How to Send Facebook Leads to Mailchimp: A Step-by-Step Guide

One of the essential steps in digital marketing is ensuring that your lead generation channels are in sync with your email marketing platform. For those looking to connect Facebook lead ads to Mailchimp, this guide provides a seamless way to get started using LeadSync.me.

By integrating Facebook lead ads with Mailchimp, you can instantly transfer leads and begin sending them targeted email autoresponders or even add them to specific newsletter lists. This enhances lead nurturing and potentially increases conversion rates.

Steps to Integrate Facebook Lead Ads with Mailchimp via LeadSync

First, log in to LeadSync.me and navigate to the ‘Connections’ section and click on the ‘Add Connection’ button.

Choose Mailchimp: From the available options, select ‘Mailchimp’ in the dropdown menu.

In your Mailchimp account, find your MailChimp API Key, by clicking your profile the Account Panel, and choose Account. Click the Extras drop-down menu and choose API keys.

Click the Create A Key button. Name your key descriptively, so you know what application uses that key.

Add Your Mailchimp API Key to LeadSync, add a Connection name, Tags and select your list and click Update Connection.

Click on the Lead Forms menu, then click the Add Facebook Lead Form button.

From the drop down, select your Facebook page, Form, and the Mailchimp Connection you just setup. Then map the Facebook form fields to your Mailchimp list fields. Click Update notification to finish the setup.

Map the contact details from Facebook Lead Ads to the corresponding Mailchimp list fields.

Map the contact details from Facebook Lead Ads to the corresponding Mailchimp list fields.

Now test your Mailchimp connection using the Facebook lead testing tool to make sure everything has been setup correctly. You can also sync Facebook leads with Mailchimp to automatically send new leads within 5 minutes.

How to nurture Facebook leads with with Mailchimp Customer Journeys

Enhance your lead nurturing tactics by incorporating Facebook leads into a Mailchimp Customer Journey. This allows for a more personalized and targeted approach, ensuring leads are not just captured but effectively converted. Additionally, you can automate the process of adding new leads from Facebook Lead Ads to Mailchimp.

Mailchimp Customer Journeys is a feature that allows users to design personalized paths for their subscribers based on their behavior, preferences, and previous interactions. It’s a powerful tool particularly when it comes to nurturing leads via email. You can also automate the transfer of new subscribers to Mailchimp from Facebook Lead Ads, making the integration seamless and efficient.

1. Tailored Experiences: Instead of sending the same content to your entire email list, Customer Journeys lets you customize the messaging based on subscriber actions. For example, if a lead specifies that they are from a certain country or state, you could customise the email journey based on their location.

2. Automated Touchpoints: The automation capabilities mean you can set specific triggers (like a form submission or a link click) to send out personalized emails. This ensures timely interactions without manual intervention, which can be a boon when managing large lists or tight schedules.

3. Improved Conversion Rates: By targeting Mailchimp subscribers with content that aligns with their interest and stage in the buying process, there’s a higher likelihood of them taking the desired action, be it a purchase, sign-up, or another conversion metric.

4. Engagement Analytics: Mailchimp provides in-depth insights on how your Facebook leads are interacting with the customer journey. This allows for regular tweaking and optimization based on real-time data, ensuring your strategies remain effective.

5. Reduced Lead Attrition: Regular, relevant touchpoints ensure leads stay warm and engaged. A well-constructed customer journey can reduce the number of leads who go cold or unsubscribe due to irrelevance.

6. Versatility in Campaigns: Whether you’re running a seasonal promotion, launching a new product, or simply sharing an informational piece, Mailchimp’s Customer Journeys can be tailored to fit any campaign goal. Mailchimp supports various marketing channels, including email, landing pages, digital advertising, social media, and forms of subscription on the website.

7. Resource Efficiency: Automated customer journeys mean less time spent on manual email sends and more time for strategy and content creation. This efficiency can be a significant advantage for businesses with limited marketing resources. You can also set up an action step in Zapier to add new Facebook subscribers to a Mailchimp Audience.

In essence, Mailchimp Customer Journeys offer a sophisticated yet user-friendly platform to guide Facebook leads through a tailored experience, enhancing their relationship with the brand and increasing the likelihood of successful conversions.

How to Add Leads to Mailchimp Customer Journeys

The video above shows you how to add Facebook leads to Customer Journeys in Mailchimp. Check out our full guide here.

For a simple autoresponder, you can use the LeadSync autoresponder feature.

Frequently Asked Questions

What does the LeadSync integration with Mailchimp and Facebook Lead Ads do?

LeadSync’s integration with Mailchimp and Facebook Lead Ads allows you to automatically sync leads generated from Facebook directly into your Mailchimp email lists. When someone fills out a lead form on your Facebook ad, their information is instantly added to a specified list in Mailchimp, facilitating immediate and targeted email marketing efforts. Additionally, Mailchimp allows you to schedule social media posts as part of its campaign management features.

How can I set up LeadSync to connect my Facebook Lead Ads with Mailchimp?

To set up the integration, you first need to link your Facebook account with LeadSync. Then, choose Mailchimp as the destination for your leads and authenticate your Mailchimp account within LeadSync. Finally, select the Facebook Lead Ad forms you wish to sync, and map them to the corresponding Mailchimp lists. This setup will ensure that leads from specific Facebook ads are added to the relevant Mailchimp lists.

Can I segment my Facebook leads into different Mailchimp audience lists using LeadSync?

Yes, with LeadSync, you can segment your leads based on their responses to different Facebook Lead Ads. This means you can direct leads from specific Facebook ads to different Mailchimp audience lists, enabling more personalized and relevant email marketing campaigns. You can also add tags to leads.

What is the frequency of syncing leads from Facebook to Mailchimp using LeadSync?

LeadSync strives to sync your leads in near real-time. Generally, as soon as a lead submits their information through a Facebook Lead Ad, it will be transferred to your chosen Mailchimp list within a few minutes. This ensures that you can engage with your leads promptly.

How does LeadSync ensure the privacy and security of data in the Mailchimp integration?

LeadSync adheres to strict data privacy and security protocols. We comply with relevant data protection regulations, such as GDPR, to ensure the safe handling of your lead data. The data transfer from Facebook Lead Ads to Mailchimp is secured through encryption, and LeadSync does not retain lead data beyond the necessary processing time, ensuring the privacy and security of your information.

Is LeadSync an Alternative to Zapier?

Yes LeadSync is an alternative to Zapier! LeadSync is similar to Zapier in that it connects data from Meta’s marketing API to other email marketing platforms, such as MailChimp, as well as other CRM’s and directly to your email inbox. LeadSync is typically a cheaper option with dedicated support for lead ad integrations.