“Why don’t customers come back, even though they say they’re happy with our service?” It’s a question many personal trainer, fitness coaches, yoga teachers and gym managers ask themselves. But you can’t just sit back and expect customers to come back because your facility or services are excellent. You need to follow-up with new clients.… Continue reading How to Choose a CRM for Your Gym or PT Business
Beware the Facebook Audience Network in Traffic Campaigns
Recently, while running a Facebook Ad campaign optimised for traffic, I noticed the campaign was generating clicks at a reasonably low Cost Per Click. Awesome Start! Or so I thought… Digging deeper into the result, I broke the Facebook ads report down by Placement to see which placements were contributing the clicks. Low and behold,… Continue reading Beware the Facebook Audience Network in Traffic Campaigns
The #2 Metric You Should be Tracking in Lead Ad Campaigns
The #2 metric you should be tracking as part of your Facebook Lead Ad campaigns is Cost Per Lead. From your Facebook Ads manager account it should be pretty easy to find. The default report for Lead Ad campaigns includes a column called Cost per Result. In this column you should see your cost “Per… Continue reading The #2 Metric You Should be Tracking in Lead Ad Campaigns
Advertsuite Review: Facebook Ads Inspiration Tool
Recently I purchased a copy of , a tool that indexes tens of thousands of Facebook Ads worldwide. Some might call it a “spy tool” I prefer to call it an inspiration tool 😉. Having used Advertsuite for a couple of weeks now, I’m pretty impressed. Here’s is a quick video review to give you… Continue reading Advertsuite Review: Facebook Ads Inspiration Tool
Sixth City Facebook Ads Case Study
Following is a guest post from Sixth City online marketing agency CEO, John Sammon. Advertising on Facebook can be a tremendous asset for a business. As a digital marketing agency, Sixth City Marketing has worked with many clients to help them improve their sales by generating leads via Facebook ads. One of the best ways… Continue reading Sixth City Facebook Ads Case Study