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Keap (formerly Infusionsoft) is designed to automate your entire customer journey, but only if leads arrive on time. Most teams download Google Ads leads manually or use sluggish integrations that create duplicate records and lose contact information. Your leads get tagged wrong, enter the wrong campaign sequence, and waste your automation investment. LeadSync sends Google Ads leads to Keap in real-time, automatically tags them so they enter the correct campaign, and updates existing contacts instead of creating duplicates. No manual tagging. No wasted automation. No lost leads.
Get Google Ads leads into Keap in 5 minutes:
Keap’s power comes from automation. Tags trigger sequences, sequences nurture leads into customers, and everything happens without you lifting a finger. But that only works if leads arrive in Keap with the right tags at the right time. Manual syncing means leads arrive late and get tagged wrong. Real-time sync with automatic tagging means your automation actually works.
LeadSync uses OAuth to connect to Google Ads, which means one-time approval and automatic token management. No API keys to track down. Start by logging in to your LeadSync account.
Click “Ad Accounts” in the left sidebar, then select “Google” from the menu. Click the “Add Google Account” button. A new window opens asking you to log in to (or confirm access in) your Google account. This is Google’s OAuth approval screen. It shows that LeadSync is asking permission to access your Google Ads lead forms and account information. Review the permissions, then click “Allow” to confirm.
After you click “Allow,” the browser returns to LeadSync and your Google Ads account appears in a table on the Ad Accounts page. The connection is live and LeadSync can now access your lead forms. Your data is secure, and you can revoke access anytime from your Google account settings.
Now set up your destination for Google leads. Click “Connections” in the left sidebar, then click “Add Connection.” A dropdown menu appears. Look for “Keap” or “Infusionsoft” in the list—both names work since Keap is the newer name for Infusionsoft—and select it.
A new window opens asking you to log in to (or confirm access in) your Keap account. This is Keap’s OAuth approval screen. It shows that LeadSync is asking permission to create and update contacts in your Keap account. Review the permissions, then click “Accept” or “Approve” to confirm.
LeadSync will only access contact and automation features. It won’t touch your campaigns, sequences, or other settings.
After you click “Approve,” the browser returns to LeadSync and the OAuth token fills automatically. No copying. No pasting. The connection is live.
Give this connection a name—something like “Keap Main” or “Google Leads”—so you can identify it if you add more connections later. Then click “Update Connection” to save it.
Now tell LeadSync which Google lead form to sync. Click “Lead Forms” in the left sidebar, then click “Add Google Lead Form.”
LeadSync will ask you to select your Google Ads account (you need manager access), your specific Lead Form Extension, and the Keap connection you just created. Choose all three from the dropdowns.
This is where your Google form data becomes Keap contact data. LeadSync shows you each field from your Google Lead Form Extension alongside all available Keap fields (both standard fields like address, phone, company, and any custom fields you’ve created).
For each Google field, select where it should go in Keap. Email maps to “Email” (this is required), first name to “First Name,” phone to “Phone,” and so on. Keap supports 70+ fields, so if you have custom fields for things like “Budget,” “Project Timeline,” or “Industry,” map those too. LeadSync won’t drop your data.
Here’s where LeadSync and Keap automation become powerful. In Keap, tags trigger sequences. LeadSync lets you automatically apply tags to each incoming Google lead so it enters your automation right away.
Select which Keap tags you want applied to Google Ads leads. For example, you might tag them “Google Lead” so they enter a “Google Lead Nurture” sequence, or tag them with a specific campaign name like “Spring Campaign.” You can select multiple tags. LeadSync will apply all of them automatically to each new lead.
Review your field mappings and tags one more time. Then click “Update Notification” to activate the connection. LeadSync will confirm your setup is live and start listening for new Google Ads leads.
To test, submit a lead through your Google Lead Form Extension and wait 10-15 seconds. Log in to Keap and check your contacts. Your test lead should appear with all mapped fields filled in and your selected tags applied. If it does, you’re live. If not, double-check your field mappings and tag selections.
