With commerce moving more online and companies wanting to stay competitive, advertisers need to up their game when it comes to ad content. One effective way to do this is by using customer video testimonials as part of you Facebook lead ad campaigns. Video is now the most popular format on social media. Featuring one of your… Continue reading Using Video Testimonials For Better Facebook Ad Results
Mailchimp Facebook Conversion API Tracking
Since the release of iOS 14 and its impact on how Facebook receives and processes conversion, Facebook has been recommending the use of its Conversion API for tracking conversions as opposed to relying on the Facebook Pixel. This article will show you how to send a Facebook Conversion API event (such as Lead or Purchase)… Continue reading Mailchimp Facebook Conversion API Tracking
Generating Home Loan Leads via Instagram Lead Ads
While browsing my Instagram feed recently, I came across a lead ad advertising a home loan from Macquarie Bank. Given that the lead ad format still seems to be underutilized by many businesses, I thought I’d record the experience to highlight how powerful lead ads are. Here’s a quick 40 second video illustrating how lead… Continue reading Generating Home Loan Leads via Instagram Lead Ads
Automotive Sales Lead Generation with Facebook Lead Ads
If you need a place to find potential customers for your new or used car dealership, you’ve probably already thought about and maybe even discounted using Facebook lead ads. If you have discounted using Facebook lead ads, you may want to give it a second look. That’s because Facebook’s most potent marketing weapon is one… Continue reading Automotive Sales Lead Generation with Facebook Lead Ads
How Apple’s iOS 14 Affects Facebook Lead Ads
With Facebook advertisers worried about the affect the recent iOS updates will have, Facebook Lead ads are still a powerful way of generating leads, but your retargeting campaigns won’t be as effective. Here’s the good news and the not so good news, given the iOS 14 privacy update: The Good News Facebook Lead Ads are… Continue reading How Apple’s iOS 14 Affects Facebook Lead Ads
How to Use Facebook Ads to Get More Gym Members
Why use Facebook Ads? Facebook offers a wide range of objectives to fit your company’s specific needs for your ads. Setting advertising objects for your ads will help you achieve your goals. Facebook ads are easy to create and set up. How to Set Up Facebook Ads? Setting up Facebook Ads is very user-friendly, quick,… Continue reading How to Use Facebook Ads to Get More Gym Members
3 Facebook Success Stories from the Automotive Industry
Here at LeadSync, we’ve seen a quite a few Facebook success stories with Lead ads, used to generate test drives for new cars as well as car sales for used cars. If you’re in the automotive industry and using Facebook Ads, you know what a powerful tool it is for generating leads. But it’s always… Continue reading 3 Facebook Success Stories from the Automotive Industry
How to Choose a CRM for Your Gym or PT Business
“Why don’t customers come back, even though they say they’re happy with our service?” It’s a question many personal trainer, fitness coaches, yoga teachers and gym managers ask themselves. But you can’t just sit back and expect customers to come back because your facility or services are excellent. You need to follow-up with new clients.… Continue reading How to Choose a CRM for Your Gym or PT Business
Beware the Facebook Audience Network in Traffic Campaigns
Recently, while running a Facebook Ad campaign optimised for traffic, I noticed the campaign was generating clicks at a reasonably low Cost Per Click. Awesome Start! Or so I thought… Digging deeper into the result, I broke the Facebook ads report down by Placement to see which placements were contributing the clicks. Low and behold,… Continue reading Beware the Facebook Audience Network in Traffic Campaigns
The #2 Metric You Should be Tracking in Lead Ad Campaigns
The #2 metric you should be tracking as part of your Facebook Lead Ad campaigns is Cost Per Lead. From your Facebook Ads manager account it should be pretty easy to find. The default report for Lead Ad campaigns includes a column called Cost per Result. In this column you should see your cost “Per… Continue reading The #2 Metric You Should be Tracking in Lead Ad Campaigns