Pipedrive
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CRM

Pipedrive Integration

Create contacts and deals in your Pipedrive pipeline automatically from ad leads -- with person and deal fields mapped separately for a clean sales workflow.

Available Integrations

Connect Pipedrive with 4 lead sources

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Pipedrive
Facebook to Pipedrive
Sync leads from Facebook & Instagram Lead Ads to Pipedrive in real time.
Read guide
Pipedrive
Google Ads to Pipedrive
Sync leads from Google Ads Lead Form Extensions to Pipedrive in real time.
Setup guide
Pipedrive
LinkedIn to Pipedrive
Sync leads from LinkedIn Lead Gen Forms to Pipedrive in real time.
Setup guide
Pipedrive
TikTok to Pipedrive
Sync leads from TikTok Lead Generation to Pipedrive in real time.
Setup guide
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How It Works

1
Connect Your Ad Account
Link your Facebook, Google, LinkedIn, or TikTok ad account to LeadSync in one click.
2
Choose Pipedrive
Select Pipedrive as your destination and authenticate your account.
3
Map Your Fields
Match your lead form fields to Pipedrive and start syncing leads instantly.

Person + Deal Created in One Step

Most CRM integrations create a single object per lead -- a contact in HubSpot, a subscriber in Mailchimp, a record in Salesforce. Pipedrive is different because Pipedrive treats people and deals as distinct entities, and your sales workflow usually wants both. LeadSync handles this in a single round trip: when a Facebook lead arrives, LeadSync creates the Person first (with email, name, and any mapped person-level fields), then creates a linked Deal (titled with the person's name) and attaches it to the Person record.

The result is a clean entry into your pipeline: the lead is searchable as a person, and there's already a deal on the board for your sales team to qualify, work, and close. No double-entry, no manual deal creation step after the fact.

Map Person Fields and Deal Fields Independently

Because Pipedrive's data model splits across Person and Deal, LeadSync's field mapping does too. In the connection settings, every Pipedrive field is prefixed: Person: for fields that live on the Person record (job title, business size, custom person fields), Deal: for fields that live on the Deal record (deal value, custom deal fields, expected close date if you ask for it on your lead form).

This lets you put structural data where it belongs: company name on the Person, vehicle of interest on the Deal, contact details on the Person, lead-specific qualifiers on the Deal. Your pipeline reporting stays clean because the right data is on the right object.

Speed to Pipeline = Speed to Revenue

Sales velocity in Pipedrive depends on how quickly leads enter your pipeline and how fast they move through stages. Manual entry from a Facebook ads manager export adds hours of latency between form submission and pipeline entry -- and during those hours, your team is reaching out to lower-priority leads while a fresh, hot lead sits in a CSV.

LeadSync closes the gap to seconds. The lead enters Pipedrive, your default pipeline assignment kicks in, and the deal is on the board for your sales team's next pipeline review. Combine this with Pipedrive's Workflow Automation rules (auto-assignment to owner, auto-set deal stage, auto-trigger follow-up activities) and the lead is being worked before they've closed the ad.

Frequently Asked Questions

In Pipedrive, go to Settings > Personal Preferences > API and copy your personal API token. Paste it into LeadSync when adding Pipedrive as a destination. The integration is API-key based, so there's no OAuth flow to authorise.
Both, in a single step. LeadSync creates the Person first (with email, name, and any mapped person-level fields), then creates a Deal titled with the person's name and links it back to the Person. You end up with a complete record entry rather than a contact that's missing a deal.
Yes. Every Pipedrive field in the LeadSync mapping screen is prefixed with Person: or Deal: so you can route each lead form question to the correct object. Company name typically goes on the Person; deal-specific qualifiers (budget, vehicle of interest, project type) typically go on the Deal.
LeadSync creates a new Person record and a new Deal each time a lead is submitted. Pipedrive does not de-duplicate Persons natively, so if you need de-duplication, set up a Pipedrive Workflow Automation rule that merges Persons by email after creation.
Newly created deals land in your default Pipedrive pipeline at the default stage. To route to a specific pipeline or stage, configure a Pipedrive Workflow Automation rule that triggers on deal creation and updates the pipeline or stage based on the lead source or any field value.
Pipedrive does not require email on a Person record (unlike most email-marketing integrations), so the Person and Deal are still created using the available data. If you need email to be required, set it as a required Pipedrive Person field and the Pipedrive API will return an error LeadSync logs for you.
The Person and Deal are created under the user account whose API key is connected to LeadSync. To assign to other team members, set up a Pipedrive Workflow Automation rule that reassigns ownership on deal creation -- for example round-robin across your sales team, or assignment based on lead source.
Yes. LeadSync supports Pipedrive as a destination for lead forms from Facebook, Instagram, Google Ads, LinkedIn Lead Gen Forms, and TikTok Lead Generation. Each source becomes its own connection with its own field mapping.

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