If you’re running Facebook lead ads, you know that having to manually and periodically download leads as a CSV is a pain. LeadSync provides a simple way to easily automating the process and sending Facebook & Instagram leads to a Google Sheet. With our Google Sheets integration, every time your Facebook lead ad generates a new lead, the data from your lead form will be added as a row in your Google spreadsheet along with all the form data.
In the following guide, we are going to be using the following Facebook lead form (or Meta instant form) as an example. The Facebook lead form acts as a registration form, allowing users to submit their information directly on Facebook.
This form asks for first name, email address and an open question: “How long have you been running Meta Ads for?”. When working with Facebook Lead Ads, it is important to select the correct Facebook page and ensure you have access to the associated ad account to effectively manage and run your lead campaigns. After setting up the form fields, you should test the form by using the ‘create lead’ feature in Facebook to verify that submissions are working as expected.
This guide will detail the process of how to connect Facebook lead ads with Google Sheets, emphasizing the ease and efficiency of connecting Facebook lead ads to automate and streamline your marketing efforts.
Facebook Lead Ads are designed to help businesses capture valuable lead data directly within the Facebook platform. With Facebook Lead Ads, users can submit their information—such as names, email addresses, and phone numbers—without ever leaving Facebook. This seamless experience makes it easier for potential customers to engage with your business, increasing the chances of generating high-quality leads. By connecting Facebook Lead Ads to a tool like Google Sheets, you can efficiently collect, organize, and manage all the data from your lead ads in one place. This integration ensures that every lead captured through your Facebook campaigns is instantly available for follow-up, analysis, and further action, helping you make the most of your advertising efforts.
Integrating Facebook Lead Ads with Google Sheets offers a range of benefits for businesses looking to streamline their lead management process. Google Sheets provides a flexible and collaborative environment where lead data from your Facebook ads is automatically added to a spreadsheet, eliminating the need for manual entry and reducing the risk of errors. With real-time updates, your team can access and update lead information simultaneously, ensuring everyone stays on the same page. Google Sheets also offers powerful data analysis tools, allowing you to track lead performance, segment your audience, and gain insights that can inform your marketing strategies. By managing your Facebook leads in Google Sheets, you can easily organize, analyze, and act on your lead data, making your ads with Google Sheets integration a smart choice for efficient lead management.
If you don’t already have a Google Sheet, log into your Google Sheets account and create one as follows.
Next, create a LeadSync account if you don’t have one already and add your Facebook account. You will need to select Facebook as the platform to integrate Facebook Lead Ads. You may need to use the search function to find the correct Facebook page or lead form.
Click on Connections then the Add Connection button. If you are using a multi-step integration tool, you can use the plus sign to add new steps or actions to your workflow.
Click on the Connection drop-down arrow and select Google Sheets to initiate the google sheets integration. This is where you choose Google Sheets as the action app to set up the integration between Facebook Lead Ads and your spreadsheet.
Select your Google account. You may be prompted to link your Google Drive for access to your spreadsheets.
Click the Select Sheet button to choose the sheet you want to send leads to, then name your connection and click Update connection. After selecting your sheet, make sure to map Facebook lead form fields to the correct spreadsheet row and column fields.
Once you are back in the main LeadSync view, go to the Lead Form section, then the Add Facebook Lead Form button.
From the drop downs, select your Facebook business page and the Lead Form you’re using in your ad. Select the Google Sheets connection you created in the previous steps, then Update Notifications. If needed, use the search function to quickly find your Facebook page or form.
Make sure you map the Facebook form fields to the correct Google Sheets fields, then click Update Notification and you’re done. During mapping, you can select values from your Facebook lead form to assign to the appropriate spreadsheet fields. Each new lead will create a new spreadsheet row in Google Sheets automatically. This integration will add leads to your spreadsheet automatically, creating new rows for each submission, so your spreadsheet updates in real time without manual input. The process is managed through the automation tool’s zap editor, where each zap run results in a new row being added to your spreadsheet. If you need to revisit or update your setup, ensure the previous step is completed correctly before proceeding. By following these steps, you will set up a facebook lead ads trigger that automates the transfer of facebook lead ads data into Google Sheets, allowing you to create spreadsheet row entries for each new lead and manage your leads efficiently.