Keap is built for customization, and LeadSync gives you precise control over how leads are created and processed.
The key feature is automatic tagging. Because tags trigger sequences in Keap, automatically tagging incoming leads means they start automation immediately. Instead of manually moving leads into sequences, your entire lead funnel runs on autopilot. For example, you might tag Google leads “Google Lead,” Facebook leads “Facebook Lead,” and LinkedIn leads “LinkedIn Lead.” Then in Keap, each tag triggers a different nurture sequence optimized for that channel.
Another powerful customization is duplicate handling. Keap has a rich contact database. If someone submits your form twice with the same email, LeadSync won’t create a duplicate. It updates the existing contact with new information and applies your tags again (or adds new tags if you’ve changed them). This keeps your Keap database clean and prevents your sequences from spamming returning leads.
If your Google Lead Form Extension has multiple questions or custom fields, map those to Keap custom fields so you capture all the nuance. Keap’s reporting and segmentation can then use this data to refine your sequences. The more detailed your field mapping, the more intelligent your automation becomes.
Keap is powerful for email automation, but your leads need more than just email. LeadSync routes each lead to multiple destinations simultaneously so your team stays informed and your data is backed up everywhere.
Send your Google Ads leads to Keap and also notify your sales team in Slack immediately, save a backup to Google Sheets, send SMS notifications to your reps, or trigger follow-up emails beyond Keap’s automation. All in real-time. All from one connection. This is why companies replace Zapier—LeadSync handles lead distribution without the complexity.
Yes, completely. LeadSync uses Keap’s official OAuth API. It works with all Keap plans (Starter through Pro). Note: Keap is the newer name for Infusionsoft (they rebranded in 2020), but both names refer to the same platform and both work with LeadSync.
Leads appear in Keap within 1-2 minutes of form submission. Most arrive in under 60 seconds. This is fast enough that your Keap sequences can start nurturing leads almost immediately after someone fills out your Google lead form.
Yes. The same Keap connection works with lead forms from Google, Facebook, LinkedIn, and TikTok. Set up each form once in LeadSync, point it to your Keap connection, and all leads flow into the same contact database. You can apply different tags to each platform if you want different automation sequences.
No. LeadSync replaces Zapier for lead routing to Keap. Zapier is useful for complex workflows, but for syncing leads and applying tags, LeadSync is simpler and usually cheaper. Most teams find they save money and reduce complexity by switching to LeadSync.
LeadSync pricing is based on your ad platform spend, not lead volume. Whether you get 100 leads or 10,000 per month, you pay the same. This makes budgeting predictable and cost-effective.
LeadSync checks for duplicates by email before creating a contact in Keap. If the same email submits your form twice, LeadSync updates the existing contact with new information instead of creating a duplicate. Your Keap database stays clean, and you won’t accidentally email someone twice.
Yes. That’s a core feature of the Keap integration. If an existing contact submits your Google form a second time, LeadSync updates their Keap record with the new information instead of creating a duplicate. This is particularly useful for multi-step forms or repeat customers.
Yes, completely. Keap supports 70+ contact fields including standard fields (name, email, phone, address, company) and unlimited custom fields. LeadSync lets you map any Google form field to any Keap field, standard or custom. If you have a custom field called “Budget” or “Project Type,” map your Google form fields to those and LeadSync will populate them automatically.
Yes. LeadSync offers a free 14-day trial with full access to all features including Keap automation. No credit card required. Test it with your Google Ads lead forms and Keap account before committing.
Looking for a different destination for your Google Ads leads? These integration guides walk you through setup step by step:
Keap’s automation is only as good as your incoming leads. Stop downloading CSVs. Stop manually moving leads between sequences. Stop using Zapier for something this simple. LeadSync gets leads into Keap in seconds, applies your tags automatically, and keeps duplicates out of your database.
Try LeadSync free for 14 days. No credit card required. Real-time Google Ads leads in your Keap account, automatically tagged and ready for automation. Get started now.
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