Podio
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CRM

Podio Integration

Send ad leads into Podio apps as new items automatically -- with fields mapped to your workspace structure so leads slot right into your workflow.

Available Integrations

Connect Podio with 4 lead sources

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Podio
Facebook to Podio
Sync leads from Facebook & Instagram Lead Ads to Podio in real time.
Available on all plans
Podio
Google Ads to Podio
Sync leads from Google Ads Lead Form Extensions to Podio in real time.
Available on all plans
Podio
LinkedIn to Podio
Sync leads from LinkedIn Lead Gen Forms to Podio in real time.
Available on all plans
Podio
TikTok to Podio
Sync leads from TikTok Lead Generation to Podio in real time.
Available on all plans
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How It Works

1
Connect Your Ad Account
Link your Facebook, Google, LinkedIn, or TikTok ad account to LeadSync in one click.
2
Choose Podio
Select Podio as your destination and authenticate your account.
3
Map Your Fields
Match your lead form fields to Podio and start syncing leads instantly.

How LeadSync Creates Items in Your Podio App

Podio organises work as spaces containing apps, where each app is a customisable record type (lead, deal, project, ticket) made up of typed fields and item-level workflows. LeadSync connects via OAuth (scopes app:read, items:read, items:write) and posts each Facebook, Google, LinkedIn, or TikTok lead to the POST /item/app/{app_id} Podio endpoint, creating one new item per lead with your mapped fields populated.

Setup is the click-through OAuth flow -- LeadSync redirects you to Podio, you authorise the connection, and on return LeadSync queries GET /app to enumerate every app you have access to across your spaces. Pick the destination app per lead source (one app for "Paid Social Leads", a different app for "Enterprise Inbound", etc.) and the field-mapping screen pulls the app's active fields automatically.

Field Types and Email Sub-Type Handling

Podio fields are typed -- text, email, phone, number, date, category, app reference, etc. LeadSync stores the type in the field mapping (as field_type:field_id) so it can format the payload correctly for each. The most common gotcha is the email field, which expects a structured value and a sub-type ("work" or "home") -- LeadSync defaults the sub-type to "work" so leads slot into the field cleanly without a 400 from Podio's schema validator.

Inactive or deleted fields are filtered out of the mapping screen automatically -- if you remove a field from your Podio app, it won't appear in LeadSync as a stale mapping option. Required fields are marked with an asterisk so you know which mappings are non-negotiable for the create call to succeed.

Token Refresh and Long-Running Connections

Podio access tokens expire after roughly 8 hours. LeadSync stores the long-lived refresh_token alongside the access token, and on every API call it makes a probe request first -- if the access token has expired, LeadSync calls POST /oauth/token with grant_type=refresh_token, stores the fresh token pair on the connection, and retries the original lead push. You authenticate once and the integration runs indefinitely without manual re-authorisation.

Item-level workflows in your Podio app fire on item creation, so any task assignment, notification, or external webhook tied to "when a new item is created in this app" runs automatically when LeadSync delivers a lead -- the same path Podio takes when an item is created via the web UI.

Frequently Asked Questions

Click Podio in the LeadSync destination list and authorise via OAuth. LeadSync requests app:read, items:read, and items:write scopes -- enough to enumerate your apps, read the field schema, and create new items. After authorising, LeadSync pulls every Podio app across your spaces so you can pick the destination per lead source.
Yes. The destination dropdown lists every Podio app you have access to across all your spaces. Pick the exact app -- "Lead Pipeline", "New Inquiries", "Sales Funnel" -- and LeadSync creates one new item per lead in that app, populating the fields you map.
Text, email, phone, number, date, and category fields are all supported. The mapping screen shows each field with its type so you know what data shape it expects. Required fields are flagged with an asterisk -- those mappings need a valid lead form question to avoid a 400 from Podio's schema validator.
Podio email fields expect a structured value with a sub-type (work or home), not just a plain string. LeadSync defaults the sub-type to "work" so leads slot in cleanly -- no manual configuration needed. If you specifically need "home" sub-type emails, get in touch and we can advise.
Indefinitely. Podio access tokens expire after about 8 hours, but LeadSync stores the long-lived refresh token and rotates the access token automatically when needed. You authorise once and LeadSync keeps the connection alive without manual re-authorisation.
Yes. LeadSync uses the standard POST /item/app endpoint, so any workflow on the destination app that triggers on "item created" fires automatically -- task assignment, notification to the owner, integration webhooks, status updates. The lead enters your Podio process exactly as if it were created via the web UI.
LeadSync filters inactive and deleted fields out of the mapping screen automatically -- you won't see stale mapping options. Open the connection in LeadSync, re-load the mapping screen, and only the currently active fields will be visible.
Yes. Create one LeadSync connection per source pointing at the matching Podio app. Facebook leads can land in a paid-social pipeline app while LinkedIn leads land in a separate enterprise-inquiries app, each with its own field schema and workflows.
Yes. LeadSync supports Podio as a destination for lead forms from Facebook, Instagram, Google Ads lead form extensions, LinkedIn Lead Gen Forms, and TikTok Lead Generation. Each source is its own connection so you can route channels independently.

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