Sync field service leads to ServiceBridge automatically with marketing attribution and contact details -- turning ad submissions into actionable service leads.
Connect ServiceBridge with 4 lead sources
ServiceBridge's REST API at cloud.servicebridge.com/api/v1/ uses a session-based authentication flow rather than long-lived API keys. LeadSync's ServiceBridge helper takes the two values you paste into the connection settings -- User ID and Password -- POSTs them to the /Login endpoint to get a fresh sessionKey, then includes that sessionKey on the subsequent POST /Leads call that creates the lead record.
This pattern means there is no long-lived token to leak; LeadSync re-authenticates on every lead push. If the User ID + Password pair is ever rotated in your ServiceBridge account, leads start failing immediately with a clear "ServiceBridge: Failed to authenticate" entry on your LeadSync Logs tab so you can update the credentials without delay.
Every lead LeadSync creates in ServiceBridge has MarketingCampaign and LeadSource both set to "Facebook" on the create payload, plus the lead's LeadDateUtc set to Meta's created_time (so the timestamp on the ServiceBridge lead matches when the prospect actually filled out your form, not when ServiceBridge happened to receive the API call). This gives your team accurate per-channel attribution in ServiceBridge's built-in reporting without any extra configuration.
These fields are populated as part of the $new array before custom mapping is applied, so they're always present even if you only map one or two extra fields. If your sales team sorts the ServiceBridge lead view by source, paid-social leads land in the Facebook bucket cleanly.
The LeadSync mapping screen exposes ServiceBridge's lead fields directly: Name, Email, Phone, Country, ZipCode, State, City, Address1, and Notes. For field service businesses, mapping ZipCode and Address1 independently matters -- it lets ServiceBridge route the lead to the correct service area or technician without anyone manually parsing a single concatenated address.
Unmapped lead form questions (preferred service time, project description, equipment details) can be routed into Notes so the assigned tech sees the full job context the moment they open the lead. The full lead record arrives in ServiceBridge within seconds of form submission, ready for scheduling, estimating, and dispatch.
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