Here’s how to test your Google Sheets connection.
** At the bottom you can see a submission date field, you don’t need to add this to your Facebook lead form as it’s automatically generated by LeadSync, however, you need to create a submission date column in your Google Sheet to match it correctly.
A crucial step in integrating Facebook Lead Ads with Google Sheets is mapping the fields from your Facebook lead form to the corresponding columns in your Google Sheet. This process ensures that each piece of lead data—such as name, email, or phone number—lands in the right place within your spreadsheet. Proper mapping allows you to keep your lead data organized and easily accessible, making it simple to analyze and follow up with new leads. You can customize the mapping to fit your business needs, ensuring that all relevant information from your Facebook lead ads is captured accurately in your Google Sheet. This structured approach to managing lead data helps you get the most out of your ads and Google Sheets integration.
Once you’ve set up the connection between Facebook Lead Ads and Google Sheets, it’s important to test the integration to make sure everything is working smoothly. Submit a test lead through your Facebook lead form and check your Google Sheet to confirm that the lead data appears correctly in the designated columns. Testing helps you catch any issues with field mapping or data transfer before you start collecting real leads. By verifying that your test lead is accurately recorded, you can be confident that your Facebook lead ads and Google Sheets integration will reliably capture every new lead, ensuring your data is always up to date and ready for action.
Automating your lead management workflows is one of the biggest advantages of connecting Facebook Lead Ads with Google Sheets. With automated workflows, new leads from your Facebook ads can trigger instant actions—such as sending notification emails to your sales team, updating CRM records, or even launching personalized follow-up campaigns. This automation saves time, reduces repetitive tasks, and ensures that no lead slips through the cracks. By leveraging automated workflows, you can respond to new leads faster, prioritize high-value prospects, and keep your marketing campaigns running smoothly. Integrating Facebook Lead Ads with Google Sheets allows you to harness the power of automation for more efficient and effective lead management.
To get the most out of your Facebook Lead Ads and Google Sheets integration, it’s important to follow best practices for lead management. Regularly review and update your lead data to maintain accuracy and completeness. Use Google Sheets’ data analysis features to track lead sources, measure campaign performance, and identify trends that can inform your marketing strategies. Set up automated workflows to streamline lead follow-up and ensure timely responses to new leads. Establish clear criteria for qualifying and scoring leads, so your team can focus on the most promising opportunities. By implementing these best practices, you’ll optimize your lead management process, improve conversion rates, and drive better results from your marketing campaigns.
If you want to learn how to turn your Google Sheet into a simple CRM that can be accessed as a simple app on your desktop or mobile phone, check out our guide to Turning a Google Sheet into an AppSheet App.
Leadsync.me is a tool that allows you to connect your Meta (Facebook) Lead Ads to various CRM systems, email marketing software, and other tools, including Google Sheets.
Yes, you can set up different connections for different Facebook Lead Ad forms, each directing leads to a separate Google Sheet.
Yes, Leadsync.me allows you to choose which fields from your Facebook Lead Ads to send to your Google Sheets.
Leadsync.me typically syncs leads almost immediately after they are submitted on Facebook. It may take a minute or two for leads to show up in your Google Sheet.
If you update the fields in your Facebook Lead Ad, you’ll need to update the connection settings in Leadsync.me to ensure the new fields are synced to Google Sheets.
Currently there is no limit to the number of leads you can process (unlike Zapier 😉).
LeadSync uses secure methods for data transfer, but you should also ensure that your Google Sheets settings are secure.
Yes, you can share your Google Sheet in the usual way through Google Drive’s sharing settings.
First, check your LeadSync connection settings. Ensure that the Google Sheets API is enabled and that the correct sheet is selected. After submitting a test lead, check if a new lead appears in your Google Sheet to confirm the integration is working. Also, check your internet connection and Google Sheets sharing settings. See our comprehensive troubleshooting FAQ here.
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