Follow Up Boss
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Follow Up Boss Integration

Route real estate leads from ad platforms to Follow Up Boss agents in real time -- with full contact details, address fields, and tags applied automatically.

Available Integrations

Connect Follow Up Boss with 4 lead sources

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Follow Up Boss
Facebook to Follow Up Boss
Sync leads from Facebook & Instagram Lead Ads to Follow Up Boss in real time.
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Follow Up Boss
Google Ads to Follow Up Boss
Sync leads from Google Ads Lead Form Extensions to Follow Up Boss in real time.
Setup guide
Follow Up Boss
LinkedIn to Follow Up Boss
Sync leads from LinkedIn Lead Gen Forms to Follow Up Boss in real time.
Setup guide
Follow Up Boss
TikTok to Follow Up Boss
Sync leads from TikTok Lead Generation to Follow Up Boss in real time.
Setup guide
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How It Works

1
Connect Your Ad Account
Link your Facebook, Google, LinkedIn, or TikTok ad account to LeadSync in one click.
2
Choose Follow Up Boss
Select Follow Up Boss as your destination and authenticate your account.
3
Map Your Fields
Match your lead form fields to Follow Up Boss and start syncing leads instantly.

How Facebook Lead Ads Become Follow Up Boss Events

Follow Up Boss treats every inbound lead as an Event rather than a raw contact import -- this is how FUB knows to fire your Action Plans, route the lead to the right agent, and attribute the lead to the right marketing source. LeadSync sends each Facebook lead as an Event with source set to LeadSync and an embedded Person object containing name, email, phone, address, and tags.

The Action Plan you have configured for that source (or for the tags applied to the lead) fires immediately, so your agent is notified, the follow-up sequence kicks off, and the lead enters your pipeline within seconds of the form submission. No CSV imports, no manual lead entry, no lag between ad submission and agent assignment.

Structured Address Data for Real Estate Workflows

For real estate teams, the lead's address is rarely complete on a Facebook form -- but when it is, it's gold. LeadSync parses address data into Follow Up Boss's structured address fields: street, city, state (or province for Canadian agents), code (zip or post code), and country. Your agents see a properly formatted address in FUB rather than a single string they need to clean before pulling comps.

Phone and email are similarly structured -- LeadSync uses Follow Up Boss's phones and emails arrays so the lead has proper contact-method records (with potential for multiple phones or emails per person if your form captures them).

Tag-Driven Routing and Action Plans

Each LeadSync connection has a tags field where you specify a comma-separated list of Follow Up Boss tags to apply to every lead from that source. This is the hook for FUB's Action Plan automation: build an Action Plan that triggers on a specific tag and applies a particular drip sequence, agent assignment, or lender notification, and every LeadSync-delivered lead enters that workflow automatically.

For brokerages running multiple agent teams or geographic regions, this is also the cleanest way to route leads. Tag Facebook leads from your "Buyer" page with buyer-lead-fb, leads from your "Seller" page with seller-lead-fb, and your Action Plans handle the routing without any manual intervention from your operations team.

Frequently Asked Questions

Generate an API key in Follow Up Boss (Admin > API Keys), paste it into LeadSync when adding Follow Up Boss as a destination, and you're ready to map fields. The integration is API-key based -- no OAuth flow required.
Yes. LeadSync sends each lead as a Follow Up Boss Event with source set to LeadSync and tags applied per your connection settings. Action Plans configured to trigger on that source or those tags fire immediately, so your agent is notified and the drip sequence starts within seconds of form submission.
LeadSync parses address fields independently into Follow Up Boss's structured address object: street, city, state (or province for Canadian agents), code (zip or post code), and country. Your agents see a properly formatted address in FUB rather than a single concatenated string.
Yes -- via tags. Each LeadSync connection has a custom tags field where you specify which Follow Up Boss tags to apply to every lead. Pair this with a Follow Up Boss Action Plan that routes based on tags (e.g. all buyer-lead-fb leads go to the buyer agent team) and the routing happens automatically.
LeadSync sends whatever contact data is captured on the form. Follow Up Boss requires at least one method of contact (email or phone) to create a person record, so a lead missing both will not create a contact -- this is rare but worth knowing if you're running a non-standard lead form.
Follow Up Boss matches inbound Events to existing people by email and phone, so a repeat submission updates the existing person record and adds a new Event to their timeline rather than creating a duplicate. Your contact count stays accurate.
Yes. Once leads are in Follow Up Boss with the right tags and source, your existing Smart List filters will pick them up automatically. Many brokerages create a Facebook Leads Smart List filtered by source = LeadSync to give the agent team a single working view of all paid social leads.
Yes. LeadSync supports Follow Up Boss as a destination for lead forms from Facebook, Instagram, Google Ads lead form extensions, LinkedIn Lead Gen Forms, and TikTok Lead Generation. Each source becomes its own connection so you can apply different tags and route to different Action Plans per ad platform.

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