoring and Routing: Advanced users can route leads based on vehicle interest or location. For example, all truck inquiries go to your truck specialist, and all sedan inquiries go to your used-car manager. This requires custom scripting, but LeadSync’s API supports it.

Multi-Destination Delivery: Need to send the same lead to multiple CRM intake emails? LeadSync supports parallel delivery. One lead, multiple CRMs. Useful if you run multiple dealerships or share leads with a central office.

Lead Deduplication: LeadSync can detect duplicate leads (same email and phone) and either skip sending or update an existing CRM record. Check your integration settings to enable deduplication.

Go Beyond ADF/XML: Multi-Channel Lead Routing

ADF/XML is perfect for your CRM, but LeadSync also supports routing Facebook leads to other channels on the same connection. Your sales team can monitor leads across email, Slack, Google Sheets, and SMS simultaneously.

• Email Notifications: Get instant email alerts for every new lead. Read our guide: How to Set Up Facebook Lead Ads Email Notifications
• Slack Alerts: Post leads to a dedicated Slack channel for your sales team. Faster than email. Learn more: Synchronized Facebook Leads to Slack
• Google Sheets: Build a live lead database in Google Sheets for reporting and analysis. Details: Facebook Lead Ads to Google Sheets
• SMS Notifications: Text your sales team the moment a high-priority lead comes in. See: Facebook Lead Ads SMS Notifications

This multi-channel approach ensures no lead falls through the cracks. While your CRM is the system of record, real-time Slack or SMS alerts get your team on the phone within minutes.

Frequently Asked Questions

What if my CRM doesn’t have an ADF intake email?

Most modern dealer CRMs support ADF/XML. If yours doesn’t, contact your CRM vendor—they may have a direct API integration available. Alternatively, LeadSync supports many CRMs directly (VinSolutions, DealerSocket, Jobber, etc.) without needing ADF. Check the integrations page to see if your CRM is listed.

Can I send Facebook leads to multiple dealer CRMs at once?

Yes. LeadSync lets you add multiple destinations to the same Facebook Lead Form. Set up one connection for ADF/XML to your primary CRM, and a second connection for your backup or secondary dealership. Each lead is sent to both automatically.

How long does it take for a lead to appear in my CRM?

Usually 10–30 seconds. LeadSync monitors your Facebook Lead Form in real time and sends the ADF/XML email as soon as a form is submitted. Delivery depends on your CRM’s email processing speed, which is typically instant but can take a few minutes if your CRM is processing a high volume.

What if a lead is missing a required field (like phone number)?

LeadSync will still send the lead to your CRM, but it will note the missing field in the ADF/XML. Your CRM may flag the lead as incomplete or ask your sales team to fill in the missing info. To reduce incomplete leads, make phone a required field in your Facebook Lead Form.

Does LeadSync charge per lead?

No. LeadSync charges a flat monthly rate based on your plan, not per lead. You can send unlimited leads without worrying about overage fees. Perfect for high-volume campaigns.

Can I customize the ADF/XML format for my specific CRM?

LeadSync uses standard ADF/XML format, which all major CRMs accept. If your CRM requires a proprietary variation, contact LeadSync support with your CRM’s spec sheet—custom formatting may be available.

What happens if my CRM’s ADF email bounces?

LeadSync will detect the bounce and alert you (via dashboard notification or email). Check that the ADF email is correct and active with your CRM. Update it in your LeadSync settings and re-test with a lead.

Can I test the integration before going live?

Absolutely. LeadSync includes a test mode. Submit a test lead through your Facebook form and check your CRM. No need to worry about data pollution—test leads are clearly marked.

Does LeadSync support multi-location dealership groups?

Yes. You can create multiple connections within your LeadSync account, each pointing to a different dealership’s ADF email. Route Facebook leads from Campaign A to Dealership A and Campaign B to Dealership B—all managed from one dashboard.

Ready to Automate Your Facebook Leads?

Stop manually copying lead data into your dealer CRM. ADF/XML integration gets your Facebook leads where they need to go—instantly and accurately. Your sales team wins, your conversion rates improve, and you reclaim hours of admin time every week.

Start your free 14-day trial with LeadSync today. No credit card required, no setup fees, no integration limits. Choose your plan and get started.