How to Send Facebook Leads to Google Sheets

If you’re running Met) lead ad campaigns on Facebook and Instagram then you know that having to manually and periodically download leads as a CSV is a pain in the proverbial. LeadSync offers a simple solution for easily automating the process and sending Facebook & Instagram leads to a Google Sheet, as well as to your inbox, and other popular CRM’s.

With our Google Sheets integration, every time your Facebook lead ad generates a new lead, the data from your Facebook lead form will be added as a row in your Google spreadsheet along with all the form data.

How to Add Facebook Leads to Google Sheets

In the following guide, we are going to be using the following Facebook lead form (or Meta instant form) as an example. This form asks for first name, email address and an open question: “How long have you been running Meta Ads for?”. This guide will detail the process of how to connect Meta lead ads with Google Sheets, emphasizing the ease and efficiency of connecting Facebook lead ads to automate and streamline your marketing efforts.

Create Your Google Sheet

If you don’t already have a Google Sheet setup to collect leads, log into your Google Sheets account and create one as follows.

1. Log-in to your Google Account.

2. Go to Google Sheets and create a new sheet, naming it accordingly.

3. Add the fields names to your sheet making sure they are the same details you are using (or going to use) for your Facebook Lead Form. Be sure to add a date field and a date & time field so you can also record when a lead is added.

   
4. Optional: Add Tracking Data Fields
   If you’d like to track where your leads have come from, you can add the 4 following fields to your Google Sheet: Platform, Campaign Name, AdSet Name and Ad Name.
   

Connecting a Facebook Lead Form to a Google Sheet

Now that you’ve created your Google Sheet that you want to use to collect Facebook leads, let’s set up the connection between the lead form and Google Sheet.

Add A Google Sheet Connection

In your LeadSync account, go to the Connection section, then click Add Connection.

Select Google Sheets from the dropdown list.

You’ll then be prompted to select your Google account and allow LeadSync access to write data to only the Google Sheet you choose.

Use the Select Sheet button to choose the sheet you want to add leads to.

Pairing Your Lead Form To a Google Sheet

To pair the lead form you’re using in your lead ads with your Google Sheet, go to the Lead Forms section and click Add Facebook Lead Form.

Select your Page, Form and the Google Sheets connection you just setup. Make sure you Select the Sheet too!

Map the Data from Your Facebook Instant form (lead form) to the fields in your Google Sheet then click Update.

Testing Your Connection

We recommend you test your connection: here’s how.

Video Tutorial: How to Add Facebook Leads to Google Sheets

Next Steps

If you want to learn how to turn your Google Sheet into a simple CRM that can be accessed as a simple app on your desktop or mobile phone, check out our guide to Turning a Google Sheet into an AppSheet App.

Frequently Asked Questions

What is LeadSync?

LeadSync is a tool that allows you to connect your Meta (Facebook) Lead Ads to various CRM systems, email marketing software, and other tools, including Google Sheets. We’ve been around since 2016 and have helped businesses connect with over 1 million leads.

Is it possible to send leads to multiple Google Sheets?

Yes, you can set up different connections for different Facebook Lead Ad forms, each directing leads to a separate Google Sheet.

Can I customize the data sent to Google Sheets?

Yes, Leadsync.me allows you to choose which fields from your Facebook Lead Ads to send to your Google Sheets.

How real-time is the lead sync with Google Sheets?

LeadSync typically syncs leads almost immediately after they are submitted on Facebook. It may take a minute or two for leads to show up in your Google Sheet.

What if I update the fields in my Facebook Lead Ad?

If you update the fields in your Facebook Lead Ad, you’ll need to update the connection settings in LeadSync to ensure the new fields are synced to Google Sheets.

Is there a limit to the number of leads I can sync to Google Sheets?

The number of leads you can process per month will depend on your LeadSync subscription.

How secure is the data transfer to Google Sheets?

LeadSync uses secure methods for data transfer, we do not store any lead data and comply with GDPR policies.

Can I share the Google Sheet with my team?

Yes, you can share your Google Sheet in the usual way through Google Drive’s sharing settings.

How do I troubleshoot if leads are not appearing in Google Sheets?

First, check your LeadSync connection settings. Ensure that the Google Sheets API is enabled and that the correct sheet is selected. Also, check your internet connection and Google Sheets sharing settings. See our comprehensive troubleshooting FAQ here.

Can I use LeadSync with spreadsheets other than Google Sheets?

LeadSync is primarily designed for Google Sheets, but you can export data to other spreadsheet formats manually if needed.