Beware the Facebook Audience Network in Traffic Campaigns

Recently, while running a Facebook Ad campaign optimised for traffic, I noticed the campaign was generating clicks at a reasonably low Cost Per Click. Awesome Start! Or so I thought… Digging deeper into the result, I broke the Facebook ads report down by Placement to see which placements were contributing the clicks. Low and behold,… Continue reading Beware the Facebook Audience Network in Traffic Campaigns