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Real estate teams lose deals when leads sit in Google Ads for hours. By the time you manually export and import contacts into Follow Up Boss, your competition has already called. LeadSync automates this entirely — Google Ads leads land in Follow Up Boss instantly, complete with address data, phone, email, and custom tags for agent routing.
No technical setup required. This takes 10 minutes from start to finish.
Speed wins real estate deals. The first agent to call closes the deal. Here’s what LeadSync delivers:
Log into LeadSync and go to Ad Accounts in the left menu. Click “Add Google Account.” You’ll be taken to Google’s OAuth screen where you can authorize LeadSync to access your ad accounts and lead form data.
Sign in with the Google account that manages your Google Ads campaigns. LeadSync will display all available Google Ads accounts in your dashboard. Make sure the account containing your lead form extension appears in the list.
This OAuth connection is secure and revocable anytime through your Google Account settings.
Follow Up Boss handles authentication via API key. This is more secure than storing your password and lets you revoke access anytime.
Log into your Follow Up Boss account as an Admin. Go to Settings > More > API. Click the box to reveal your API key and copy it — you’ll paste this into LeadSync next.
Log into LeadSync. Click Connections in the top menu, then “Add Connections.”
Find Follow Up Boss in the dropdown list. Paste your API key into the field and name this connection (example: “Follow Up Boss – Google Leads”). Click “Update Connection.”
LeadSync validates the connection immediately. If you see a green checkmark, you’re connected. If you see an error, double-check that you copied the entire API key with no extra spaces.
After connecting, LeadSync reads your Follow Up Boss account and shows all available lists. Select the list where new leads should land.
Next, add custom tags. These tags route each lead to the right agent or action. For example, you might tag leads as “google-lead-form” or “real-estate-buyers” so your Follow Up Boss automation can assign them correctly.
You can add multiple tags per lead. Click “Add Tag” to add each one. When done, click “Update Connection.”
Now tell LeadSync which Google lead form extension to watch. Go to “Lead Forms” (or “Add Lead Form”) and select “Google” as the source.
From the first dropdown, select your Google Ads Account (the one you connected in Step 1). Then select your Lead Form Extension from the second dropdown.
In the “Destination” section, select your Follow Up Boss connection from the dropdown. Map your form fields to Follow Up Boss fields — at minimum, email and phone should be included.
Click “Update Notifications.” From now on, every lead submitted to your Google lead form will automatically sync to Follow Up Boss with all fields and tags intact.
Submit a test lead to your Google Ads campaign’s lead form and check Follow Up Boss within 10 seconds. You should see the contact appear in your selected list with all fields and tags applied.
If leads aren’t syncing, go to LeadSync’s Activity log (on your dashboard) to see error details. Most issues are API key typos or Google permission problems — both are fixable in 2 minutes.
LeadSync maps your Google form fields to Follow Up Boss automatically. Here’s how to fine-tune the mapping for your workflow.
When you first connect, LeadSync matches common fields: name, email, phone, and address components. If your Google lead form includes custom questions (like “Property Type?” or “Budget?”), you can map those to Follow Up Boss custom fields.
Go back to your lead form connection and click “Edit Field Mapping.” You’ll see all form fields on the left and Follow Up Boss fields on the right. Drag to match them, or use the dropdown to select manually.
Custom fields in Follow Up Boss will appear if you’ve created them in your FUB account. Make sure the custom field exists before mapping — LeadSync can’t create custom fields for you.
One of Follow Up Boss’s biggest wins is that LeadSync parses and syncs complete address information: street address, city, state, zip code, and country. This is particularly powerful for real estate teams managing multiple territories.
You can use address data to create Follow Up Boss automations. For example, route all leads from a specific city to the corresponding team agent using conditional logic or tags combined with LeadSync’s city field.
Combine address tags with Follow Up Boss’s own routing rules for even more precision.
If you run multiple lead forms (Google, Facebook, LinkedIn, TikTok), you can point all of them at the same Follow Up Boss connection — they’ll all land in the same list with consistent tag-based routing.
Or, create separate connections if you want to route different campaigns to different Follow Up Boss lists. For example, “Buyers” to one list and “Sellers” to another.
Follow Up Boss is just one part of your lead tech stack. LeadSync also syncs your leads to email, SMS, Slack, and Google Sheets — all from the same Google lead form.
Most teams use Follow Up Boss + Email + Slack. This gives you CRM routing, agent notifications, and a team alert in seconds.
Yes. Follow Up Boss requires a paid LeadSync account (Business or Agency tier). Free accounts don’t support Follow Up Boss integration. Start your free 14-day trial of any paid plan to test.
No. LeadSync only adds new leads. Existing contacts are never touched. If the same email arrives twice, Follow Up Boss’s deduplication handles it (it creates one contact or updates fields, depending on your FUB settings).
Most leads appear in Follow Up Boss within 10 seconds of form submission. Real estate deals are won on the first call, so this speed is critical. LeadSync is optimized for the 5-minute rule.
Yes. Connect all forms to the same Follow Up Boss connection. They’ll all feed into the same list. Use tags to differentiate them (e.g., “google-buyers” vs. “google-sellers”).
LeadSync syncs whatever Google provides. If someone doesn’t fill out the address field on your form, it will be blank in Follow Up Boss. No errors, no failed syncs — the lead still goes through with available data.
Yes. Tags applied by LeadSync are just regular Follow Up Boss tags. You can add, remove, or change them manually anytime. LeadSync never overwrites tags — it only adds them on initial sync.
LeadSync will show a connection error in your dashboard. Go back to Follow Up Boss, generate a new API key, and update it in LeadSync. Syncing resumes immediately.
Yes. Set up the same Follow Up Boss connection, then add separate lead forms for Facebook, LinkedIn, and TikTok. All leads route to the same Follow Up Boss list with consistent tagging.
Check your Activity log in LeadSync — it shows every sync attempt with error messages. Most issues are API key problems or Google permission misconfigurations. Our support team also responds within 1 hour if you email support@leadsync.me with your connection name.
Looking for a different destination for your Google Ads leads? These integration guides walk you through setup step by step:
Stop losing real estate deals to slow lead data entry. LeadSync puts Follow Up Boss in front of your team the moment a lead arrives from Google Ads.
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