In this article we explore the best WordPress lead generation popup plugins to increase conversions on your WordPress website. I’ll aim to give you straightforward reviews and advice about the best plugins that excel in creating compelling popups and landing pages designed to increase leads. Explore which plugins offer the best mix of features, ease of use, and customer support, all tailored to enhance your WordPress site effectively.
The Best WordPress Lead Gen Plugins
- Best for Conversion Rate: Hello Bar
Best for Conversion Rates: OptinMonster
Best for Form Creation: WPForms
Best for Push Notifications: PushEngage
Best for Landing Pages: SeedProd
Best for Viral Giveaways: RafflePress
Best for Social Proof: TrustPulse
Hello Bar – The Conversion Beast
Price: From $29/month
Pros:
User-friendly
High conversion rates
Affordable pricing
Strong customer support
Cons:
Need for more in-depth campaign metrics
Room to expand integrations
HelloBar has been a favourite popup and conversion tool of our for quite a few years now. It’s a beast when it comes to optimizing conversions – particularly given the range of popup bars they offer. HelloBar is user-friendly and customizable, making it an ideal choice for small to medium-sized businesses. The features of Hello Bar include:
Visually appealing pop-ups
Page Level Targeting
Retargeting
Drag-and-drop builder
These features make it easy to capture the attention of your website visitors and create compelling campaigns in no time, fostering personal and meaningful conversation.
However, while it integrates well with popular email marketing software, there’s still room to expand these integrations. In terms of support, HelloBar does a commendable job.
Rating:
User-friendliness: 8/10
Conversion rates: 8.5/10
Pricing: 7/10
Customer support: 9/10
WPForms – The User-Friendly Champion

Price: $39.50/year
Pros:
Beginner-friendly
Highly customizable
Wide range of form types
Strong customer support
Cons:
Limited features in the free version
High price for large-scale usage
WPForms stands out as the champion in terms of user-friendliness for creating a WordPress site. The plugin offers the following benefits:
The drag-and-drop interface makes form creation a breeze, even for non-technical users like myself. This drop form builder is versatile, capable of generating numerous form types like contact, payment, surveys, and signup forms without complications.
The support ecosystem for WPForms, including extensive documentation and video tutorials, is also a great help.
However, the free version’s features are relatively limited, and users need to invest in paid versions to access essential addons. While the pricing might seem high for large-scale usage, sales events can make advanced features more affordable. Despite minor shortcomings, WPForms remains a strong contender in the world of WordPress lead generation plugins.
Rating:
User-friendliness: 9/10
Customization: 8/10
Pricing: 7/10
Customer support: 9/10
PushEngage – The Notification Ninja

Price: $29/month
Pros:
Easy installation
Effective delivery of push notifications
Personalized targeting
Good return on investment
Cons:
Latency in notifications
High cost compared to competitors
PushEngage is the ninja of push notifications. Its features include:
Easy installation and user-friendliness
Personalized targeting of notifications based on user behavior and schedule
Compatibility across major content management and marketing tools
These features make it a go-to for bloggers with smaller audiences and businesses alike, streamlining the workflow.
On the flip side, the latency in notifications reaching users might impact the timing for urgent notifications. The pricing structure might also be a drawback for some users, especially considering the limitations of the free plan. However, despite the higher cost, PushEngage does provide a positive return on investment due to its effective user reach.
Rating:
Ease of use: 8/10
Notification delivery: 8/10
Pricing: 7/10
Return on investment: 8/10
SeedProd – The Landing Page Maestro

Price: $39.50/year
Pros:
Easy landing page creation
Highly customizable
Compatible with any WordPress theme
Strong customer support
Cons:
Not ideal for sites with extremely high volumes of customer activity
SeedProd is the maestro of landing page builders. Its features include:
Intuitive user interface and drag-and-drop builder
Easy to create landing pages even if you lack coding knowledge
Mobile-friendly designs
Compatible with any WordPress theme, allowing you to maintain your brand’s aesthetics across different pages
Solid customer support
While it’s competitively priced with a free version available, it may not be ideal for sites with extremely high volumes of customer activity. However, the advanced features and domain mapping capabilities of the Pro version do make it worth considering if you’re serious about optimizing your lead generation efforts.
Rating:
Ease of use: 9/10
Customization: 8.5/10
Pricing: 7.5/10
Customer support: 9/10
RafflePress – The Viral Sensation

