How to Connect Facebook Leads with MailerLite

If you’re running Facebook lead ads and want to sync those leads directly with your Mailerlite account, you’re in the right place. This guide will walk you through the process to seamlessly connect Facebook leads to Mailerlite.

What is MailerLite?

Mailerlite is a powerful email marketing platform designed to help businesses of all sizes create and manage effective email campaigns. With its user-friendly interface and robust features, Mailerlite enables you to build professional email newsletters, automate your marketing processes, and track your results effortlessly.

Features of Mailerlite:

1. Drag-and-Drop Editor: Create stunning email campaigns without any coding skills using the intuitive drag-and-drop editor.

2. Automation: Automate your email marketing with ease, from welcome emails to complex workflows, ensuring timely and relevant communication with your subscribers.

3. Landing Pages and Pop-Ups: Design and publish engaging landing pages and pop-ups to capture leads and grow your email list.

4. Segmentation: Target specific groups of subscribers with personalized content using advanced segmentation features.

5. Analytics and Reporting: Track the performance of your campaigns with detailed analytics and reporting, helping you make data-driven decisions.

Benefits of Mailerlite:

1. Cost-Effective: Mailerlite offers competitive pricing plans, making it accessible for businesses with any budget.

2. Ease of Use: Its user-friendly design ensures that even beginners can create and manage professional email campaigns without a steep learning curve.

3. Scalability: Whether you’re a small business or a large enterprise, Mailerlite scales with your needs, offering features that grow with your business.

4. Integration: Seamlessly integrate Mailerlite with other tools and platforms, enhancing your overall marketing strategy.

By leveraging Mailerlite’s features, businesses can enhance their email marketing efforts, engage with their audience more effectively, and drive better results.

Why Sync Facebook Leads with Mailerlite?

Connecting your Facebook leads to Mailerlite allows you to automatically add new leads to your email marketing campaigns, without having to manually download them from the Meta Business Suite. With this integration, you can ensure that your lead data is always up-to-date and your email lists are constantly growing.

Prerequisites

Before we dive in, make sure you have:

• A Facebook page with active lead ads.

• A Mailerlite account.

• Admin access to both accounts.

• An account with LeadSync.

Step 1: Set Up Your Facebook Lead Ads

1. Create a Lead Ad Campaign: Go to your Facebook Ads Manager, create a new campaign, and choose the ‘Lead Generation’ objective.

2. Create a Lead Form: Follow the prompts to create a lead form. Ensure you collect all the necessary information such as name, email address, and any other relevant details.

Step 2: Connect Facebook Leads to Mailerlite Using LeadSync

1. Sign In to LeadSync: Log in to your LeadSync account. If you don’t have one, sign up at LeadSync.

2. Add a New Connection: In your LeadSync dashboard, go to ‘Connections’ and click ‘Add Connection’.

3. Select MailerLite from the Connection dropdown.

4. Generate an API Key in Mailerlite: login to your MailerLite account, go to Integrations, then click the Use button in the API section. Add an API token for LeadSync and copy the API token.

5. Past your API token into LeadSync and click Update connection. If you’ve created Groups in MailerLite, you’ll be able to select the group to add new leads to from the List dropdown.

Step 3: Pair Your Leadform to your Connection

1. Go to the Lead Forms section and click Add Facebook Lead Form

2. Select your Page and the MailerLite Connection you just created. You’ll may also be prompted to map your form fields to MailerLite fields. Click Update notifications once you’re done.

Step 4: Test your connection

We always recommend that you create a test lead to make sure it gets added to your MailerLite list. Here’s how to create a test Facebook lead.

Best Practices

• Regularly Monitor Your Leads: Ensure that the leads are syncing correctly by regularly checking your Mailerlite account.

• Segmentation: Use Mailerlite’s segmentation features to categorize your leads for more targeted email campaigns.

• Follow Up Promptly: Set up automated welcome emails to engage new leads as soon as they sign up.

Troubleshooting

If you encounter any issues, here are a few tips:

• Check Permissions: Ensure that LeadSync has the necessary permissions to access both your Facebook and Mailerlite accounts.

• Field Mapping: Double-check the field mappings to ensure all necessary fields are correctly aligned.

• Support: Contact LeadSync Support for further assistance.

Conclusion

By following these steps, you can effortlessly connect Facebook leads to Mailerlite, ensuring your email marketing efforts are streamlined and effective. This integration will save you time and help you engage with your leads more efficiently.

Start connecting your Facebook leads to Mailerlite today and watch your email list grow!