With Facebook advertisers worried about the affect the recent iOS updates will have, Facebook Lead ads are still a powerful way of generating leads, but your retargeting campaigns won’t be as effective. Here’s the good news and the not so good news, given the iOS 14 privacy update: The Good News Facebook Lead Ads are… Continue reading How Apple’s iOS 14 Affects Facebook Lead Ads
Category: Facebook Ads
Check out our articles on how to run and optimise your Facebook ad campaigns for the best return on ad spend.
3 Facebook Success Stories from the Automotive Industry
Here at LeadSync, we’ve seen a quite a few Facebook success stories with Lead ads, used to generate test drives for new cars as well as car sales for used cars. If you’re in the automotive industry and using Facebook Ads, you know what a powerful tool it is for generating leads. But it’s always… Continue reading 3 Facebook Success Stories from the Automotive Industry
Beware the Facebook Audience Network in Traffic Campaigns
Recently, while running a Facebook Ad campaign optimised for traffic, I noticed the campaign was generating clicks at a reasonably low Cost Per Click. Awesome Start! Or so I thought… Digging deeper into the result, I broke the Facebook ads report down by Placement to see which placements were contributing the clicks. Low and behold,… Continue reading Beware the Facebook Audience Network in Traffic Campaigns
The #2 Metric You Should be Tracking in Lead Ad Campaigns
The #2 metric you should be tracking as part of your Facebook Lead Ad campaigns is Cost Per Lead. From your Facebook Ads manager account it should be pretty easy to find. The default report for Lead Ad campaigns includes a column called Cost per Result. In this column you should see your cost “Per… Continue reading The #2 Metric You Should be Tracking in Lead Ad Campaigns