Facebook Leads to Reynolds & Reynolds Focus

Reynolds & Reynolds Focus + Facebook Lead Ads

Reynolds & Reynolds is one of the two dominant automotive DMS providers in North America, and Focus is the CRM that runs on top of it for thousands of franchised dealerships. Like every major auto CRM, Focus accepts inbound leads via the ADF/XML standard, routed through a dedicated email gateway provisioned per rooftop.

LeadSync plugs into that gateway. Each Facebook or Instagram Lead Ad submission is converted into ADF/XML and emailed to your Focus intake address in real time. The lead lands in Focus, fires whatever workflow rules and BDC routing you've already configured, and your team gets the alert — all within about 60 seconds of the prospect tapping Submit on the ad.

For Reynolds dealers running ERA-IGNITE underneath Focus, this also means lead data flows naturally into the DMS for desking and F&I once a deal is structured — no separate import job, no double entry. The ADF/XML payload carries everything Focus needs in the fields it expects.

Built for Multi-Rooftop Reynolds Dealer Groups

Reynolds & Reynolds is the choice of large, multi-franchise dealer groups — the kind that run 5, 15, or 50 rooftops across a region with their own internal marketing team. The hard part isn't getting leads into a single Focus account; it's routing them correctly across rooftops without a 60-tab spreadsheet or a fragile Zapier zap.

LeadSync handles that by giving you a separate connection per Facebook Page or ad account, each with its own Focus intake email and field map. Lead from the Bayside Ford page goes to the Bayside rooftop; lead from the Northshore Honda page goes to the Northshore rooftop. Each connection has its own custom-field mapping, so groups running different lead-form structures across stores still get clean data into the right CRM.

Comparing automotive crms? See our side-by-side comparison of every automotive crm we support — same real-time ADF/XML pipeline, vendor-specific field mapping per CRM.