Price: $39.20/year
Pros:
Easy to set up viral giveaways
Highly customizable
Strong customer support
Cons:
Not ideal for sites with extremely high volumes of customer activity
RafflePress is a sensation when it comes to creating viral giveaways. Its features include:
Beginner-friendly campaign builder
Customizable notifications
Easy setup and management of contests
Ability to quickly grow email lists
Commendable support from the team
On the downside, RafflePress might not be the best fit for sites with extremely high volumes of customer activity. However, the tool can significantly contribute to email list growth through engaging and interactive viral campaigns, making it a worthy contender in the world of WordPress lead generation plugins.
Rating:
Ease of use: 8/10
Customization: 8.5/10
Pricing: 7.5/10
Customer support: 9/10
TrustPulse – The Social Proof Powerhouse

Price: $5/month
Pros:
Easy setup
Highly customizable notifications
Powerful targeting rules
Cons:
Not ideal for sites with extremely high volumes of customer activity
TrustPulse is the powerhouse of social proof notifications. Its easy setup and customizable notifications make it a favorite among businesses looking to boost conversions. I’ve found that showing live, verified customer activity on my site significantly enhances purchase and signup rates.
However, TrustPulse might not be the best fit for sites with extremely high volumes of customer activity. Though, with plans starting at just $5 per month, it’s accessible for many budgets and can provide an instant boost to conversions.
Rating:
Ease of use: 8.5/10
Customization: 8.5/10
Pricing: 8/10
Effectiveness: 9/10
Choosing Your Perfect WordPress Lead Generation Plugin: A Comprehensive Guide
Choosing the perfect WordPress lead generation plugin for your WordPress website can be a daunting task, but it doesn’t have to be. When making your choice, prioritize ease of use. You want a plugin that you can set up and manage without needing extensive technical expertise. Customization is also key. Your forms and campaigns should blend seamlessly with your website’s design, which includes adjusting colors, styles, and content to fit your brand.
A good lead generation plugin should offer seamless integration with a variety of marketing tools and platforms, including but not limited to email marketing services and CRMs. This ensures a smooth lead generation and management process. When searching for the best lead generation plugins, be aware of any compatibility issues reported, as they could affect the overall functionality when used in conjunction with certain themes or other plugins.
Remember, the goal is to generate leads that are high-quality and more likely to convert into customers, subscribers, and loyal readers. The right lead generation tools can help you achieve this goal, optimize your lead capture and conversion efforts, and grow your business using a powerful lead generation tool like lead generation forms.
Summary
In conclusion, WordPress lead generation plugins are vital tools in turning website visitors into potential customers. From OptinMonster’s exceptional conversion rates to TrustPulse’s social proof notifications, there’s a plugin suited for every business need. Each plugin has its unique strengths, and the best one for you will depend on your specific requirements and objectives.
Remember, lead generation is not a one-size-fits-all approach. It’s a strategy that requires continuous optimization and adaptation. With the right tools and strategies in place, you can transform your WordPress site into a powerful lead generation machine and grow your business like never before.
For off-site lead generation on Facebook and Instagram, check out our guide to facebook lead ads.
Frequently Asked Questions
How do I add lead generation to WordPress?
To add lead generation to your WordPress site, you can use a plugin like WPForms to create a simple contact form in minutes using the drag-and-drop builder. Then, you can connect the form to email marketing services for lead capture and management.
How do I create a pop up plugin in WordPress?
To create a pop up plugin in WordPress, simply log in to your WordPress site, go to Plugins » Add New, search for “popup maker,” install the plugin, and activate it. That’s it! Now you’re all set to use your pop up plugin.
Is WordPress good for lead generation?
Yes, WordPress is great for lead generation as it offers numerous effective plugins, such as MonsterInsights, to enhance site functionality and attract leads.
How do I choose the right WordPress lead generation plugin?
To choose the right WordPress lead generation plugin, prioritize ease of use, customization, integration with marketing tools and platforms, and compatibility with your website theme and other plugins. Choose a plugin that meets these criteria for the best results.
Why is customization important in a lead generation plugin?
Customization is important in a lead generation plugin because it allows your forms and campaigns to integrate smoothly with your website’s design, maintaining brand coherence.