Push ad leads into Zoho CRM as new lead records with full field mapping and per-source attribution -- no middleware or manual entry required.
Connect Zoho CRM with 4 lead sources
When a Facebook lead form is submitted, LeadSync creates a record in Zoho CRM's Leads module (not Contacts) with email, name, phone, and any mapped custom fields populated. The Lead_Source field is set per channel -- Facebook for Meta lead ads, Google Ads for Google Lead Forms, LinkedIn for Lead Gen Forms, TikTok for TikTok Lead Generation -- so your Zoho reports group leads by paid channel without any manual tagging or post-import data cleaning.
LeadSync calls Zoho's Leads/upsert endpoint with Email as the duplicate-check field, so transient retries (network blips, queue replays) never create double records. New emails create fresh Leads; matched emails update the existing Lead in place. LeadSync also fires the Zoho approval trigger, so any Approval Process you have configured (lead scoring, sales rep assignment, region routing) executes the moment the lead arrives.
Zoho operates from multiple data centres -- the US (zohoapis.com), the EU (zohoapis.eu), India (zohoapis.in), Australia (zohoapis.com.au), Japan, China. The right API endpoint depends on which region your Zoho account was provisioned in, and using the wrong endpoint silently returns nothing instead of failing loudly.
LeadSync handles this transparently: when you authorise the OAuth connection, Zoho returns your account's API domain along with the access token, and LeadSync stores it on your connection record. Every subsequent API call goes to the right regional endpoint without you needing to know which data centre you're on.
Zoho access tokens expire every 60 minutes -- LeadSync refreshes them automatically using the stored refresh token, persisting both back to your connection record so the next refresh works correctly. The refresh call goes to the same regional accounts server (accounts.zoho.com, accounts.zoho.eu, etc.) that issued the original token, so multi-region operators don't need separate setup steps.
Phone numbers from your lead ad forms are normalised before being sent to Zoho: Zoho's phone field accepts up to 50 characters, so most international numbers with country codes and extensions pass through unchanged. Anything longer is truncated rather than rejected so the lead still lands.
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