Add ad leads to Mailvio subscriber groups automatically with email and custom fields mapped -- keeping your email lists growing without manual work.
Connect Mailvio with 4 lead sources
Mailvio organises contacts into groups rather than lists, and the API at apiv2.mailvio.com uses a single long-lived x-access-token header for authentication. LeadSync stores the access token you paste into the connection settings, calls GET /group to enumerate every group on your account, and POSTs each new Facebook, Google, LinkedIn, or TikTok lead to /group/{groupId}/subscriber with the email address and any mapped custom field values.
Setup is a single API token from your Mailvio account. Once it's pasted in, the LeadSync connection settings show a live dropdown of every Mailvio group you can write to -- pick the destination group per lead source and the integration is wired. No webhook URLs to manage, no per-group provisioning step.
Mailvio distinguishes required custom fields from optional ones, and surfaces the distinction directly in the Mailvio admin. LeadSync respects this: when it calls GET /customField to enumerate the field schema for the field mapping screen, required fields are flagged with an asterisk (e.g. First Name*) so you can see at a glance which questions on your lead form must have a mapping for the subscribe call to succeed.
Hidden fields (Mailvio admins can flag custom fields as hidden) are skipped entirely -- they don't appear in the LeadSync mapping dropdown, so you can't accidentally route lead form data into a field that's not active. The Email field uses a special internal ID (DEFAULT:Email) and is hoisted to the top-level emailAddress property on the subscribe payload, while everything else lands in the customFields object keyed by field ID.
Mailvio's automation builder uses contact added to a group as a trigger condition, so any automation you have set up against the destination group fires the moment LeadSync adds the new subscriber. Build a "Facebook leads welcome" automation in Mailvio, point it at the group LeadSync writes to, and every paid-social lead enters the cadence within seconds of submitting the ad form.
For multi-channel attribution, the cleanest pattern is one Mailvio group per ad source: Facebook leads go to Paid Social - Facebook, LinkedIn leads to Paid Social - LinkedIn, TikTok leads to Paid Social - TikTok. Each group has its own automation and its own engagement reporting, so attribution back to the originating ad platform stays clean across the lifecycle.
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