Meta lead ads (formerly Facebook lead ads) are a fantastic way to generate leads fast — but let’s be honest: not every lead is a good one.
If you want to prioritize your hottest prospects (and avoid wasting time chasing tyre-kickers), lead scoring is a must.
In this article, we’ll show you exactly how you can set up lead scoring for leads generated via Meta ads — and how LeadSync can help automate the process.
What is Lead Scoring?
Lead scoring is the process of assigning a value (usually in points) to each lead based on information they provide and how they engage with your business.
A high score = a more qualified, more sales-ready lead.
A low score = someone who might not be worth following up right away — or at all.
When you add lead scoring into your Meta lead ads strategy, you can:
- Prioritize follow-up on the hottest leads
- Route qualified leads directly to your sales team
- Save time (and your sanity) by filtering out low-intent leads
How to Lead Score Leads from Meta Ads
Since Meta doesn’t offer native lead scoring features, you’ll need to combine your Meta lead forms with external tools like LeadSync, your CRM, or marketing automation software.
Here are a few tried-and-tested methods:
1. Build Pre-Qualification Into Your Lead Forms
One of the easiest ways to improve your lead quality is to design your Meta lead forms with qualification questions built in.
Example questions to ask:
- What is your estimated budget?
- When are you looking to get started?
- What best describes your role? (e.g., Decision-maker, Researcher, etc.)
- How soon are you looking to make a purchase?
Pro tip:
Use Meta’s conditional logic (available in higher intent forms) to tailor follow-up questions based on answers.
How this helps:
You can immediately assign scores based on their responses when the lead comes through — no guessing required.
2. Send Leads to Your CRM and Automate Scoring
When you connect your Meta leads to your CRM using LeadSync, you can set up automated lead scoring rules based on the data collected.
Typical lead scoring rules might include:
- +30 points if budget is over $10,000
- +20 points if timeframe is “within 30 days”
- +20 points if the role is a decision-maker
- -20 points if no phone number is provided
Example workflow:
Meta Lead Form → LeadSync → CRM → Lead Scoring Rules Applied
CRMs like HubSpot, Salesforce, ActiveCampaign, and Pipedrive all offer lead scoring functionality. Once set up, your CRM will automatically tag leads as “Hot”, “Warm,” or “Cold” — so your sales team knows exactly who to prioritize.
3. Add an AI Voice or SMS Follow-up for Extra Qualification
For an even smarter setup, you can instantly follow up with new leads using an AI voice agent or SMS bot.
These tools can:
- Call or text the lead immediately after they submit the form
- Ask a few additional qualifying questions
- Update your CRM with their responses and adjust their lead score
Some AI voice agent tools include:
- LeadAgents.ai (for instant voice qualification)
- Vapi.ai
- Twilio integrations via Make.com or Zapier
Why this is powerful:
Speed-to-lead matters. AI follow-ups within minutes can double your lead conversion rate and give you even richer data to score leads accurately.
4. Manual Scoring (If You Prefer the Hands-On Approach)
If you’re dealing with a small number of leads each day, you can manually review incoming leads and assign scores based on:
- The completeness of their form submission
- Budget and timeframe answers
- External signals (like checking their LinkedIn profile)
While more labor-intensive, manual scoring gives you a human touch that sometimes automation can miss.
Bonus Tip: Enrich Your Leads for Smarter Scoring
Want to take it to the next level?
You can automatically enrich your leads using tools like Clearbit or Apollo.io.
This adds data like company size, industry, or job title — helping you score and prioritize leads even better without needing to ask extra questions on your form.
Lead Scoring Example for Meta Leads
Here’s a simple scoring model you could use:
| Field | Answer | Points |
|---|---|---|
| Budget | Over $10,000 | +30 |
| Timeframe | Within 30 days | +20 |
| Role | Decision-maker | +20 |
| Complete Form Submission | Yes | +10 |
| Missing Phone Number | Yes | -20 |
Scoring ranges:
- 60+ points = Hot Lead
- 30–59 points = Warm Lead
- Below 30 points = Cold Lead
Wrapping it Up
Lead scoring doesn’t have to be complicated — and when set up properly, it can make your Meta lead ad campaigns much more profitable.
By combining smart form design, CRM automation, and real-time follow-up using tools like LeadSync, you can make sure your best leads never fall through the cracks.
How LeadSync Can Help
With LeadSync, you can automatically:
- Capture new Meta leads in real time
- Send leads to your CRM, email, or Google Sheets
- Trigger scoring workflows instantly
- Set up SMS or email notifications based on lead quality
If you’re ready to generate not just more leads, but better leads,
